A Non-Hipster Review of the Ducati Scrambler

The Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even. This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand. Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

KTM Plans New Smaller V-Twin Engines, Husqvarna Too

A quick look at KTM’s recent additions to its model lineup sees significant attention being given to the company’s large and small-displacement machines, yet the middleweight bikes have remained seemingly untouched. That seems set to change, according to an interview MCN had with KTM CEO Stefan Pierer. Saying that KTM would develop new v-twin engines in the 600cc to 800cc range over the next three years, the Austrian company seems set to its entire lineup revamped within the next few years. The new v-twin engines would compliment the small-displacement single-cylinder bikes in the sub-400cc category, as well as the two and four-cylidner bikes that KTM is pushing in the sport and adventure segments.

FIM Women’s European Cup Added to the EJC

Good news for females riders in the European Union, as we hear that the FIM Women’s European Cup has been folded into the European Junior Cup, which runs alongside the World Superbike Championship. Running alongside the EJC as its own class, young female riders won’t have to decide between the two series, as they will score points in both. This relieves young ladies from having to choose between racing with just the girls, or the boys on an equal playing field…as now they will be doing both.Much of our focus lately has been on MotoAmerica’s efforts and designs to rebuild an American presence in international motorcycle racing, but our European counterparts are hard at work as well.

Daytona 200 Lives on with ASRA Sanctioning

Now that the Daytona Motorsports Group is no longer in control of AMA Pro Road Racing, intrigue has surrounded DMG’s home race, the Daytona 200. An event that usually kicks off the motorcycle racing season in March, the Daytona 200 has been an outlier with its early schedule, endurance format, and technical challenges. The race always seemed forced upon the AMA schedule, and it required teams who wanted to be competitive to run different equipment and tires than what they were using for the rest of the season. The limitations on tires ultimately meant that the Superbikes, the premier road racing class, could not compete in 200 mile race, leaving the event for the aptly named Daytona SportBike category, which was a mix of middleweight machines.

Spy Shots: KTM 1290 SMT – Another Beast?

KTM fans should brace themselves for another model, as the Austrians have been caught teasing a successor to the KTM 990 SMT. Based of the KTM 1290 Super Duke R platform, the new SMT borrows the Super Duke’s core, and adds proper panniers, taller suspension, more cowling, and a windscreen. Visibly similar on the SMT are the chassis and motor of the Super Duke R, and as such the SMT highlights the same steel trellis design and single-sided swingarm. The LC8 engine can easily be seen as well, and the SMT-sucessor can be seen with even the same stock exhaust as found on the 1290 Super Duke R. In this machine, we can see KTM’s response to BMW and Ducati’s continued entrance into the sport/touring/adventure segment.

Honda Motor Co. Produces Its 300 Millionth Motorcycle

Hosting a ceremony today in Tokyo, Honda Motor Company announced that it has produced cumulatively 300 million motorcycles worldwide. The milestone, which was actually reach in September of this year, but just now celebrated by the Japanese company, comes in Honda’s 66th year of making motorcycles, when the brand entered the market with the Honda Dream Type-D in 1949. Despite having 33 production facilities in 22 countries around the world, Honda’s 300 millionth motorcycle was produced at the Kumamoto factory (Honda’s primary plant in Japan), and the bike in question was fittingly a Honda Gold Wing 40th Anniversary Edition machine.

Erik Buell Racing 1190AX Adventure-Tourer Due in 2016

Erik Buell Racing’s release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company’s EBR 1190RX superbike, and now we await the company’s third model. It has long been rumored that the third model from Erik Buell Racing, the EBR 1190AX, would be an adventure-touring model, and Gary Pietruszewski, the Vice President of Global Sales at Erik Buell Racing, confirmed as much while talking to Autoevolution. Like the 1190SX, we don’t expect EBR to re-tune the 1190AX’s engine from its original superbike application.

No Polaris Slingshot in Texas, For Now

Bad news if you live in Texas and want to grab the hottest trike on the market right now, the Polaris Slingshot, as the Lone Star State has rescinded its approval for Slingshot sales in Texas. Despite initially approving the Polaris Slingshot for sales on November 4th, the State of Texas reversed its approval, leaving Polaris to notify dealerships on November 10th that they would be unable to sell the Slingshot, for the foreseeable future. The issue comes down to the application of the definition of what is a motorcycle in the State of Texas, which defines a motorcycle “as a motor vehicle, other than a tractor, that is equipped with a rider’s saddle and designed to have when propelled not more than three wheels on the ground.” (Texas Transportation Code §541.201 (9)).

Newspeak: BMW Removes “Enduro” from Its Lexicon

If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships. Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley). BMW Motorrad USA has also struck the word from its online footprint (except for harder to change things like URLs), just as the German company has flooded the segment with multiple models (more on that later), namely the BMW S1000XR.

KTM 390 Duke Also Confirmed for the USA

In addition the KTM RC390, KTM USA has also seen fit to bring the KTM 390 Duke to American soil for the 2015 model year. The absence of the small-displacement street bike on KTM USA’s lineup for the past two year has been a curious one, as the 375cc naked bike has been selling quite well in other markets. Whatever reasons KTM USA might have for delaying the arrival of the KTM 390 Duke to the United States, the good news is that American riders will have it as an option starting next year. Pricing is set at $4,999, and includes Brembo brakes and WP suspension.

Ducati Reports 21% Sales Gain in 2012

03/12/2013 @ 12:39 pm, by Jensen Beeler16 COMMENTS

Ducati Reports 21% Sales Gain in 2012 Ducati 1199 Panigale R 635x475

As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

Filippo Preziosi Resigns from Ducati

02/28/2013 @ 11:30 am, by Jensen Beeler29 COMMENTS

Filippo Preziosi Resigns from Ducati filippos preziosi motogp ducati corse scott jones 635x423

Formerly General Manager of Ducati Corse, and left largely to blame for the Italian company’s recent short-comings in the MotoGP Championship, Filippo Preziosi has resigned from Ducati Motor Holding, just ahead of his transition into the role of  Ducati’s Director of Research & Development.

Officially citing reasons of poor health for his departure, many following Preziosi’s situation will however see his resignation as the logical conclusion to a two-year debacle that saw Valentino Rossi noticeably unable to compete with the other factory riders, and go winless for the two years he was with the Italian manufacturer.

Filippo Preziosi Out at Ducati Corse – BMW Motorrad’s Bernhard Gobmeier Takes Over

11/20/2012 @ 1:36 am, by Jensen Beeler17 COMMENTS

Filippo Preziosi Out at Ducati Corse   BMW Motorrads Bernhard Gobmeier Takes Over  duacti rossi peace out hd

Confirming rumors that Filippo Preziosi would be leaving his role as head of Ducati Corse, the Italian company announces today that the man responsible for BMW Motorrad’s World Superbike program, Bernhard Gobmeier, will be taking over the position at Ducati Corse. Reporting directly to Ducati CEO Gabriele del Torchio, Gobmeier will ultimately be in charge of all the racing projects at Ducati, including MotoGP and World Superbike.

Stepping down from his position, Preziosi will take on the role of Director of Research & Development for Ducati Motor Holding, where he will use his engineering and design talents to help develop Ducati’s next road bikes. He will report directly to Claudio Domenicali, the General Manager of Ducati Motor Holding.

On the Corse side of things, Paolo Ciabatti will oversee Ducati’s MotoGP project, while Ernesto Marinelli will be in charge of Ducati’s WSBK racing efforts with Team Ducati Alstare. Both Ciabatti & Marinelli will report to Gobmeier.

Who Actually Owns Ducati? Lamborghini Paid €747 Million

08/01/2012 @ 10:43 am, by Jensen Beeler21 COMMENTS

Who Actually Owns Ducati? Lamborghini Paid €747 Million lamborghini ducati 635x347

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.

Audi Reconfirms Gabriele Del Torchio as Ducati CEO

07/19/2012 @ 7:28 am, by Jensen Beeler7 COMMENTS

Audi Reconfirms Gabriele Del Torchio as Ducati CEO Gabriele Del Torchio Ducati 635x954

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

Officially Official: Audi’s Board Approves Ducati Acquisition

04/18/2012 @ 12:22 pm, by Jensen Beeler24 COMMENTS

Officially Official: Audis Board Approves Ducati Acquisition audi ducati 635x347

As expected from yesterday’s news, Audi’s Board of Directors has approved the German car company’s acquisition of Ducati Motor Holding. While the grumblings from Ducati owners have already emerged over the news breaking yesterday, in reality the move is a boon for Ducati, which will receive access to an almost limitless bank account, global business expertise, and advanced manufacturing techniques.

Selling 42,000 motorcycles last year, Ducati has typically struggled to sell more than 30,000 units annually, a figure which is highly regarded as the Italian company’s break-even point. Historically selling under that amount, Ducati has racked up considerable debt from its operation, hence why nearly a quarter of the company’s purchase price is going to its outstanding financial liabilities.

For Ducati owners and Ducati fans around the world, the acquisition by Audi and the Volkswagen Group should be met with more resounding praise, as it means an increased layer of stability has been added to the Italian brand. While the hyperbole has been flowing online, we imagine that the first motorcycles sales success to come from the company post-acquisition will silence any resistance to the company’s new German ownership.

As irrelevant as that metric actually is in business terms, the reality is that Audi’s influence over Ducati will take several years to be fully realized, as it takes a considerable amount of time for new products to come to market, and business plans to be implemented. Press releases from both Investindustrial and Audi are after the jump.

Audi to Announce Purchase of Ducati Next Week

04/11/2012 @ 11:40 am, by Jensen Beeler4 COMMENTS

Audi to Announce Purchase of Ducati Next Week ducati meccanica logo 635x508

Reports are coming in that Audi’s acquisition of Ducati is all but done, and just needs to the ink to dry. With the announcement of the purchase expected to come next week (Wednesday if you believe some reports), the German manufacturer has reportedly finished its due diligence on the acquisition, and found no major obstacles to the purchase.

With previous reports going back and forth as to whether Audi (read: the Volkswagen Group) would purchase only a controlling interest in Ducati Motor Holding, or would completely buyout Investindustrial’s 70% stake in the Italian motorcycle manufacturer, other reports are now saying that Investindustrial is only interested in talking to Audi about the acquisition.

Hero MotoCorp Eyes Purchasing Ducati? Erik Buell Racing?

03/05/2012 @ 3:22 pm, by Jensen Beeler7 COMMENTS

Hero MotoCorp Eyes Purchasing Ducati? Erik Buell Racing? hero motocorp logo 635x423

Two weeks and two separate rumors about Hero MotoCorp’s acquisition warpath. Last week the Indian motorcycle manufacturer was said to be eyeing a minority equity stake in Erik Buell Racing. Having already hired the American sport bike maker to help innovate on some of Hero’s upcoming small displacement machines, the two companies sweetened the deal with Hero becoming the title sponsor to EBR’s AMA Pro Superbike racing effort.

This week the spotlight shines on Ducati Motor Holding, which has quietly been for sale for almost a year now. Originally wooing an acquisition from Mercedes-Benz, the Italian motorcycle manufacturer has been linked to a variety of other companies, as well as a public offering on an Asian stock index. With our sources telling us that Ducati has been trimming the fat from its books in order to make its earnings more attractive, Hero MotoCorp is the latest potential buyer to enter the fray and to talk to bankers about a Ducati acquisition.

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