Not-A-Review: I Finally Understand the Polaris Slingshot

All the way back in February, I got an email from a loyal A&R reader, Tone, who had just put a down payment on the Polaris Slingshot. He had just sold his Honda RC-51 to make room in the garage for his new three-wheeled toy…to put it shortly, he was excited for his soon-to-arrive “motorcycle”. I have to admit…I didn’t quite get the fuss about the new Slingshot — and to sell an RC-51 (a bike I wouldn’t having in mind two-wheeled collection) for one? That seemed sort of blasphemous — may the Gods of Motorcycling forgive this transgression. Tone’s enthusiasm and offer to give me a ride in his scoot, once it arrived, won me over in the end though. After all, if you’re not having a good time in a motorcycle, even a three-wheeled one, you’re probably doing it wrong. Right?

Ride Review: Aprilia RSV4 RF

After a great many success in World Superbike, Aprilia claims to have improved the venerable 2015 Aprilia RSV4 RR street bike once more. Aprilia’s halo motorcycle has lost a couple of pounds and its power output has risen to a punchy 201hp. To celebrate this milestone Aprilia not only unleashes the standard RR version, but also a limited run of 500 units for the “RF” (Racing Factory) bikes.The RSV4 RF hosts obvious upgrades such as forged wheels, Öhlins suspension and steering damper, and a WSBK-inspired color scheme. To see how the updated RSV4 goes, we were invited to review RF #77 out of 500, on the newly resurfaced Misano World Circuit “Marco Simoncelli”.

Team Hero EBR Withdraws from World Superbike

After first saying it would be business as usual, Team Hero EBR has regrouped and found that it will not be continuing in the 2015 World Superbike Championship. Though a change in announcements, the news is perhaps unsurprising considering the state of EBR and the economic troubles reportedly faced by Hero MotoCorp. The team quotes the “recent bankruptcy of EBR and the re-prioritizing of efforts by title sponsor Hero” as the cause of its withdrawal, with Pegram Racing hoping to announce its future racing plans soon. “This is a really hard pill for us all at Pegram Racing to swallow, as we always live by the philosophy of Never Give Up,” said team owner Larry Pegram.

MV Agusta USA Expands Dealer Network

One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike. As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key. “We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA.

Recycled Dainese Leathers for Your Two-Wheeled Lifestyle

What are you to do with a set of leathers, once they’ve been retired from protecting your motorcycling hide? The answer to that question is why Dainese has teamed up with Regenesi, an Italian firm known for recycling old products and turning them into new ones. Taking the crashed leathers of Dainese’s sponsored riders, Regenesi turns the leather pieces into various lifestyle items, like wallets ($139), smartphone sleeves ($79), key fobs ($54), etc. Each piece is obviously unique, comes straight from the race track, and is hand-made in Italy. Helping things too is the fact that Dainese is selling (re-selling?) the pieces at a reasonable prices, so buying a wallet doesn’t also hurt you in the wallet.

Troy Bayliss Riding a Ducati Scrambler Inspired Race Bike

We already know that Troy Bayliss will be making another return to racing this year, taking on five one-mile events on the AMA Pro Grand National Series. We also knew that Bayliss would be on a Lloyd Brothers Motorsports Ducati race bike, continuing the Australian’s link to the Italian brand. Ducati has given us a glimpse of that flat-tracking machine, and to our surprise, it seems the folks in Bologna are looking to get some more marketing mileage out of the partnership, as Troy’s race bike is a spitting image of the Ducati Scrambler Full Throttle. Of course, Bayliss will compete with an 1,100cc air-cooled machine, in lieu of the Scrambler’s 803cc v-twin engine. The race bike will feature a custom-built chassis, and of course 19″ flat track wheels.

Oregon Just Got Closer to Legalizing Lane-Filtering*

Motorcyclists living in the fine State of Oregon (this author included) have something to celebrate today, as the Oregon State Senate passed SB 694 (18 to 10, with two abstentions): proposal that would make lane-filtering or lane-sharing legal under certain conditions. The bill now goes before the Oregon House of Representatives, where it will be first heard on April 27th. If voted on successfully in the House, Oregon will become only the second state to permit lane-filtering of some kind on public roads. While today’s news is a boon for motorcyclists in Oregon, there are some serious caveats to the bill that has passed through the Senate, namely that it only permits lane-sharing during specific instances.

The End of Marzocchi Suspension is Nigh?

Reports out of Italy suggest that the Marzocchi brand may soon be no more, after parent company Tenneco made the decision to close the Italian firm’s Bologna factory in Zola Predosa. The Italain outlets go on to say that motorcycle manufacturers that use Marzocchi as an OEM part have been notified that they will no longer be supplied with the suspension pieces, once the co Marzocchi’s stock of forks has been exhausted from supply. This news would affect a bevy of brands, including BMW, Ducati, MV Agusta, TM, GasGas, Beta, and AJP. The writing on the wall has been coming for some time for Marzocchi, as Tenneco initially wanted to close the plant in 2011, but instead through labor negotiations, laid off 50 of the company’s 170 employees.

Is This Really the End of EBR? Receivership Explained

It didn’t surprise me last week that the headlines regard Erik Buell Racing ranged in their proclamations from the more accurate “ceased operations” to “gone bankrupt” – with the even more presumptive publications proclaiming the ultimate demise of the American brand. This comes from a lack of understanding about how the receivership process works, which my European colleagues should have a stronger grasp of, as the concept is more prevalent across the pond. As such, I would like to explain the issue further, and how it applies to the situation facing Erik Buell Racing. To entice you on what will surely be a boring subject to many, this doesn’t spell the end of Erik Buell Racing…not even close.

Troy Bayliss Racing in the 2015 Grand National Series

He may have retired from World Superbike racing, but that isn’t stopping Troy Bayliss from continuing his pursuit of checkered flags, as the Australian has confirmed his long-rumored move to the AMA Pro Grand National Series. Bayliss will be racing on an 1,100, air-cooled, two-valve Lloyd Brothers Motorsports Ducati (no surprise there), as a teammate to Johnny Lewis. The former World Champion plans to contest all five mile-long racing events, with his first race being the Springfield Mile in Illinois on May 24th. Bayliss may be an old salt, at the ripe age of 46, but the Aussie has been keeping his game sharp on local flat track courses. Every year as well he hosts the invitation-only Troy Bayliss Classic, where many AMA Pro Flat Track racers have competed.

Has Ducati’s Success Flat-Lined?

02/27/2015 @ 4:12 pm, by Jensen Beeler47 COMMENTS

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The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.

Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.

But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.

Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler29 COMMENTS

ducati-scrambler-instagram

Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Confirmed: Claudio Domenicali Appointed CEO of Ducati, Gabriele del Torchio Leaves for Alitalia

04/18/2013 @ 10:43 am, by Jensen Beeler4 COMMENTS

Claudio-Domenicali

Confirming what we already thought to be true, Gabriele del Torchio has left his position at Ducati to takeover as CEO of Alitalia. Replacing him will be current Ducati General Manager and Board Member Claudio Domenicali.

With 21 years of experience at Ducati Motor Holding, including time in both Ducati’s product and racing departments, Domenicali is perhaps the most logical successor for the departing Del Torchio, as he intimately understand’s the company’s product line as well as its racing heritage.

Following Del Torchio will be no easy task though, as the former-CEO has helped build Ducati into something that is more than just a superbike brand. Domenicali’s marching orders are surely to continue that growth into new two-wheeled sectors, as well as to take Ducati from a boutique European brand into a true global player in the premium motorcycle market — you have been warned BMW and KTM. Ducati’s press release on the transition is after the jump.

Gabriele del Torchio Leaving Ducati for Alitalia?

04/15/2013 @ 12:58 pm, by Jensen Beeler7 COMMENTS

Gabriele-Del-Torchio-Ducati

I thought I could hold onto this one over the weekend, but I guess I was wrong. Asphalt & Rubber, along with several other publications it would seem, have gotten news that Gabriele del Torchio, CEO of Ducati Motor Holding, could be leaving the company for a position with Italian airline Alitalia.

Still an unconfirmed rumor at this point, Del Torchio’s move would mark the end to a major chapter in Ducati’s history, as the Bologna company has flurished under the Italian’s command. Though this transition that has been hinted at since Audi AG bought Ducati Motor Holding from Investindustrial, the news perhaps isn’t surprising, but it does raise some interesting question marks for the future.

Ducati Reports 21% Sales Gain in 2012

03/12/2013 @ 12:39 pm, by Jensen Beeler16 COMMENTS

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As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

Filippo Preziosi Out at Ducati Corse – BMW Motorrad’s Bernhard Gobmeier Takes Over

11/20/2012 @ 1:36 am, by Jensen Beeler17 COMMENTS

Confirming rumors that Filippo Preziosi would be leaving his role as head of Ducati Corse, the Italian company announces today that the man responsible for BMW Motorrad’s World Superbike program, Bernhard Gobmeier, will be taking over the position at Ducati Corse. Reporting directly to Ducati CEO Gabriele del Torchio, Gobmeier will ultimately be in charge of all the racing projects at Ducati, including MotoGP and World Superbike.

Stepping down from his position, Preziosi will take on the role of Director of Research & Development for Ducati Motor Holding, where he will use his engineering and design talents to help develop Ducati’s next road bikes. He will report directly to Claudio Domenicali, the General Manager of Ducati Motor Holding.

On the Corse side of things, Paolo Ciabatti will oversee Ducati’s MotoGP project, while Ernesto Marinelli will be in charge of Ducati’s WSBK racing efforts with Team Ducati Alstare. Both Ciabatti & Marinelli will report to Gobmeier.

Ducati Anticipates 20% Growth by the End of 2012

11/15/2012 @ 2:52 pm, by Jensen Beeler19 COMMENTS

Although Ducati hasn’t closed out the year yet, CEO of Ducati Motor Holding Gabriele Del Torchio was confident when speaking to the press at EICMA that the company would top last year’s record numbers, with a solid 20% grow margin. Expected to take the company to 44,000 units sold worldwide, 2012 is the best sales year by volume in the history of the company, and comes just after the company’s acquisition by Audi AG.

Doubling its marketshare worldwide, the Bologna Brand says it has made a 10% increase in what it calls its “Ducati Relevant Market” – the company’s core demographic of buyers (or what Mitt Romney would call, the brand’s 53%). For fun facts, nine out of ten Ducatis made in Borgo Panigale are destined for foreign markets (read: Italy now accounts for 10% of Ducati’s sales). We already knew that the US is Ducati’s top stronghold, with the American market growing by double-digits this year.

Ducati Forms a Brazilian Subsidiary

10/22/2012 @ 4:59 pm, by Jensen Beeler18 COMMENTS

Ducati has announced today that is has created a wholly-owned subsidiary for the Brazilian market, following the news that its current importer, the Izzo Group, has shutdown its business due to current economic situation. Part of a larger issue in Brazil with the Izzo Group, which was the country’s largest motorcycle importer, Ducati‘s move ensures the Italian brand’s ability to sell in the growing South American economy.

Headquartered in São Paulo, Ducati Brazil will be the Bologna brand’s base in Brazil, which has extremely high tariffs on foreign goods. Importing complete knock-down (CKD) kits to Ducati Brazil, Ducati will have a minimal manufacturing presence in the South American country, and will be essentially assembling its motorcycles within Brazilian borders in order to side-step loopholes in the Brazil import regulations.

Who Actually Owns Ducati? Lamborghini Paid €747 Million

08/01/2012 @ 10:43 am, by Jensen Beeler21 COMMENTS

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.

MotoGP: Rossi Decision Expected in One Week’s Time

07/31/2012 @ 3:08 pm, by David Emmett32 COMMENTS

Just one more week, and the biggest open piece of MotoGP’s puzzle should be slotted into place. On Saturday night, Valentino Rossi met with Ducati CEO Gabriele Del Torchio, to discuss the details of the offer Ducati have for Rossi, and on Sunday morning, Del Torchio told French journalist Michel Turco that he expected to know Rossi’s answer within the next seven days. The money from Ducati is generous, some 17 million euros a season (this figure has since been denied by Rossi — Ed.), if the rumors are to be believed, but the money will not be the important part of the deal.

The biggest item will be what help Ducati will get from Audi, and whether the rate of progress at Borgo Panigale can be ramped up to start rolling out updates faster, and start to change some of the things which Rossi and Burgess believe are vital before the bike can even begin to become competitive. Ducati is not Rossi’s only option, of course.

The second seat at the Factory Yamaha team awaits, though that ride is not so richly rewarded, financially at least. The offer from Yamaha is rumored to be around the 3-4 million euro mark, a pay cut Rossi may be willing to take if it leaves him capable of winning and challenging for championships again. But here, too, conditions will be key: Rossi will return as the #2 rider, Lorenzo already having clinched a two-year deal with the factory, and Yamaha having made it clear to Rossi that they saw Lorenzo as the future back in 2010, which caused Rossi to pick-up sticks and go to Ducati.

Even worse, though, Rossi may have to return alone; his crew will not automatically be rehired by Yamaha, the cost of flying them around the world being a major cost factor in the equation. What’s more, Rossi will have to bring sponsorship to the table, much more than just the amount needed to cover his salary.