Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

Motorcycling 2.0: Rethinking the Definition of a Motorcyclist

03/03/2014 @ 4:44 pm, by Aakash Desai63 COMMENTS

motorcycling-2-point-0

As it currently goes, I merely need to adopt the correct lifestyle aesthetics in the form of bikes and apparel and I can be part of the “club”; the actual identity of what it means to be a “rider” is devoid of the qualities that make us human and participants in society.

There are Harley riders, BMW riders, customs riders, leather-clad sport bike riders, and hipster cafe racers. In each of these demographic fragments, the specifics of what the person is riding matters more than the political, social, and/or economic standpoints of the riders themselves.

This consumerist mentality relegates the means for participation to the choice of how to exercise my purchasing power. Dominant motorcycle culture emphasizes the bike as the expression of the identity of the rider.

An apathetic culture that is centered around fetishization of commodities will reach limits to growth. Sure, motorcycles will get faster, lean better, safer, and smarter than the ones available to us. However, the market is already saturated with choices without enough reasons to pick one choice over the other.

Imagine, however, that being a motorcyclist meant more than just having two wheels spinning between your legs.

“Bullshit Hipster Bike Videos” – A Tumblr Blog

02/07/2014 @ 12:06 pm, by Aakash Desai23 COMMENTS

hipster-trap

The “hipster” – legitimate cultural phenomena or overused punch line? As the young and the over-caffeinated discover ever more banal and superficial means of self-expression and fronting authenticity, the rest of society looks on in disgust.

Current trends indicate that the proliferation of hipsterdom has spurred on a parallel industry of bloggers, commentators, and inspired cynics to reaction. The quantity of rolled-eyes and judgmental stares is proportionally tracking the sales in raw denim and aviators.

Bullshit Hipster Bike Videos” is a relative newcomer to the cacophony of grumpy social critics incensed at the sight of the displaced café lumberjack. Since its inception in August of 2013, the author of the blog has excoriated these neo-café racers, amateur moto-philosophers, and urban aesthetes with their penchant for “classic” metal.

Trailer: Why We Ride

10/23/2013 @ 4:22 pm, by Jensen Beeler6 COMMENTS

why-we-ride

Though the trailer to Why We Ride has been around for some time now, we have been getting emails about the two-wheeled documentary ever since its limited screening at the AIMExpo in Orlando, Florida. Encompassing every form of the motorcycling lifestyle, all accounts we have heard about the film say its a feel-good movie with a positive message about motorcycles. Think of it as a recruitment film for future motorcyclists.

Screenings of Why We Ride are limited though, with the movie set to debut in New York and Los Angeles, and with future screenings being held in the Southern California area. Hopefully the Why We Ride team can add other locales to the list. If they want to have a screening in San Francisco, Asphalt & Rubber is down to help with that. The trailer is after the jump. Enjoy!

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Ride, Eat, Sleep, & Repeat

01/02/2013 @ 6:48 pm, by Jensen Beeler9 COMMENTS

I stumbled across this simple graphic ages ago, presumably on Tumblr if the file name is any indication, and only rediscovered it tonight while I was going through some old thumb drives. I think for many motorcyclists, it sums things up nicely in a succinct sort of way.

The Killing Season – A Motorbike Trip Through Vietnam

01/01/2013 @ 9:29 am, by Jensen Beeler12 COMMENTS

Congratulations and welcome to 2013. We imagine that there are a few of you who aren’t firing on all your cylinders yet today, so we will ease you into a new year of motorcycle news with a nice little video, which was made by the folks at Skateboarder Magazine. No, your hangover is not making you see things, we are in fact talking about skateboarding on a motorcycle site.

You see, there is an interesting intersection between the skateboarding and motorcycle subcultures — something about the desire to go one’s own way, to engage in some activity of questionable safety, and to enjoy life in the present, much to the chagrin of everyone else. The crossover may no be as obvious in practice, but it’s there.

For instance, when Harley-Davidson finally figured out that it needed to start appealing to consumers under the age of 40, the first demographic it targeted (with some success) was the skateboarding crowd. Take a look at some of the earlier Harley-Davidson Forty-Eight ads, and see if you can’t pick up on the LBC living, Airwalk wearing, grinder vibe that’s going on there.

So as we already said, for your viewing pleasure today we have a nicely done video by the folks at Skateboarder Magazine, which covers their motley crew riding and skating through Vietnam. The whole piece is a great example of what it is like to travel in Southeast Asia, and puts a lot in perspective as to just how massive the market is there. The traffic is a bit insane as well, especially for these novice riders.

Video: A Different Kind of Race in Dakar

01/12/2012 @ 12:35 pm, by Jensen Beeler10 COMMENTS

With the Dakar Rally a little over halfway through its 32nd running, the historic race has yet to show a decisive winner between the Despres/Coma grudge match. Shifting from its African namesake in 2009 because of safety concerns, the rally now takes place in South America instead. Some fans of The Dakar lament this change, citing various reasons for their desire to see the race continue on African soil, but beyond sentimental reasons, I would wager this year’s venues of Argentina, Chile, and Peru provide just as stunning and challenging of a course as the old Paris to Dakar route ever did.

I have done my fair share of traveling through this job and my previous lives, but for some reason I have yet to step foot onto the African soil, which is something I hope to change this year. Thinking about the landscapes I grew up watching during the “original” Dakar, Africa seems every bit the National Geographic adventure I believe it to be, and of course the Boy Scout in me would cherish a night under the African savanna’s sky.

Continuing a vein we have been exploring this week though, the motorcycle culture in Africa is something entirely different to our Americanized perspective on motorcycling. Often the more reliable means of transportation between cities and villages, I have partially gotten to know motorcycles in Africa through my experience with the folks from Riders for Health, but the cultural element to this is something I have yet to truly understand. Maybe this music video for Parachute Youth gets us all a little bit closer to that understanding, and in the process brings us back to where we ourselves started on two wheels as well. Thanks for the tip Q$-Bling!

Ducati & Puma Lean In and Ride Video Series

06/08/2011 @ 6:05 am, by Jensen BeelerComments Off

Ducati and Puma Motorsports have teamed up to create a seven-part video series that takes a look at motorcyclists, the motorcycle culture, and and of course Ducati motorcycles. There’s some Ducati-branded Puma apparel in the videos as well, but if you get past the obvious marketing pitch, the videos tell interesting stories about the people regular motorcycle loving people like you and me.

For instance, Part 3 is about Cpt. Andrew Sidwell, who when not spending his time in the US Army, is racing his Ducati Superbike 848 in the WERA club races out in North Carolina. How does he balance his duties to his country, family, and passion? Well you’ll have to watch the video to find that out. Watch the first three Lean In and Ride Us stories after the jump.

American Cafe Film Tells The Slimey Crud Run Story

01/12/2010 @ 8:10 pm, by John Adamo13 COMMENTS

Slimey Crud Run Ad

Honestly I don’t even remember how I found out about The Slimey Crud Run. About 6 years ago, long after the ride originated I started making the trek up there from Chicago with my friends. How could we not attend a bike gathering that exists loosely between two Wisconsin towns in the middle of some of the best asphalt in the Midwest? It was quite obvious from the minute we heard about the ride that it was the brain child of riders. The only structure is to show up a Pine Bluff, WI in the morning and ride to Leland, WI and back again if you want. The time line and the route are totally up to you.

Read more and see the American Cafe movie trailer after the break.