Photos of the Delicious Bimota Supercharger

Bimota is known for making drool-worthy motorcycles, and at EICMA the boutique Italian brand debuted two fine motorcycles. But, we think the real show-stopper for Bimota was its add-on supercharger system for its Ducati-powered motorcycles. Good for 15% to 20% more power (probably more, if you like to tinker), the Bimota supercharger kit uses a Sprintex dual-screw supercharger, which has been tastefully made to match the belt covers on the Ducati Testastretta engine. As you can see from the photos below, the supercharger looks pretty damn good, especially when paired with the “Bimota Experience” package, which adds a carbon fiber frame and swingarm to the chassis.

So You Say You Want a Small, Light, & Cheap ADV Bike?

Comments on certain stories are predictable, and as such, we always expect some enduro rider to show up on an ADV story, and lament the weight of the bike in question, calling it too heavy to really go off-road. That argument is bullshit, of course. Though, it is easier to handle a lightweight machine in the dirt than a heavy one, but you would be surprised at how capable any motorcycle is with a pair of knobby tires on it. Just in case you are not convinced, we have got a little something for you. Behold the Benelli TRK 502. It’s got the profile of a condor, but the little 500cc adventure-tourer looks like it should do the job you are asking of it. Benelli really is the standout brand at this year’s EICMA show, with its models showing some depth to the once revered Italian brand.

2016 Moto Guzzi V7II Stornello Scrambler

It was 1967 when Moto Guzzi first introduced the Stornello scrambler to the US market, and now for 2016 the Stornello scrambler returns. Using the Moto Guzzi V7II platform for this rebirth, the 48hp 2016 Moto Guzzi V7II Stornello is a fetching motorcycle with dubious off-road ability – not that the latter really matters in this all-show, no-go space. Honestly, we can’t fault Moto Guzzi for trying, as the Italian brand seems to be gravitating towards the heritage demographic, which is currently inundated with “post-authentic” retro models, and as such the scrambler is the moto du jour in the industry – the 2015 EICMA show is proof of that. In those terms, the 2016 Moto Guzzi V7II Stornello excels well, even if its 410 lbs mass doesn’t.

Victory Ignition Concept Is A Very Sporty Cruiser

It had been widely rumored that Victory Motorcycle would launch a sportier offering, using the 60° water-cooled 1,200cc engine that powered the Project 156 race bike almost to the top of Pikes Peak. The new model is a tectonic shift for Victory, which also this year debuted its first electric model – though the Empulse TT is really just a rebadged Brammo Empulse R. Debuting the Ignition concept at the 2015 EICMA show today though, it’s clear that Victory Motorcycle is becoming more than a modern alternative to Harley-Davidson and the metric cruisers from Japan. The design is attractive, even to our sport-bike focused eyes. That’s due in part to designer Urs Erbacher, who specializes in custom-styled drag bikes.

2016 Benelli Leoncino Brings Back the Lion Cub

Benelli is not a brand we usually talk about with great reverence, as the Italian company has steadily lost its luster since its acquisition by China’s Qianjiang Group. Benelli’s motorcycles were never known for being terribly reliable, and unfortunately the artful designs that they exuded have slowly eroded away over time. The big announcement for Benelli at the 2015 EICMA show is the new Benelli Leoncino, the “lion cub” model that’s rooted in Benelli’s post-WWII history. This modern take on the classic Benelli Leoncino is an attractive scrambler model, which makes 47hp from its 500cc parallel-twin engine. This also means that the Benelli Leoncino a well-suited A2 license machine in Europe, and its wire-spoked wheels are 19″ in the front and 17″ in the rear, and should make the Leoncino surprisingly adapt at light off-road use.

Bimota Tesi 3D RaceCafe Is “Pinnacle Weird”

We present you with perhaps the strangest motorcycle to debut at the 2015 EICMA show. The Bimota Tesi 3D champions the hub-center steering chassis design, and is one of the more unique motorcycles in the industry right now. Its design is positively futuristic, so it is a little strange that Bimota is trying to make the Tesi 3D into a café racer with the launch of the Bimota Tesi 3D RaceCafe. Powered by the same 803cc air-cooled v-twin engine that’s found in the Scrambler series, you can tell that Bimota is trying to latch onto the post-heritage trend that is dying a slow death in the motorcycle industry, but hasn’t quite figured out how to do it yet.

Bimota Impeto, Supercharger Optional

The Bimota range has a long history of Ducati-powered machines, as the Italian brand has been used the most out of all the motorcycle manufacturers to power Bimota’s street and race bikes. The Bimota Impeto adds another Ducati-powered model to the slew of others, but it differentiates itself as the only 162hp streetfighter in the lineup. If the Impeto looks familiar to the Bimota DB8, there’s good reason, as the two bikes share the Ducati Diavel’s Testastretta 11° DS engine. As such, the chromoly steel chassis share a number of components, leaving most of the differences down to styling choices between the two liquid-cooled models. Our personal favorites are the exhaust and seat, which mirror each other with a rising flair.

The Aprilia RSV4 R-FW Misano Is Basically a MotoGP Bike

The Aprilia Factory Works program is easily the most ridiculously awesome thing to come out of the 2015 EICMA show because it offers regular consumers (with a healthy pocketbook) the chance to own a 230hp+ Aprilia RSV4 superbike, just like what they race in the World Superbike Championship…and very close to what they race in MotoGP. Aprilia was a little vague though on what the Factory Works program entailed, but thankfully today at the EICMA show they clarified what exactly would be available from Aprilia Racing. Coming up with five trim-levels for the RSV4 superbike, Aprilia has basically answered every track day enthusiast’s / amateur racer’s wet dream, and distracted us from the fact that the Noale company has a woefully aging product lineup.

Here is What the 2017 Suzuki GSX-R1000 Will Look Like

As we predicted, Suzuki has debuted a new Suzuki GSX-R1000 superbike at the EICMA show, though before you get your hopes too high, we should preface that the model is actually the Suzuki GSX-R1000 concept. Suzuki clearly isn’t ready to bring the GSX-R1000 to market in-time for the 2016 model year, and our sources tell us that the Suzuki GSX-R1000 Concept will in fact be the 2017 Suzuki GSX-R1000, which will debut in the second half of 2016. That being said, the news is an exciting development from Suzuki, which says that the new Suzuki GSX-R1000 is the lightest and most powerful superbike ever from the Japanese manufacturer. To our eye, it looks to be the most advanced as well.

Erik Buell Racing Deal Falls Thru – Will Be Sold…Again

The situation around Erik Buell Racing is rapidly becoming comical, as the American motorcycle brand is headed back to auction, after its sale to Bruce Belfer failed to close. The Milwaukee Journal-Sentinel reports that Erik Buell Racing will go back to the auctioning block on December 10th, because Belfer was unable to secure financing on his $2.25 million purchase price for Erik Buell Racing. As has become the trend among Buell-loyalists, Belfer blames Hero MotoCorp for the failure of his deal to close. “They (Hero) went in before we closed and started to remove things, to the point where an entire warehouse was moved,” Belfer said to the Milwaukee Journal-Sentinel.

Dainese D-Air Armor Now Available to Other Companies

05/29/2015 @ 1:27 pm, by Jensen Beeler4 COMMENTS


Announced today at Mugello, Dainese is making its D-air airbag technology available to other race suit manufacturers.

Calling the integrated airbag, electronics, gas generator, wiring, battery, and GPS the Dainese D-air Armor “open platform”, the Italian firm hopes to begin protecting all the riders in the Grand Prix World Championships with this new business strategy.

At its core, the D-air Armor technology is the same that Dainese-sponsored riders have been enjoying this season, and arguably the Dainese system is the best airbag system currently available use for motorcycle racers.

Rivaling Alpinstars in protecting GP riders with airbags, today’s announcement will mean that riders with other leather suit brands, will be able to get airbag protection. Dainese has already signed deals with Vircos and Furygan.

Cristiano Silei Becomes Dainese’s New CEO

04/07/2015 @ 11:25 am, by Jensen Beeler3 COMMENTS


Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A.

Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding.

Ducati North America Posts All-Time Sales Record for 2012

01/17/2013 @ 2:24 pm, by Jensen Beeler3 COMMENTS


Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.

For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.

Ducati North America Posts All-Time Monthly Sales Record

06/04/2012 @ 6:29 am, by Jensen Beeler11 COMMENTS

What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).

Ducati North America’s Sales up 10% in Q1 2012

04/16/2012 @ 11:44 am, by Jensen BeelerComments Off on Ducati North America’s Sales up 10% in Q1 2012

Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

01/23/2012 @ 9:01 am, by Jensen Beeler13 COMMENTS

If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

Changes in Ducati North America Management

05/03/2011 @ 4:55 pm, by Jensen Beeler2 COMMENTS

More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.

It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.

Ducati North America Reports 68% Sales Growth for Q1 2011

04/04/2011 @ 5:11 pm, by Jensen Beeler2 COMMENTS

Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”

Michael Lock Officially Leaving Ducati North America

07/16/2010 @ 10:45 am, by Jensen Beeler13 COMMENTS

UPDATE: Michael Lock has announced that he has taken on the role of Chief Marketing Officer (CMO) at Think, an electric car manufacturer.

Asphalt & Rubber broke the news last week that Michael Lock was leaving Ducati North America before the company even knew it, and now the news that Michael Lock is leaving Ducati North America is finally official. Leaving the company in two weeks at the end of July, Lock will be moving on to pursue other interests.

Ducati Holdings Vice President of Sales Cristiano Silei will takeover at Ducati N.A. in the interim, as the company looks for a new CEO. With such short-notice on Lock’s departure, we’re left pondering why the successful CEO is leaving the company, more as we find it. Press release after the jump.