Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Filippo Preziosi Resigns from Ducati

02/28/2013 @ 11:30 am, by Jensen Beeler29 COMMENTS

Filippo Preziosi Resigns from Ducati filippos preziosi motogp ducati corse scott jones 635x423

Formerly General Manager of Ducati Corse, and left largely to blame for the Italian company’s recent short-comings in the MotoGP Championship, Filippo Preziosi has resigned from Ducati Motor Holding, just ahead of his transition into the role of  Ducati’s Director of Research & Development.

Officially citing reasons of poor health for his departure, many following Preziosi’s situation will however see his resignation as the logical conclusion to a two-year debacle that saw Valentino Rossi noticeably unable to compete with the other factory riders, and go winless for the two years he was with the Italian manufacturer.

Filippo Preziosi Out at Ducati Corse – BMW Motorrad’s Bernhard Gobmeier Takes Over

11/20/2012 @ 1:36 am, by Jensen Beeler17 COMMENTS

Filippo Preziosi Out at Ducati Corse   BMW Motorrads Bernhard Gobmeier Takes Over  duacti rossi peace out hd

Confirming rumors that Filippo Preziosi would be leaving his role as head of Ducati Corse, the Italian company announces today that the man responsible for BMW Motorrad’s World Superbike program, Bernhard Gobmeier, will be taking over the position at Ducati Corse. Reporting directly to Ducati CEO Gabriele del Torchio, Gobmeier will ultimately be in charge of all the racing projects at Ducati, including MotoGP and World Superbike.

Stepping down from his position, Preziosi will take on the role of Director of Research & Development for Ducati Motor Holding, where he will use his engineering and design talents to help develop Ducati’s next road bikes. He will report directly to Claudio Domenicali, the General Manager of Ducati Motor Holding.

On the Corse side of things, Paolo Ciabatti will oversee Ducati’s MotoGP project, while Ernesto Marinelli will be in charge of Ducati’s WSBK racing efforts with Team Ducati Alstare. Both Ciabatti & Marinelli will report to Gobmeier.

Who Actually Owns Ducati? Lamborghini Paid €747 Million

08/01/2012 @ 10:43 am, by Jensen Beeler21 COMMENTS

Who Actually Owns Ducati? Lamborghini Paid €747 Million lamborghini ducati 635x347

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.

Audi Reconfirms Gabriele Del Torchio as Ducati CEO

07/19/2012 @ 7:28 am, by Jensen Beeler7 COMMENTS

Audi Reconfirms Gabriele Del Torchio as Ducati CEO Gabriele Del Torchio Ducati 635x954

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

Officially Official: Audi’s Board Approves Ducati Acquisition

04/18/2012 @ 12:22 pm, by Jensen Beeler24 COMMENTS

Officially Official: Audis Board Approves Ducati Acquisition audi ducati 635x347

As expected from yesterday’s news, Audi’s Board of Directors has approved the German car company’s acquisition of Ducati Motor Holding. While the grumblings from Ducati owners have already emerged over the news breaking yesterday, in reality the move is a boon for Ducati, which will receive access to an almost limitless bank account, global business expertise, and advanced manufacturing techniques.

Selling 42,000 motorcycles last year, Ducati has typically struggled to sell more than 30,000 units annually, a figure which is highly regarded as the Italian company’s break-even point. Historically selling under that amount, Ducati has racked up considerable debt from its operation, hence why nearly a quarter of the company’s purchase price is going to its outstanding financial liabilities.

For Ducati owners and Ducati fans around the world, the acquisition by Audi and the Volkswagen Group should be met with more resounding praise, as it means an increased layer of stability has been added to the Italian brand. While the hyperbole has been flowing online, we imagine that the first motorcycles sales success to come from the company post-acquisition will silence any resistance to the company’s new German ownership.

As irrelevant as that metric actually is in business terms, the reality is that Audi’s influence over Ducati will take several years to be fully realized, as it takes a considerable amount of time for new products to come to market, and business plans to be implemented. Press releases from both Investindustrial and Audi are after the jump.

Audi to Announce Purchase of Ducati Next Week

04/11/2012 @ 11:40 am, by Jensen Beeler4 COMMENTS

Audi to Announce Purchase of Ducati Next Week ducati meccanica logo 635x508

Reports are coming in that Audi’s acquisition of Ducati is all but done, and just needs to the ink to dry. With the announcement of the purchase expected to come next week (Wednesday if you believe some reports), the German manufacturer has reportedly finished its due diligence on the acquisition, and found no major obstacles to the purchase.

With previous reports going back and forth as to whether Audi (read: the Volkswagen Group) would purchase only a controlling interest in Ducati Motor Holding, or would completely buyout Investindustrial’s 70% stake in the Italian motorcycle manufacturer, other reports are now saying that Investindustrial is only interested in talking to Audi about the acquisition.

Hero MotoCorp Eyes Purchasing Ducati? Erik Buell Racing?

03/05/2012 @ 3:22 pm, by Jensen Beeler7 COMMENTS

Hero MotoCorp Eyes Purchasing Ducati? Erik Buell Racing? hero motocorp logo 635x423

Two weeks and two separate rumors about Hero MotoCorp’s acquisition warpath. Last week the Indian motorcycle manufacturer was said to be eyeing a minority equity stake in Erik Buell Racing. Having already hired the American sport bike maker to help innovate on some of Hero’s upcoming small displacement machines, the two companies sweetened the deal with Hero becoming the title sponsor to EBR’s AMA Pro Superbike racing effort.

This week the spotlight shines on Ducati Motor Holding, which has quietly been for sale for almost a year now. Originally wooing an acquisition from Mercedes-Benz, the Italian motorcycle manufacturer has been linked to a variety of other companies, as well as a public offering on an Asian stock index. With our sources telling us that Ducati has been trimming the fat from its books in order to make its earnings more attractive, Hero MotoCorp is the latest potential buyer to enter the fray and to talk to bankers about a Ducati acquisition.

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