Burasca 1200 – Aldo Drudi’s Custom Honda VFR1200F

The Honda VFR1200F isn’t exactly the most popular motorcycle in Honda’s two-wheeled lineup. This might be because the large and heavy sport-tourer shows Honda’s commitment to pushing the VFR brand farther away from its sport-tourer roots, much to the chagrin of VFR owners. The package isn’t all bad though, it just doesn’t work for a bike billed as a sport-touring machine. The VFR chassis handles its 590-pound mass well, and the 1,27cc V4 engine has plenty of grunt , and this is what must have been what attracted Aldo Drudi to the machine for his first motorcycle concept. Better known as the maker of various racer helmet designs, Drudi and his team have dreamed up a VFR that couldn’t possibly exist in Honda’s conservative offerings. They call it the Burasca 1200.

Husqvarna Takes on the Ducati XDiavel with a Super Duke Based Power Cruiser of Its Own

The Ducati XDiavel is making impressions everywhere, most notably with the competition. First, we got word that BMW Motorrad was looking to build its own power cruiser, likely based off the company’s six-cylinder platform. Now, it seems that Husqvarna wants in on the game, with the Swedish brand build its own tarmac monster off of the KTM 1290 Super Duke R platform. At least, that’s what these spy photos suggest to us. The working title on this new machines for now seems to be the Husqvarna Vitpilen 1301, as it will likely fit into the on-road segment that Husqvarna has been carving out with bikes like the Vitpilen 401 and Vitpilen 701.

Updates Are Coming to the KTM 1290 Super Duke R

It looks like updates are coming to the KTM 1290 Super Duke R for the 2017 model year, if our spies can be believed. The changes appear to be mostly cosemetic, with the 2017 KTM 1290 Super Duke R sporting a new split headlight design and more cowling over the radiator. One can expect changes to occur under the skin of the updated KTM 1290 Super Duke R. We would guess an upgrade to the brakes package, with the Bosch MSC “cornering ABS” coming to the Super Duke R, as it is already on the new Super Duke GT. We do know that suspension will stay the same, which is surprising because our next guess would have been the addition of electronic suspension, possible semi-active suspension, coming to the KTM 1290 Super Duke R, but the spy photos clearly show conventional knobs are present on the test mule.

Nicky Hayden Revels in First World Superbike Win

“That’s why we line up on Sunday.” This was a throwaway comment from Nicky Hayden made during his MotoGP title winning campaign of 2006. The American was referring to the fact that anything could happen over the course of a race, but on Sunday he showed again that the true reason why racers line up on Sunday is to win. Hayden claimed a stunning maiden WorldSBK victory in difficult conditions at the Sepang International Circuit this passed weekend. For Hayden, having waited ten years for a vicotry, it was clear in the aftermath just how much it meant for The Kentucky Kid to finally win again. “I only felt confident of winning once I’d crossed the finish line. I learned a long time ago — and if you see me or my brothers, or my Dad — we never celebrate until the bike crosses the finish line…”

MotoGP: Maverick Viñales Jumps Ship to Yamaha

There has been a great deal of smoke around this fire, but Maverick Viñales has finally inked a deal with the Movistar Yamaha MotoGP team. Though there has been chatter on the subject since Friday, the news was confirmed to Asphalt & Rubber today. Together with the news of Dani Pedrosa staying at Repsol Honda, all of these reports should end one of the largest focal points of speculation in the GP paddock. The move will see Viñales racing alongside his childhood hero, Valentino Rossi, for the next two seasons; and it also means things are back to square-one for the Ecstar Suzuki MotoGP team, as it looks for a new rider to lead the project on the track.

Ride in Peace, Rob Harris – Founder of Canada Moto Guide

It is again with a heavy heart that we have to report the passing not only of a colleague, but also a friend, as Rob Harris passed away yesterday, while riding dirt bikes in Ontario, Canada. A Brit who found his way into Canada, “Editor ‘arris” was very much the engine that drove the Canadian motorcycle news website Canada Moto Guide, serving as its Founder, Publisher, and Editor-in-Chief. His departure will mean the creation of a huge hole in the Canada’s motorcycling landscape. The intersection of old-school journalism values, with new-school media savvy, Rob was one of the good ones. Our hearts are with Rob’s wife Courtney, and their two girls, Cate and Chloe. Along with the whole CMG team, we will be mourning the loss of our friend and colleague. Ride in peace, brother.

XXX: Team Kawasaki SRC Ninja ZX-10R World Race Bike

I know we have mentioned before our love for endurance racing machines. The FIM Endurance World Championship just doesn’t get nearly enough play to soothe our appetite. It is the last international motorcycle racing series that has a proper tire war; it has strong factory involvement that can see a number of brands winning on any given weekend; and it is also the only true “team sport” in motorcycle racing. What’s not to like, right? Leading the pack so far this season is Team Kawasaki SRC, which won the season-opener at Le Mans, with riders Greg Leblanc, Matthieu Lagrive, and Fabian Foret at the helm. Team Kawasaki SRC has always been one of the stronger teams in the Endurance World Championship, and this year it looks like thing could finally come together for “Team Verte”.

The SnoPed is An Evil Villain’s Snowbike

Summer is right around the corner for those of us in the Northern Hemisphere, so the obviously appropriate time to talk about a snowbike is now, right? What the SnoPed lacks in seasonal appropriateness, it absolutely makes up for in super-villain stature, as the modern-looking snowbike looks like it rolled (is that the right verb?) off the set of a Hollywood spy movie. The brainchild of American designer Joey Ruiter, SnoPed features a 90cc engine (out of a Chrysler Sno-runner) underneath its sculpted body, which isn’t exactly going to blow your socks off when knee-deep in the powpow, but is enough to scurry down a groomed cross-country trail. Ruiter’s project with the SnoPed is really a design exercise and a good excuse to play dress-up. We take it as such, at least.

The Next, Next Big Thing in Motorcycles: Action Cameras

I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales. So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain. The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles.

Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

Dainese D-Air Armor Now Available to Other Companies

05/29/2015 @ 1:27 pm, by Jensen Beeler4 COMMENTS

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Announced today at Mugello, Dainese is making its D-air airbag technology available to other race suit manufacturers.

Calling the integrated airbag, electronics, gas generator, wiring, battery, and GPS the Dainese D-air Armor “open platform”, the Italian firm hopes to begin protecting all the riders in the Grand Prix World Championships with this new business strategy.

At its core, the D-air Armor technology is the same that Dainese-sponsored riders have been enjoying this season, and arguably the Dainese system is the best airbag system currently available use for motorcycle racers.

Rivaling Alpinstars in protecting GP riders with airbags, today’s announcement will mean that riders with other leather suit brands, will be able to get airbag protection. Dainese has already signed deals with Vircos and Furygan.

Cristiano Silei Becomes Dainese’s New CEO

04/07/2015 @ 11:25 am, by Jensen Beeler3 COMMENTS

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Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A.

Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding.

Ducati North America Posts All-Time Sales Record for 2012

01/17/2013 @ 2:24 pm, by Jensen Beeler3 COMMENTS

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Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.

For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.

Ducati North America Posts All-Time Monthly Sales Record

06/04/2012 @ 6:29 am, by Jensen Beeler11 COMMENTS

What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).

Ducati North America’s Sales up 10% in Q1 2012

04/16/2012 @ 11:44 am, by Jensen BeelerComments Off on Ducati North America’s Sales up 10% in Q1 2012

Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

01/23/2012 @ 9:01 am, by Jensen Beeler13 COMMENTS

If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

Changes in Ducati North America Management

05/03/2011 @ 4:55 pm, by Jensen Beeler2 COMMENTS

More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.

It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.

Ducati North America Reports 68% Sales Growth for Q1 2011

04/04/2011 @ 5:11 pm, by Jensen Beeler2 COMMENTS

Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”

Michael Lock Officially Leaving Ducati North America

07/16/2010 @ 10:45 am, by Jensen Beeler13 COMMENTS

UPDATE: Michael Lock has announced that he has taken on the role of Chief Marketing Officer (CMO) at Think, an electric car manufacturer.

Asphalt & Rubber broke the news last week that Michael Lock was leaving Ducati North America before the company even knew it, and now the news that Michael Lock is leaving Ducati North America is finally official. Leaving the company in two weeks at the end of July, Lock will be moving on to pursue other interests.

Ducati Holdings Vice President of Sales Cristiano Silei will takeover at Ducati N.A. in the interim, as the company looks for a new CEO. With such short-notice on Lock’s departure, we’re left pondering why the successful CEO is leaving the company, more as we find it. Press release after the jump.