Tag

EBR 1190AX

Browsing

Buell Motorcycles is back, in case you missed the news. The American brand is in new hands new, merging back with its offshoot of Erik Buell Racing, under the leadership of Bill Melvin from Liquid Asset Partners.

For their resurgence, Buell aims to have 10 motorcycles on the market by 2024 – a grand ambition by any standard.

To help them reach that goal though, Buell will leverage three of the known models from the EBR days: the 1190RX superbike, the 1190SX streetfighter, and the less-known-about 1190AX.

After the American company’s drawn out receivership proceedings, Erik Buell Racing seems like the brand everyone has forgotten about. Posting a press release to its Facebook page today though, EBR says it has some interesting projects in the works.

To unveil for the 2017 model year, EBR is teasing an urban street bike that is “quick, dark, and low”; meanwhile for the 2018 model year, EBR says it will debut a sub-$10,000 motorcycle platform.

There also seems to be some movement on the 1190 platform, presumably with model updates to the RX and SX sport bikes, and the 1190AX adventure bike could finally be coming to market.

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface.

First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari, regardless of how much dual-sport experience they actually have.

And more recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines, that have at least some credibility in continuing the trip beyond where the sidewalk ends.

All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

First, let us make some definitions. Adventure-Sport bikes are “middleweight” and “heavyweight” motorcycles, with longer off-road styled suspension. They have an on-road bias, with their 17″ front wheels, and they make sport bike horsepower from their lightweight engines.

Adventure-Sports usually have an abundance of rider aids, which are typically aimed at taming these bikes’ powerful and peaky engines for mixed road conditions.

Erik Buell Racing’s release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company’s EBR 1190RX superbike, and now we await the company’s third model.

It has long been rumored that the third model from Erik Buell Racing, the EBR 1190AX, would be an adventure-touring model, and Gary Pietruszewski, the Vice President of Global Sales at Erik Buell Racing, confirmed as much while talking to Autoevolution.