Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Claudio Consonni Leaves from Yamaha Motor Italy to Become Technical Director at Benelli

07/19/2010 @ 3:32 pm, by Jensen Beeler6 COMMENTS

Benelli has announced that Claudio Consonni has taken-on the role of Technical Director at Benelli QJ. As a former manager of Yamaha Motor Italy, Consonni was repsonsible for the tuning fork brand’s production, research & development, quality after sales divisions over his 20 years at Yamaha…all things Benelli needs in spades right now as its Chinese owners look to turn-around the company.

Oberdan Bezzi Inks Benelli Due Flat-Tracker

03/08/2010 @ 10:56 am, by Jensen BeelerComments Off

Italian designer Oberdan Bezzi is at it again with hit imagination and design tools in hand. Taking the iconic Italian brand of Benelli, Bezzi has put together an imagined flat-track ready version of the fabled Benelli 2ue (Due?) motorcycle that he calls the Benelli 2 TechnoTracker.

2010 Benelli TnT R160 Up-Close at EICMA

12/01/2009 @ 7:32 am, by Jensen Beeler1 COMMENT

As promised, here are our impressions and up-close photos of the new Benelli TnT R160, which was launched at EICMA this year. As we noted earlier, the 2010 Benelli TnT R160 gets more power and more carbon fiber bodywork. And as expected, the bike from afar is stunning.

We make no secret about how much we lust over the TnT’s lines, and the R160 accentuates those not-so-secret desires even more so. However, up-close the bike has some peculiar, to put it kindly, or shoddy, to put it bluntly, finishes to its carbon pieces. Photos and more after the jump.

2010 Benelli TnT 899 Cafe Racer at EICMA

11/30/2009 @ 12:27 pm, by Jensen Beeler4 COMMENTS

At the EICMA motorcycle show in Milan, Benelli finally gave the public a glimpse at its new TnT 899 Cafe Racer, after teasing us with spy photos of the bike out testing. While this was our first opportunity to see the bike in person, it was also the first time that Benelli released the 2010 Benelli TnT 899 Cafe Racer’s technical specifications. With 120hp at the crank, the baby TnT packs some power, and it will need it if it wants to haul around the 454lbs (wet) motorcycle it’s attached to. Pictures and more after the jump.

Benelli 2ue 756 Shown Off at EICMA…Again

11/21/2009 @ 3:33 pm, by Jensen Beeler6 COMMENTS

Stopping by the Benelli display at EICMA, we got our first chance to check out the rarely talked about Benelli 2ue. We first spotted the finalized version of the 2ue earlier this year without its fairings on, but for Milan the bike was fully dressed. While seemingly similar to last-year’s concept, Benelli left 2ue completely out of its press information. What few details we have on the 2ue 756 are after the jump, along with more photos of the 2ue up-close.

2010 Benelli TnT R160: More Power, More Carbon

11/12/2009 @ 5:52 am, by Jensen Beeler2 COMMENTS

In addition to the 2010 Benelli TnT 899 Cafe Racer, Benelli also launched the 2010 Benellli TnT R160, it’s latest iteration of the 1130cc TnT platform. The new R160 is the pinnacle of Benelli’s naked motorcycle line, boasting not only the most power in the TnT class, but it’s also laden with tons of tasty carbon bits. More details and photos after the jump.

2010 Benelli TnT 899 Cafe Racer

11/12/2009 @ 5:51 am, by Jensen Beeler2 COMMENTS

Like a young kid that sneaks down to the family room on the night of Christmas Eve, spying on Santa Clause as he delivers his bounty of presents, we’ve gone and spoiled maybe the biggest announcement to come out of Benelli for 2010. After catching the 2010 Benelli TnT 899 Cafe Racer out in the wild testing, it comes as no surprise that the bike has now been officially made public at EICMA.

Spy Shot: Benelli 899 Cafe Racer Caught Testing?

10/26/2009 @ 9:13 am, by Jensen Beeler6 COMMENTS

Benelli-899-Cafe-Racer-spy-shot

The French Magazine MotoRevue has a certain << je ne sais pas>> when it comes to finding the Benelli brood out and about before they hit the official press launches. This time around it appears they’ve caught a TnT 899 Cafe Racer going through its paces. While the new Benelli fills a whole in the 899/1130 parity, we’re still not sure about the rumors of this “little” bike. More after the jump.

Benelli to Go Under?

06/04/2009 @ 12:33 am, by Jensen Beeler5 COMMENTS

2008-benelli-tornadotre1130e

While Ducati is recording all-time high sales figures, times are significantly tighter at Benelli, that other Italian motorcycle manufacturer. With many of its workers on part-time status (and with the Government paying part of their paycheck), production at the Benelli factory has been scaled back to around 1,000 motorcycles for 2009, down from the 20,000 the company had anticipated to make when it set it goals back in 2007.

This year, Chinese owner, Qiang Jiang, is taking a closer look at the Italian acquistion, with the possibility of folding the company not ruled out. This just a few months after Qiang Jiang pumped $26 million into the Italian brand.

Chinese Motorcycle Manufacturer Qianjiang Invests $26 Million into Benelli

03/18/2009 @ 11:46 am, by Jensen Beeler1 COMMENT

Chinese motorcycle manufacturer Qianjiang Motor, which in 2005 acquired the Pesaro Benelli, is now investing an additional $26 million into Benelli to help revitalize the Italian brand.  Talking at a press conference two days ago, Qianjang General Manager Haimei Yan stated that “[although] we have not yet turned a profit in the budget, we are here to stay, and believe in the company.”