2010 Honda VFR1200F US MSRP Set at $15,999

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A few weeks ago we announced that the Honda VFR1200F would cost nearly €15,000 in the European market, and speculated that the price here in the US would be $15,000 +/- about a grand. Well it looks like we were right, as American Honda Motors has announced that the base model 2010 Honda VFR1200F will come with an MSRP of $15,999.

With this price point, Honda is pitting their new VFR squarely against the likes of the Ducati Multistrada 1200 ($14,995, $16,495, or $19,995 depending on trim level) and the BMW K1300S ($15,550, $15,800, or $17,800 depending on trim level). Since the VFR1200F appears to be more touring oriented in its sport-touring heritage, the up-tick in price seems to reflect the idea that this is a motorcycle meant to ridden across the country without sacrificing power and handling.

We still await news on the DSG equipped VFR’s pricing. More on that as we get it.