Officially Official: MV Agusta Brutale Dragster 800 RR

We already brought you the first high-resolution photos of the MV Agusta Brutale Dragster 800 RR (say that three times fast!) yesterday, which were sent to us by our Bothan Spies. In response, MV Agusta has unveiled the Dragster RR and Brutale RR today, ahead of the EICMA show. Like the updated Brutale 800 RR, the Brutale Dragster 800 RR features a revised 798cc three-cylinder engine, which makes 140hp at the 13,100 rpm, and a very peaky 63 lbs•ft of torque at 10,100 rpm. Numerous visual cues have been changed, included red-anodized fork tubes, red-painted cylinder heads, and aluminum tubeless wire-spoked wheels. An eight-way adjustable steering damper continues the noticeable changes, to the 370 lbs machine (dry).

MV Agusta Brutale 800 RR — 140hp & MVICS 2.0

Along with the new Dragster RR, MV Agusta has debuted the Brutale RR, ahead of the EICMA show. Like its hot rod cousin, the MV Agusta Brutale 800 RR gets a 15hp increase, which makes for 140hp at the 13,100 rpm peak. A very peaky motor indeed, maximum torque arrives at 10,100 rpm at 63 lbs•ft. The Brutale RR also features the MVICS 2.0 electronics package, which first debuted on the still unreleased MV Agusta Turismo Veloce. An update to the already robust MVICS package, the key feature in the 2.0 revision is the quickshift operation, both for upshifts and downshifts. Equipped with EAS 2.0 and ABS as standard, we see the Brutale 800 RR priced at a modest €13,980 for the European market, while the similarly equipped MV Agusta Brutale 800 EAS ABS has a €2,300 price advantage, at €11,680 MSRP.

Ducati Scrambler Will Be “Made in Thailand”

Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles. Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.

Up-Close with the Yamaha YZF-R3

This week we not only go a chance to see the 2015 Yamaha YZF-R3 unveiled at the AIMExpo, but also we had the chance to see the R3 up-close in the flesh. The budget-minded sport bike shows the obvious signs of more cost-effecient construction and fitted components, yet retains the fit-and-finish you would expect from a Yamaha motorcycle. This makes the R3 a prime candidate for aspirational riders, who want an affordable first motorcycle that looks the part of a proper sport bike. Track enthusiasts and veteran riders though will be disappointed with the Yamaha YZF-R3’s non-adjustable KYB suspension, box swingarm design, and bulky chassis — this is still a 368lbs (wet) motorcycle.

Even More Photos of the 2015 Yamaha FJ-09 Leak

Yesterday we brought you the first official photo of the Yamaha FJ-09 tourer, which had been accidentally added to the Yamaha FZ-09 gallery on the Yamaha NA press site. Today it seems that leaks in Yamaha continue for the FJ-09, as our Dutch friends at Nieuwsmotor have discovered a bevy of press images, ahead of the 2015 Yamaha FJ-09’s debut at EICMA next month. Based around the FZ-09/MT-09 platform, the FJ-09 uses a similar three-cylinder engine as the sport nakeds, though looks to have more suspension travel and other touring elements. Picking up where the Yamaha TDM left off as a middleweight sport/adventure-tourer, the Yamaha FJ-09 could be a very interesting addition to Yamaha’s lineup.

Up-Close with the Kawasaki Ninja H2R

Asphalt & Rubber was on-hand for the AIMExpo in Orlando, covering the new bikes that are debuting on North American soil. We’ve already seen the new Yamaha YZF-R3 released here, as well as the Alta RedShift electric motorcycles (formerly BRD Motorcycles). While both bikes are impressive, and are massively important to the American motorcycle scene, the buzz remains about the Kawasaki Ninja H2R. The AIMExpo is the first venue for Americans to get a glimpse of Kawasaki’s hyperbike, and the H2R sits like a praying mantis, waiting to strike you with its supercharged charms. Naturally, we had to get a closer look…and bring you a bevy of high-resolution detail shots from the trades how floor. Enjoy!

2015 Yamaha FJ-09 Leaked ahead of EICMA

Someone at Yamaha is going to get a stern talking to today, as it seems a photo of the still unreleased Yamaha FJ-09 made its way to Yamaha’s press site accidentally, and didn’t yank it down before our friends at Common Tread caught a glimpse of it. Mixed in with photos of the Yamaha FZ-09, the photo of the 2015 Yamaha FJ-09 doesn’t really give too much away from the machine, as we’ve seen the same shot in black & white already. However, since it’s the new bike season, and Yamaha has already shown the YZF-R3 and teased the all-new YZF-R1, we thought it would be appropriate to show you this new model in all its glory. Based off the FZ-09 platform, the FJ-09 will be Yamaha’s budget-minded sport/ADV-touring machine, picking up were the old Yamaha TDM left off.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Ducati Announces DVT — Desmodromic Variable Timing

As was teased, Ducati is unveiling its “DVT” technology today, which stands for Desmodromic Variable Timing, and to showcase that technology (borrowed from Volkswagen), Ducati has produced the first motorcycle engine with variable valve timing on both the intake and exhaust camshafts. Adapted to the now-called Ducati Testastretta DVT engine, which we reported will debut first on the new Ducati Multistrada for 2015, Ducati’s new v-twin powerplant can change the intake and exhaust timing independently, and throughout the rev range. This means that the Ducati Testastretta DVT engine can be optimized for peak power at high rpms, while maintaing rideability and smoothness at lower rpms — not to mention keeping with emission and noise regulations throughout the rev range.

Brammo Eyeing an Electric Sportbike?

06/03/2010 @ 6:01 am, by Jensen Beeler11 COMMENTS

Brammo Eyeing an Electric Sportbike? Brammo Sport bike rumor 560x420

What on Earth could possess electric motorcycle manufacturer Brammo to buy a BMW S1000RR, and then sell it on eBay after only putting 700 miles on the bike? Was Brammo CEO Craig Bramscher not pleased with what’s being hailed as the Sportbike of 2010? No, that’s not the case, Bramscher apparently heralded the bike as the best motorcycle ever made (besides the Brammo Enertia of course).

With a lime green (naturally) BMW S1000RR sitting outside of Brammo HQ not too long ago, and now an eBay classified ad selling said bike, we’re left to wonder what could be in the works. Could a Brammo electric sportbike be peculating in the minds of the Ashland, Oregon volt-heads? Only time will tell.

Jackie Chan’s JCAM To Distribute Brammo In Asia

01/26/2010 @ 11:28 am, by John Adamo8 COMMENTS

Jackie Chans JCAM To Distribute Brammo In Asia jackie chan brammo enertia 560x419

Just when you think Brammo has taken a breather on their marketing and game changing developments in powersports they decide team up with a master of motion picture martial arts. Jackie Chan apparently co-founded JCAM Advanced Mobility Company Ltd., the Hong Kong distributor of Segway for South Korea, China PRC, Hong Kong SAR, Macau SAR, Malaysia, Singapore, Vietnam, Philippines, and Indonesia. Now JCAM are adding Brammo electric motorcycles to their distribution in Hong Kong and Singapore. More after the break…

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

Tradition Is Not A Business Model: Brammo Brammo Craig Bramscher Enertia 635x425

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

Brammo TTR Spotted in TTXGP Race Trim

05/17/2009 @ 10:13 pm, by John Adamo4 COMMENTS

Brammo TTR Spotted in TTXGP Race Trim brammo ttr ttxgp electric race bike1 560x505

A recent Racer X interview of Craig Bramscher, CEO of Brammo, uncovered some interesting information about the electric motorcycle company. Including never before seen pictures of the Brammo TTR with race paint and Best Buy logo.

Craig Bramscher is sitting next to a computer monitor displaying a rendering of the TTXGP machine.  It looks a lot like the race bikes of today sans exhaust pipe. Recent renderings of the Motoczysz and pictures of the Mission Motors TTXGP entries have a slightly more futuristic design and are somewhat street legal with lights mounted.

Later in the interview Bramscher also gave new information on the target market for the Brammo Enertia and why Best Buy is Brammo’s choice for distribution.

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