Ducati has just finished up the desmodromic orgy that is World Ducati Week 2014, where thousands of Ducatisti gather to celebrate all things Ducati. One of the highlights of the festival this year was Borgo Panigale’s showing of the Ducati Scrambler.
A mix of yellow shipping containers, cabanas, and sand, the Scrambler reveals were held for about a dozen Ducati fanatics at at time, in a controlled room where no cellphones were allowed.
It’s hard to say whether Ducati thought it could prevent photos from the event from leaking onto the internet despite these measures, or if the Italian motorcycle company just likes putting up a good front for its marketing buzz. Either way, some images have come out from the event.
Here’s the first such image, showing the Ducati Scrambler in its retro-yellow paint scheme. Clear from the photos are the final lines of the tank, and the exhaust header routing. Also visible is the forward cylinder of the air-cooled v-twin engine, as we’ve seen from other spy photos.
There are obvious cues in the design to the Ducati Scrambler from the 1960’s and 1970’s, though Ducati has made some departures from the original, namely with its two-cylinder engine and lack of wire-spoked wheels.
From the marketing, Ducati seems to be targeting a younger demographic not currently found in the brand. It will be interesting to see how the Scrambler is received by Ducatisti and non-Ducatisti alike, and we imagine pricing will be a critical factor in the bike’s success. Thanks for the tip Angelo!
Photo: Ducati Corse (Unofficial Facebook Page)