A few weeks ago we announced that the Honda VFR1200F would cost nearly €15,000 in the European market, and speculated that the price here in the US would be $15,000 +/- about a grand. Well it looks like we were right, as American Honda Motors has announced that the base model 2010 Honda VFR1200F will come with an MSRP of $15,999.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Honda Europe has announced the base model pricing for the 2010 Honda VFR1200F. In its manual transmission form, the new sport-tourer will set you back €14,990, while the pricing for the DCG equipped VFR1200F has yet to be determined. Honda has gone through other measures to make the new VFR more affordable, more on that after the jump.
Those motorcycle journalists who braved the 12+ hour flight to Japan for the Tokyo Auto Show did not do so in vain as a select group got a chance to take the new 2010 Honda VFR1200F out for a spin on the track. In what is not only a rare glimpse of fine motorcycle journalism, we get to see footage of the look and feel of the new sport-tourer. Check out the video after the jump.
The 2010 Honda VFR1200F is the most advanced motorcycle ever to come out of Honda’s factory, and is probably one of the most innovative motorcycles ever. A large portion of the technology that separates the VFR from the rest of the pack is the all new V4 power-plant that Honda engineers say is a trickle down product from their MotoGP racing efforts. Features and photos after the jump.
After 10 years of waiting, VFR owners can rejoice in the announcement of the new 2010 Honda VFR1200F. Actually comprising of two models, the VFR will come in a standard model, and a model equipped with the dual-clutch automatic transmission.
Available in the Spring of 2010, the VFR1200F will make 172hp, and 95lb•ft of torque from its 1,237cc V4 motor. The new VFR is a big girl though, tipping the scales in Europe at 588lbs, and here in the US at 591lbs. If you want the dual-clutch model, expect a bike that weighs a staggering 613lbs. Pictures, videos, and specs after the jump.
As we edged closer to the official unveiling of the 2010 Honda VFR1200, more details about the bike are starting to emerge. This latest detail confirms the rumor that the new VFR would be fitted with a dual-clutch transmission, making it the first motorcycle to incorporate such a gearbox design.
Similar to the DSG clutches found on Audi and Volkswagon cars, the Honda dual-clutch transmission will incorporate two clutches that alternate what gears they actuate, making for rapid shift times. Click past the break for pictures, video, and more on the VFR1200 transmission.









