2010 Honda VFR1200F US MSRP Set at $15,999

12/07/2009 @ 1:42 pm, by Jensen Beeler10 COMMENTS


A few weeks ago we announced that the Honda VFR1200F would cost nearly €15,000 in the European market, and speculated that the price here in the US would be $15,000 +/- about a grand. Well it looks like we were right, as American Honda Motors has announced that the base model 2010 Honda VFR1200F will come with an MSRP of $15,999.

With this price point, Honda is pitting their new VFR squarely against the likes of the Ducati Multistrada 1200 ($14,995, $16,495, or $19,995 depending on trim level) and the BMW K1300S ($15,550, $15,800, or $17,800 depending on trim level). Since the VFR1200F appears to be more touring oriented in its sport-touring heritage, the up-tick in price seems to reflect the idea that this is a motorcycle meant to ridden across the country without sacrificing power and handling.

We still await news on the DSG equipped VFR’s pricing. More on that as we get it.

  • Cool bike, but overpriced RT @Asphalt_Rubber: 2010 Honda VFR1200F MSRP Set at $15,999 – http://bit.ly/6ukw6o #motorcycle

  • Hayabrusa

    Well, I guess some of them Honda people are a bit smarter than I give them credit for! I mean, yeah, they didn’t become the world’s biggest motorcycle brand by being dummies! But, as I squirmed, waiting for the VFR 1200 price, my personal thought was that $17k was too much and would turn off a lot of people. If a Honda costs as much as a BMW or Ducati, I’m buying European! So, Honda comes in at $16k – high enough to make me complain, but not so high that I rule it out entirely, ahhh the planning that must have went into that!! Luckily, I have 6 months to roll dice (to pick a bike) before it gets warm enough to ride one here!

  • RT @Asphalt_Rubber: 2010 Honda VFR1200F MSRP Set at $15,999 – http://bit.ly/6ukw6o #motorcycle

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  • 2010 Honda VFR1200F US MSRP Set at $15999: A few weeks ago we announced that the Honda VFR1200F would cost near.. http://bit.ly/5Xqtpv

  • MarkF

    After loosing my 5th gen VFR (my 3rd) and my ST1100 (my 2nd) to a house fire I have been looking for a replacement(s). This gen of VFR had been high on my list since I was not a fan of the VTEC but had a strong desire for another VFR. What really turns me off here is the tank size. At 5 gallons this thing is in no ways a sport-touring bike. Touring just doesn’t happen with only 5 gallons on board. When going up against bikes like BMW K series, Ducati Multistrada 1200, Kawasaki GTR1400, and others in the same price ballpark you had better bring something equal, or greater, capabilities. I don’t see that here. Even ignoring the small tank other features that should be standard are missing (adjustable windscreen, side cases/saddlebags, heated grips, traction control, etc)

    As outrageous as it may sound, Honda needs to undercut the competition on price with this one if it wants to be competitive. I predict there will be plenty of 2010 VFR leftover next year to keep their DN-01 stablemates company in dealers backrooms.

  • Rich Franklin

    16k It will have to be faster than my Blackbird to make that price fly

  • Ya ya ya . Thanks Honda!! I bought the yamaha Vmax 2009 which has a current 2010 MSRP of $19500. Luckily I bought first year for $1000 under msrp (17999). Best bike ever made.. V4 engines just Rock. I will buy this Honda because of the V4 and the fact that I can get it serviced anywhere!! The nearest Duc dealer is 72 miles away. The nearest BMW dealer 105 miles away. I wonder how far away the district guru who approves my warranty issue is? Thanks Honda for investing in my fun. Thats why I will buy Honda. Just for the record I own two aprilia motorcycles. I love them. The dealers suck. They have not invested in the computers or programs needed to service the bikes yet are allowed to sell them? Yes thats a question mark.. One of the dealers is a ford dealership/aprilia motorcycle dealer?? I go in and ask questions when I am in a bad mood just to watch them scramble..lol.. MSRP isn’t everything is my point!!!

  • Jeff

    I second Mike’s comment about dealers. I have a Honda dealer 1/2 mile away and several others within easy driving distance. I am interested in a Mana 850GT. The only Aprilia dealer in my mid-western city of just under a million people doesn’t even have a service department. He has made arrangements with an independent shop. No Ducati dealer in town any more and the BMW dealer visits three days a week from another town 95 miles away to truck bikes back for service. The next nearest BMW dealer is one state away. So you dance with the one that brought you. Years ago when traveling across country I started keeping track of car and bike dealers in small rural towns. Ford and Honda show up where no one else sets up shop. Honda is expensive and sometimes their models go on too long and become long in the tooth. But they have always been there and will likely remain for years to come. Maybe their conservative ways make business sense. When American bikes begin to fade from the scene Honda kept the sport alive. And they do come up with great bikes every once in awhile.

    That said I’ve seen some rather ugly and/or strange bikes showing up on Honda show room floors. Rune and DN-01 for example. (My apologies if I stepped on someone’s toes) My dealer claims they sell but I have my doubts. I do sometimes wonder how Honda does it’s pre-production marketing surveys.

  • Shadow

    16 grand?
    That’s horrid for a bike… -_-