A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

Erik Buell Racing Teases Us Some More

08/08/2013 @ 3:25 pm, by Jensen Beeler7 COMMENTS

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Erik Buell Racing continues to tease its upcoming models on the company’s Facebook page, and to compliment the two-seater ass shot from several weeks ago, EBR has posted up a shot of a bike hiding in the shadows, with its LED marker lights illuminated.

Though Erik Buell Racing has purposefully doctored the photo, so we can’t decipher more of this bike’s details, the big reveal here is the new headlight design for EBR that replaces the very Roehr/MV Agsuta setup found on the EBR 1190RS.

Are You the Erik Buell Racing 1190RX?

07/25/2013 @ 3:19 pm, by Jensen Beeler22 COMMENTS

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On its Facebook page right now, Erik Buell Racing is teasing a two-seater bike, which looks suspiciously similar to the EBR 1190RS homologation-special racing machine.

With EBR teasing the names of three future machines on its website: the RX, SX, and AX, those who are capable of putting two-and-two together can deduce that the Milwaukee-based company is getting ready to bring another version of its 1190cc street bike to market, complete with a pillion.

Erik Buell Racing Gets Flooring Financing From GE Capital

12/07/2012 @ 12:18 pm, by Jensen Beeler12 COMMENTS

Erik Buell Racing is well on its way, after announcing today that the American sport bike company has secured inventory financing from GE Capital. An important step in setting up a strong dealer network, GE’s commitment to Erik Buell Racing means that EBR dealers will be able to purchase their inventory on credit (the standard industry practice) from a top-tier financial institution.

GE Capital has become the go-to financier in the motorcycle and powersports industry, and the group has been making some very competitive offers to up-start motorcycle companies in the recent years. For EBR, getting GE Capital on-board with the fledgling company is a crucial step in building out the company’s dealer network, and putting bikes on the showroom floor.

Photos: A Future AMA Star in the Making

05/10/2012 @ 9:22 am, by Jensen Beeler15 COMMENTS

One of the banes of any photographers existence is when someone walks right into the middle of your shot. There seems to be two schools of thought on how to deal with such an incident, with some preferring to let nature take its course, and wait for the intruder to leave the frame, while others prefer the scream/temper-tantrum school of thought that may or may not include throwing a gear bag in a fit of rage.

Where a photographer falls on that spectrum seems to be a function of how much time he or she spent setting up the shot, how much Red Bull had been consumed that morning, and whether it was another photographer who decided to start working with reckless abandon for his fellow photojournalists. However, there are some incidents where when someone walks into your shot, it is a welcomed addition. Snapping photos of the American flag-clad Erik Buell Racing 1190RS, I had such a moment, which I think touches the inner-child of all of us.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

05/07/2012 @ 5:34 pm, by Jensen Beeler67 COMMENTS

Erik Buell Racing had a good weekend at Sears Point, with Danny Eslick riding the Erik Buell Racing 1190RS to its first podium in Race 1, with Team Hero. Making an encore podium in Race 2, Geoff May also put the EBR 1190RS on the third step, this time for Team Amsoil/Hero. With the Erik Buell Racing 1190RS benefiting from Sear Points emphasis on handling instead of horsepower, the EBR has made up a ton of ground in just a short amount of time.

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Trading patriotism for originality, Erik Buell Racing is still pushing the same worn-out Americana marketing plan that Harley-Davidson built for the sport bike company way back when. With two podium victories, a gorgeous product, and a story that is an encapsulation of hard work overcoming adversity, you would think that the folks from East Troy could put away the cheap parlor trick of using Americana to sell motorcycles. One gorgeous bike in its own right, but a played out theme as well. What happened to being innovative guys? Photos after the jump.

Video: EBR Nation Part 3 – “Made in America”

08/10/2011 @ 7:38 am, by Jensen Beeler9 COMMENTS

Erik Buell Racing has another installment of its “EBR Nation” video set, with part three of the YouTube series focusing on EBR’s “Made in America” credential. Unlike the previous videos (Part 1 & Part 2), it’s hard to get behind this one, as Buell and his crew go back to the well with their “it’s made in America, so you should buy it” philosophy/sales pitch. The short clip starts out well enough, with Buell saying “over the last few years there was a feeling that the dream of America is getting away from us.” Whether you believe that is actually true or not, there certainly has been a movement expressing this very idea after watching the credit market collapse, and seeing someone like Buell trying to make something out of the ashes of the recession is a bit inspiring.

What isn’t inspiring is the same reused tagline that because something is built in the USA it is somehow automatically better that the competition. This sort of continued thinking its precisely what put Buell out of business the first time around, and like the reused action shots for this video (you may have seen many of these quick-cuts in Parts 1 & 2, and a couple are even used twice in Part 3), you get tired of hearing and seeing the same thing over and over again with no result.

The whole idea behind Erik Buell Racing was that it was a company that could flourish from outside Harley-Davidson’s thumb, and the whole purpose of the EBR 1190RS was that it was supposed to be an American superbike that we could appreciate on the merits. The fact that all of this is being done by Americans, in America, is all the icing on the cake, not the cake itself. Rant over. The video is after the jump.

Video: EBR Nation Part 2 – “Fingertips”

07/27/2011 @ 12:13 pm, by Jensen Beeler1 COMMENT

Erik Buell Racing has the second part to its strobed-out EBR Nation video series (previously titled “The Making of the EBR 1190RS”), and we see the videos go from previously a more narrative take to a more promotional role (that’s marketing for yah). Like the Prologue, “Fingertips” has Geoff May talking about the bike, with a few sound bites from Erik Buell himself sprinkled in for good measure.

One of May’s more interesting comments is that the EBR 1190RS handles so well, that you’d have to go down to bikes half its displacement to find similar handling characteristics. Worthy praise for sure, though it’s probably a bit too soon on the heels of the Daytona Sportbike fiasco under Harley-Davidson’s reign.

There’s unfortunately little information to learn from the segment, which is a shame considering how few riders will actually get to experience the 100 hand-made 2012 Erik Buell Racing 1190RS motorcycles that will be produced (assuming EBR hits its production goals). Hopefully when Buell tips his hand more on the RX, SX, and AX models it’ll mean more attainable motorcycles for riders with mortal-sized wallets. Made for the true Buelltisti, you’ll get your East Troy fix after the jump.

The Making of the EBR 1190RS: Part 1 (Prologue)

07/19/2011 @ 1:38 pm, by Jensen Beeler12 COMMENTS

After unveiling the $40,000 Erik Buell Racing 1190RS street bike to the public last year, and recently taking the EBR 1190RS to Mid-Ohio for its AMA Pro Superbike racing debut, the guys at EBR are ready to show some of the behind-the-scenes work that went into America’s newest sport bike.

In what looks to be a several part video series, we’re given the prologue of the making of the Erik Buell Racing 1190RS, complete with sounds from Buell’s own record label, Rat Pak Records, and some seizure inducing footage (we actually like the production work, but worry about our epileptic readers watching this video…no, really).

So far we have little to go on as to where this “EBR Nation” series is headed, but there is one Geoff May talking some hyperbole about the EBR 1190RS (the latest AMA paddock scuttle-butt says that he will not be with the Erik Buell Racing team next year), and it closes with a fitting message from Erik Buell himself. Check it out after the jump, and check back here for more of these videos as we get them.

Who Had the Better AMA Superbike Racing Debut: The KTM 1190 RC8 R or the Erik Buell Racing 1190RS?

07/11/2011 @ 2:57 pm, by Jensen Beeler21 COMMENTS

Mid-Ohio is a great destination if you’re looking to do a track day (we’d recommend riding with these guys), and Mid-Ohio is an even better place to leave if you don’t have a motorcycle with you. However, once a year, the Buckeye State redeems itself by playing host to an AMA Pro Racing weekend. The AMA Superbike races at Mid-Ohio were extra special this year, as KTM debuted Chris Fillmore on its factory-backed KTM 1190 RC8 R Superbike, bringing the Austrian company into a more active relationship with the American Motorcyclist Association.

Also making its first racing debut was the Erik Buell Racing 1190RS Superbike, the race version of Erik Buell’s latest street machine (or is it the 1190RS the street bike version of Buell’s latest race bike?). However which way you read that development process, this weekend was the first time Geoff May got to flog the EBR 1190RS in anger on a track with other racers present.

The much anticipated bigger horsepower Superbike was supposed to put Erik Buell Racing on an even playing field with the other manufacturers, as the team had previously been cobbled with its 1125cc homologated Buell 1125R, and accordingly the EBR team tent saw it’s fair share of visitors..

With KTM making its first AMA race outing on its otherwise tried and tested RC8 R platform, and Buell banking on several AMA season’s worth of racing experience to launch its previously un-raced 1190RS Superbike, and interesting contrast comes out from AMA Pro Racing’s latest stop at Lexington, Ohio.

First Shot: Erik Buell Racing 1190RS in Race Trim

07/09/2011 @ 9:01 am, by Jensen Beeler1 COMMENT

This is the first picture we’ve see of the Erik Buell Racing 1190RS in its AMSOIL race livery. On-site for the Mid-Ohio round of AMA Superbike, Geoff May will pilot the EBR 1190RS for the first time in a race, as the team (and the public) have been anxiously waiting to see the debut of the new Superbike and its bounty of extra horsepower. Hopefully the 1190RS will keep all its bits together, and bring home a good result for the Erik Buell Racing team this weekend (May has qualified 12th on the 1190RS as of this writing).

Source: My Little Lotus Blossom