Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

MotoGP: Yonny Hernandez Injures Shoulder in Training

01/23/2015 @ 12:01 pm, by David EmmettADD COMMENTS

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Yonny Hernandez is to miss the first Sepang test. The Colombian rider crashed while riding dirt track, falling heavily on his left shoulder, and dislocating the shoulder. As a result, Hernandez will not be able to ride at Sepang, and will be replaced by Ducati’s test rider, Michele Pirro.

The good news for the Pramac Ducati rider is that the damage was mainly microfractures, and the ligaments and tendons were undamaged. The shoulder is a very complex joint, held together by a complicated network of tendons, cartilege and ligaments which allow it to move freely, but is vulnerable to damage.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

01/15/2015 @ 12:21 pm, by Jensen Beeler8 COMMENTS

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Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand.

Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014.

Newspeak: The Advent of the “Adventure-Sport”

01/14/2015 @ 4:51 pm, by Jensen Beeler22 COMMENTS

2015-Ducati-Multistrada-1200

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface.

First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari, regardless of how much dual-sport experience they actually have.

And more recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines, that have at least some credibility in continuing the trip beyond where the sidewalk ends.

All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

First, let us make some definitions. Adventure-Sport bikes are “middleweight” and “heavyweight” motorcycles, with longer off-road styled suspension. They have an on-road bias, with their 17″ front wheels, and they make sport bike horsepower from their lightweight engines.

Adventure-Sports usually have an abundance of rider aids, which are typically aimed at taming these bikes’ powerful and peaky engines for mixed road conditions.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

01/14/2015 @ 11:48 am, by David Emmett5 COMMENTS

Ducati-Desmosedici-GP11-aerial

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February.

In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine.

The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

01/08/2015 @ 11:14 am, by Jensen Beeler14 COMMENTS

Ducati-Desmosedici-Cucciolo-Concept-Alex-Garoli-02

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine.

At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession.

Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos. Check out the photos after the jump.

Rating the Riders of MotoGP 2014: Andrea Dovizioso – 5th

01/03/2015 @ 1:45 pm, by David Emmett7 COMMENTS

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After looking at the top three finishers in MotoGP, our review of 2014 turns to the riders who didn’t make it onto the podium. After Marc MarquezValentino Rossi and Jorge Lorenzo, we turn our attention to the men who finished behind them. Today, we review the seasons of Dani Pedrosa and Andrea Dovizioso.

5th – 187 points – Andrea Dovizioso

If there was one adjective which summed Andrea Dovizioso up at the end of his first season at Ducati in 2013, it would have to be dismay. The Italian looked pained; not as shell-shocked as Marco Melandri when he first got on the Ducati in 2008, but still clearly finding it hard to come to terms with the bike.

“This is the reality,” he would say whenever he had rolled over the line thirty or more seconds after the winner. As the year progressed, the look on his face turned to one of resignation, accepting that eighth place was all the Ducati was capable of.

2014 saw only small changes to the Desmosedici, but it saw a major change to the fate of Andrea Dovizioso. If you asked the Italian what the weakness of the GP13 was, he would tell it was in braking, in corner entry, mid-corner, and corner exit. Or to put it another way, everywhere except in a straight line.

At the Sepang tests in February, Dovizioso was almost upbeat. The GP14 was already a step forward: the bike still struggled mid-corner, but braking was improved, as was the initial turn in for corner entry. Corner exit was improving as well, with less rear-wheel pump making the bike more stable, and quicker out of the turns.

The improvement was visible on the timesheets: at Qatar, Dovizioso slashed the difference to the leaders from 25 seconds in 2013 to just 12 in 2014.

Ducati Scrambler Concept by Gannet Design

12/18/2014 @ 2:46 pm, by Jensen Beeler12 COMMENTS

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The Ducati Scrambler is certainly the talk of the internet right now, no surprise there since Ducati just hosted its international press launch and the bike reviews are starting to roll out from various publications. You can read ours, right here.

All this press, aided by Ducati’s extensive marketing rollout ahead of the launch, has caused the Scrambler to catch the imaginations of many riders. This is of course to design, as Ducati would love to see the Scrambler become a favorite platform for modders and customizers.

The Ducati Scrambler also caught the eye of concept artist Gannet Design, whose work we have shown on a number of occasions.

Ducati Produces Its One Millionth Motorcycle

12/15/2014 @ 1:34 pm, by Jensen Beeler7 COMMENTS

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Ducati is celebrating a milestone this week, as the Italian company has produced its one millionth motorcycle — a Ducati Monster 1200 S. The number might be a far cry from Honda’s recent 300 millionth motorcycle milestone, though admittedly the Japanese has made the bulk of that volume in the small-displacement categories.

Nonetheless, the special Monster was handed over directly by Ducati CEO Claudio Domenicali to it new owner, 47-year-old Ernesto Passoni — a Ducatista from the Milan area — at an event in the Audi City Lab in Milan (a temporary showroom setup for the Christmas period in the Milan city center).

Ducati Scrambler Mega Gallery

12/13/2014 @ 12:32 pm, by Jensen Beeler13 COMMENTS

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As with every international press launch from Ducati, there comes a bevy of photos from the Italian company’s latest machines — the Ducati Scrambler is no different.

If you didn’t read our review of the Ducati Scrambler, the tl;dr version boils down to the budget-minded machine being a good, though perhaps uninspiring, motorcycle for the money. However, just as important as the motorcycle is Ducati’s focus with the Scrambler Ducati brand, which is clearly aimed at catering to the “younger” hipster crowd…perhaps to a fault.

The key of course is the price, which starts at $8,500 for the red Scrambler Icon ($8,600 for the yellow model we tested), and goes on up to just below $10,000 for the Full Throttle, Classic, and Urban Enduro models.

The clear winner in the “scrambler” segment, if there is such a thing from the OEMs, the real trick with the Ducati Scrambler however will be with the Italian company’s marketing efforts, which we have already discussed ad nauseum.

Today, we are just here to show you some of the gorgeous photos that came about from Ducati’s recent trip to Palm Springs, and the press launch which is still actually underway at the time of this writing.

You will note that we have included the aftermarket and apparel photos, something we usually omit for these mega gallery postings. We figured they were just as integral to the bike’s look/image/aesthetic as the machine itself. You’ll also note there are photos from the press launch as well, to give you an idea of the event and a look behind the scenes.

Over 220 high-resolution photos await you after the jump. Enjoy!

A Non-Hipster Review of the Ducati Scrambler

12/11/2014 @ 1:47 am, by Jensen Beeler73 COMMENTS

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The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.

With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.

The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.

That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.

This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.

Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.