Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Here Are Five Essential Mobile Apps for Motorcyclists

03/17/2014 @ 2:58 pm, by Jensen Beeler24 COMMENTS

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Chances are that if you are a regular Asphalt & Rubber reader, that means you are a pretty tech savvy person. So first of all, congratulations on your choice to get your motorcycle news and opinions in digital form, rather than waiting three months for the print guys to get their act together. Huzzah!

Of course, this also means that you have had to suffer through the endless onslaught of “Top 5″ lists that have inundated motorcycle “journalism” the past year or so. I’m pretty sure that in a few years, we will look back at the whole BuzzFeedification of news as the second worst idea to hit motorcycle journalism, right behind the idea of a content paywall — but I digress.

That being said, I did want to share with our A&R readers five apps that I use on my iPhone everyday, that maybe you haven’t stumbled upon. So in the interest of  better living through technology and all that jazz, I’ve created my own little Top 5 list — Yes, I’ve died a little bit on the inside because of this article.

Hopefully though there are couple apps on my list that you haven’t heard of, which will cause the overlap of your Venn diagram of “motorcycles” and “technology” to grow just a little bit more, and those make my personal ethical sacrifice worthwhile.

I realize in advance that this list leans towards iOS users. I’m hoping commenters will leave a few apps in the comments section that I might have missed (especially on other platforms), so we can spread the love around.

Ducati Helps You Wake Up with DesmoTime

12/23/2013 @ 1:34 pm, by Jensen Beeler13 COMMENTS

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If you are like me, you dread the moment when your alarm clock jolts you to life with its slumber-shattering tones – there is nothing I hate more than an early morning wake up, unless a Sunday Morning Ride is attached to it…and even then I will have some under-the-covers curses to say before I embrace the morning. Luckily, there’s an app for that.

Zero Motorcycle? There’s an App for That

02/19/2013 @ 12:59 pm, by Jensen Beeler4 COMMENTS

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Zero Motorcycles has announced the release of the company’s iPhone and Android mobile applications for the Zero’s range of electric motorcycles. A handy interface to change the basic performance settings on the motorcycle’s EV components, Zero’s mobile app connects via Bluetooth and allows a rider to adjust the bike’s top speed, torque, and regenerative braking.

The app also allows the rider to get more detailed information about the state of the motorcycle’s charge, operating temperatures, battery volts/amps, and ride statistics. Additionally, a rider can configure the application to show the money saved using electricity instead of gasoline, C02 spared from entering the atmosphere, etc.

With the mobile interface is available on all of Zero’s 2013 models, one of the more interesting features of the mobile application is that it also allows a Zero owner to send diagnostic information back to Zero HQ for analysis and troubleshooting, saving a trip (and presumably a fee) at the dealership. Chewy.

The Greatest Road on Your iPhone

03/29/2011 @ 5:08 pm, by Jensen Beeler4 COMMENTS

While we contemplate riding the 15 Top Motorcycling Roads according to the AMA membership, there’s an easier way to find great routes near where you live. For about a year now we’ve been following the progress on “The Greatest Road” iPhone application, the brainchild of Daniel Pifko, which recently got funding from SocialNav and will be taking on that name in the future.

The idea behind that app is a directory of the greatest motorcycle roads around the world, submitted by the riders themselves, complete with a social sharing element that lets motorcyclists comment on routes, post rides to social sites like Facebook, etc. Taking advantage of the iPhone’s built-in GPS locator, you can search for roads based on your location, or browse other locales to plan a trip. Basically it’s your Sunday Morning Ride in palm of your hand, and our happy merger of computer geekdom and motorcycling (woot!).

Bandit Goes Mobile – BikeBandit Creates iPhone App

02/24/2010 @ 9:25 am, by Jensen Beeler4 COMMENTS

Online parts and accessories supplier BikeBandit.com has unveiled its own iPhone application to help motorcyclists deck out themselves and their motorcycle in aftermarket goodness…all from the comfort of the palm of their hand. The app, which rev’s and vibrates when you open it, is complete with the exploded parts diagram that loyal BikeBandit shoppers have come to use and love.

If this post sounds like a thinly-veiled unsolicited advertisement for a fellow Penn State MBA (We are!..), you’d be right, but for the weekend wrencher who needs to remember how to put a clutch back together without hopping on a computer (and then order the bolt/nut/bracket they just lost) this is a well done, and possibly invaluable addition to your iPhone addiction.