Honda & Hitachi Join Forces on Electric Vehicle Motors

News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles. The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together. The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million). Honda Motor Co. and Hitachi Automotive Systems hope to finalize this deal by March 2017, and the new company will have subsidiaries in China and the United States – both of which will have sales and production capabilities.

US Lawmaker Introduces Bill to Close the EPA by 2018

A bill has been presented to the United States House of Representatives that would seek the closure of the Environment Protection Agency (EPA) by 2018. Proposed by Rep. Matt Gaetz (R – Florida), HB 861 will likely be a mixed bag for motorcycle enthusiasts, as it will deregulate environmental restrictions set at the federal level, leaving states to draft or adopt their own provisions, which will likely have a fracturing effect on the regulatory market for motorcycles. But, it will also mean the abolition of EPA regulations that many motorcyclists oppose, like the blending of ethanol in our fuel, and restrictions on noise, emissions, and vehicle modifications.

KTM Invests in Heads-Up Display Company NUVIZ

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others. Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017. NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

Red Bull Honda World Superbike Team Debuts

In an airplane hangar in Austria, Honda’s World Superbike team unveiled its wings…that is to say, the Red Bull Honda World Superbike Team debuted in the energy drink’s Hangar-7 facility in Salzburg today. As the name implies, Red Bull will be the title sponsor for Nicky Hayden’s and Stefan Bradl’s World Superbike title bid this year, on the updated 2017 Honda CBR1000RR SP2. This is the first time that Red Bull has been a title sponsor in the WorldSBK paddock, though the energy drink company’s livery can be seen on variety of bodywork throughout motorsport. “It’s a new year with a new bike, new title partner and new teammate, so there are definitely many changes ahead and a lot of things to look forward to,” said former MotoGP Champion Nicky Hayden.

PJ Jacobsen Gives His First Impressions of MV Agusta

PJ Jacobsen will once again be the sole American representation in World Supersport this year. The New Yorker had his first taste of his MV Agusta F3 in the dry while at the Jerez test, and came away suitably impressed by the bike that has won eight races in the hands of Jules Cluzel in recent years. The 23-year-old tested the bike in Jerez last year in what was seen as a shootout for the ride, but on a damp track he didn’t get a real feel for the bike. “Today was my first day on the bike this year,” said Jacobsen. “I did half a day on the MV last November in Jerez, but it was half wet, half dry so today was good to get out there. It was fully dry so I learned a lot and I’m quite happy with it. The bike is totally different to what I’ve ridden in the past, but the team works really well and they’ve impressed me.”

Check Out the 2017 Honda RC213V

The MotoGP launch season is still upon us, and now that we have seen the teams and bikes from Ducati, Suzuki, and Yamaha – it is time for Honda to take the wraps off the team its campaigning for its title defense. Debuting the 2017 Honda RC213V at a press event in Indonesia, not much has changed outwardly for the 240+ horsepower GP bike, though there a subtle differences to be seen, if you look closely and compare it to last year’s bike. The Repsol Honda fairings cover the biggest change that we know of, as reports from the test tracks confirm that Honda is experimenting with a “big-bang like” firing order on its V4 engine, a change from the “screamer” configuration of last season, which was handful for Marc Marquez and Dani Pedrosa to manage.

2016 Was A Very Good Year for Husqvarna

Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership. Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase. Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

2017 Suzuki GSX-RR Debuts in Malaysia

Debuting this weekend in Malaysia, the ECSTAR Suzuki MotoGP team has unveiled its team and livery for the 2017 season, which will see Andrea Iannone and Alex Rins riding the update Suzuki GSX-RR race bike. Suzuki has already shown that it has a bike capable of hunting for podiums; and on its best days, it can be a race-winner as well. For the 2017 season though, the Japanese brand hopes to build upon its success in 2016. As such, the ECSTAR Suzuki team has high hopes with the arrival Andrea Iannone, hoping that “Maniac Joe” can add some more wins to Suzuki’s tally. Looking long-term too, the addition of Alex Rins could be strong investment by Team Manager Davide Brivio, with Rins being one of Moto2’s top talents.

OEMs Are Trying to Block “Right to Repair” Laws

Asphalt & Rubber readers should be familiar with how attempts have been made to use the Digital Millennium Right Act (DMCA) as means of limiting how you can work on your vehicles, including your motorcycle. These attempts first started in 2015, and were pushed heavily by John Deere and the automobile lobby. Thankfully, last year the the Librarian of Congress allowed exemptions for vehicles to be applied to the DMCA, which will be in effect for the next two years. Now, the Motorcycle Industry Council (MIC) – a group that represents the interests of motorcycle manufacturers in the United States – is putting pressure on state legislatures and encouraging them to block “Right to Repair” bills that would codify the exemptions made to the DMCA.

EBR Motorcycles Shutting Down, Yet Again

EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand. Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations. The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Motorcycling 2.0: Rethinking the Definition of a Motorcyclist

03/03/2014 @ 4:44 pm, by Aakash Desai63 COMMENTS

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As it currently goes, I merely need to adopt the correct lifestyle aesthetics in the form of bikes and apparel and I can be part of the “club”; the actual identity of what it means to be a “rider” is devoid of the qualities that make us human and participants in society.

There are Harley riders, BMW riders, customs riders, leather-clad sport bike riders, and hipster cafe racers. In each of these demographic fragments, the specifics of what the person is riding matters more than the political, social, and/or economic standpoints of the riders themselves.

This consumerist mentality relegates the means for participation to the choice of how to exercise my purchasing power. Dominant motorcycle culture emphasizes the bike as the expression of the identity of the rider.

An apathetic culture that is centered around fetishization of commodities will reach limits to growth. Sure, motorcycles will get faster, lean better, safer, and smarter than the ones available to us. However, the market is already saturated with choices without enough reasons to pick one choice over the other.

Imagine, however, that being a motorcyclist meant more than just having two wheels spinning between your legs.

“Bullshit Hipster Bike Videos” – A Tumblr Blog

02/07/2014 @ 12:06 pm, by Aakash Desai23 COMMENTS

hipster-trap

The “hipster” – legitimate cultural phenomena or overused punch line? As the young and the over-caffeinated discover ever more banal and superficial means of self-expression and fronting authenticity, the rest of society looks on in disgust.

Current trends indicate that the proliferation of hipsterdom has spurred on a parallel industry of bloggers, commentators, and inspired cynics to reaction. The quantity of rolled-eyes and judgmental stares is proportionally tracking the sales in raw denim and aviators.

Bullshit Hipster Bike Videos” is a relative newcomer to the cacophony of grumpy social critics incensed at the sight of the displaced café lumberjack. Since its inception in August of 2013, the author of the blog has excoriated these neo-café racers, amateur moto-philosophers, and urban aesthetes with their penchant for “classic” metal.

Trailer: Why We Ride

10/23/2013 @ 4:22 pm, by Jensen Beeler6 COMMENTS

why-we-ride

Though the trailer to Why We Ride has been around for some time now, we have been getting emails about the two-wheeled documentary ever since its limited screening at the AIMExpo in Orlando, Florida. Encompassing every form of the motorcycling lifestyle, all accounts we have heard about the film say its a feel-good movie with a positive message about motorcycles. Think of it as a recruitment film for future motorcyclists.

Screenings of Why We Ride are limited though, with the movie set to debut in New York and Los Angeles, and with future screenings being held in the Southern California area. Hopefully the Why We Ride team can add other locales to the list. If they want to have a screening in San Francisco, Asphalt & Rubber is down to help with that. The trailer is after the jump. Enjoy!

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Ride, Eat, Sleep, & Repeat

01/02/2013 @ 6:48 pm, by Jensen Beeler9 COMMENTS

I stumbled across this simple graphic ages ago, presumably on Tumblr if the file name is any indication, and only rediscovered it tonight while I was going through some old thumb drives. I think for many motorcyclists, it sums things up nicely in a succinct sort of way.

The Killing Season – A Motorbike Trip Through Vietnam

01/01/2013 @ 9:29 am, by Jensen Beeler12 COMMENTS

Congratulations and welcome to 2013. We imagine that there are a few of you who aren’t firing on all your cylinders yet today, so we will ease you into a new year of motorcycle news with a nice little video, which was made by the folks at Skateboarder Magazine. No, your hangover is not making you see things, we are in fact talking about skateboarding on a motorcycle site.

You see, there is an interesting intersection between the skateboarding and motorcycle subcultures — something about the desire to go one’s own way, to engage in some activity of questionable safety, and to enjoy life in the present, much to the chagrin of everyone else. The crossover may no be as obvious in practice, but it’s there.

For instance, when Harley-Davidson finally figured out that it needed to start appealing to consumers under the age of 40, the first demographic it targeted (with some success) was the skateboarding crowd. Take a look at some of the earlier Harley-Davidson Forty-Eight ads, and see if you can’t pick up on the LBC living, Airwalk wearing, grinder vibe that’s going on there.

So as we already said, for your viewing pleasure today we have a nicely done video by the folks at Skateboarder Magazine, which covers their motley crew riding and skating through Vietnam. The whole piece is a great example of what it is like to travel in Southeast Asia, and puts a lot in perspective as to just how massive the market is there. The traffic is a bit insane as well, especially for these novice riders.

Video: A Different Kind of Race in Dakar

01/12/2012 @ 12:35 pm, by Jensen Beeler10 COMMENTS

With the Dakar Rally a little over halfway through its 32nd running, the historic race has yet to show a decisive winner between the Despres/Coma grudge match. Shifting from its African namesake in 2009 because of safety concerns, the rally now takes place in South America instead. Some fans of The Dakar lament this change, citing various reasons for their desire to see the race continue on African soil, but beyond sentimental reasons, I would wager this year’s venues of Argentina, Chile, and Peru provide just as stunning and challenging of a course as the old Paris to Dakar route ever did.

I have done my fair share of traveling through this job and my previous lives, but for some reason I have yet to step foot onto the African soil, which is something I hope to change this year. Thinking about the landscapes I grew up watching during the “original” Dakar, Africa seems every bit the National Geographic adventure I believe it to be, and of course the Boy Scout in me would cherish a night under the African savanna’s sky.

Continuing a vein we have been exploring this week though, the motorcycle culture in Africa is something entirely different to our Americanized perspective on motorcycling. Often the more reliable means of transportation between cities and villages, I have partially gotten to know motorcycles in Africa through my experience with the folks from Riders for Health, but the cultural element to this is something I have yet to truly understand. Maybe this music video for Parachute Youth gets us all a little bit closer to that understanding, and in the process brings us back to where we ourselves started on two wheels as well. Thanks for the tip Q$-Bling!

Ducati & Puma Lean In and Ride Video Series

06/08/2011 @ 6:05 am, by Jensen BeelerComments Off on Ducati & Puma Lean In and Ride Video Series

Ducati and Puma Motorsports have teamed up to create a seven-part video series that takes a look at motorcyclists, the motorcycle culture, and and of course Ducati motorcycles. There’s some Ducati-branded Puma apparel in the videos as well, but if you get past the obvious marketing pitch, the videos tell interesting stories about the people regular motorcycle loving people like you and me.

For instance, Part 3 is about Cpt. Andrew Sidwell, who when not spending his time in the US Army, is racing his Ducati Superbike 848 in the WERA club races out in North Carolina. How does he balance his duties to his country, family, and passion? Well you’ll have to watch the video to find that out. Watch the first three Lean In and Ride Us stories after the jump.

American Cafe Film Tells The Slimey Crud Run Story

01/12/2010 @ 8:10 pm, by John Adamo13 COMMENTS

Slimey Crud Run Ad

Honestly I don’t even remember how I found out about The Slimey Crud Run. About 6 years ago, long after the ride originated I started making the trek up there from Chicago with my friends. How could we not attend a bike gathering that exists loosely between two Wisconsin towns in the middle of some of the best asphalt in the Midwest? It was quite obvious from the minute we heard about the ride that it was the brain child of riders. The only structure is to show up a Pine Bluff, WI in the morning and ride to Leland, WI and back again if you want. The time line and the route are totally up to you.

Read more and see the American Cafe movie trailer after the break.