Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Fund This Documentary: “It’s Something Inside”

02/24/2014 @ 3:13 pm, by Jensen Beeler10 COMMENTS

Last month, our friend John Shofner (you may have seen some of his work on A&R already) sent us a link to a project he was working on, and we couldn’t wait for it to become a reality.

So finally, we can talk about the full-length documentary, It’s Something Inside, that Shofner Films hopes to produce, which will tell the story behind America’s two-wheeled petrol racing culture.

To help raise the $400,000 that the It’s Something Inside project will need to produce the film, John has turned to the crowd-sourcing platform of Kickstarter.

If funded (your contributions only get collected if John meets his fundraising goal), and once completed, Shofner Films will then pitch the film to various film festivals, with the hope of ultimately getting a theater or TV deal for the film.

As you can tell from the trailer above, and the stills after the jump, John has a great photographic eye; and his previous work, including a documentary of the karting scene, shows his immense talent in storytelling as well.

We are pretty pumped to see this project go forward, and if you are too, we hope you will contribute some money towards his Kickstarter fund. Count us in for a couple bucks John!

Video: Just Another Day of Supermoto at MGKT

11/22/2013 @ 1:12 pm, by Jensen Beeler3 COMMENTS

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Our buddy John Shofner is back with another short-clip of two wheeled persuasion, which we think will help get your head right for the upcoming weekend. Featuring some Moto2 rider named Josh, the film is just another day at the supermoto track — you know, backing it in, jumping over stuff, and generally having a good time. We think you will enjoy it.

Video: Kentucky Flat Track with JD Beach and Troy Bayliss

05/08/2013 @ 1:00 pm, by Jensen Beeler3 COMMENTS

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John Shofner is back with another one of his short films for Bell Helmets, and like the first one, it is some two-wheeled goodness for your Wednesday afternoon. Following JD Beach as he hosts his personal hero Troy Bayliss for a few days flat track fun, it is just another low-key day of playing in the Kentucky mud for these two riders.

It is pretty cool to see two different generations of road course racers come together, and JD is quick to remind us of Troy’s epic wild card victory at the Valencian GP on the Ducat Desmosedici GP6. If this flat track thing looks like your cup of tea, the AMA Pro Flat Track series is going to be live-streamed this year. It’s great two-wheeled racing (even better in person), and we highly recommend you go check it out.

Video: Josh Herrin’s First Superbike Win

04/11/2013 @ 3:54 pm, by Jensen Beeler4 COMMENTS

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Getting his first AMA Pro Superbike victory right-off-the-bat at Race 1 of the season-opener in Daytona, Josh Herrin got his 2013 season off to a solid start. A coming out party of sorts for the other Josh in the Monster Energy Graves Yamaha team, Herrin is showing himself to be a real talent in the AMA paddock, and at only 22-years-old, the Yamaha rider has quite the promising career ahead of him.

Our buddy John Shofner at Shofner Films got to follow Herrin around the Daytona paddock for the Daytona race weekend, and has produced an excellent video that captures Josh’s first win. We think you will enjoy it, and who knows, maybe we will get some more AMA Pro Superbike goodness on the site in the coming months. God knows the sport needs get productions like this one.