2010 Honda VFR1200F US MSRP Set at $15,999

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A few weeks ago we announced that the Honda VFR1200F would cost nearly €15,000 in the European market, and speculated that the price here in the US would be $15,000 +/- about a grand. Well it looks like we were right, as American Honda Motors has announced that the base model 2010 Honda VFR1200F will come with an MSRP of $15,999.

With this price point, Honda is pitting their new VFR squarely against the likes of the Ducati Multistrada 1200 ($14,995, $16,495, or $19,995 depending on trim level) and the BMW K1300S ($15,550, $15,800, or $17,800 depending on trim level). Since the VFR1200F appears to be more touring oriented in its sport-touring heritage, the up-tick in price seems to reflect the idea that this is a motorcycle meant to ridden across the country without sacrificing power and handling.

We still await news on the DSG equipped VFR’s pricing. More on that as we get it.

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.