Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Rossi Rides with an Aluminum Perimeter Frame at Valencia While Hayden Sits Out the Test with a Broken Wrist

11/09/2011 @ 3:12 pm, by Jensen Beeler1 COMMENT

With the 2011 MotoGP season concluding in Valencia this weekend, the 2012 MotoGP season got underway with its first testing session, also held at the Spanish track. A glimpse into the re-established 1,000cc era, perhaps the most anticipated unveiling was Ducati Corse’s aluminum perimeter-style frame, dubbed the GP0. Just one step in the long process of addressing the Ducati Desmosedici’s front-end feeling problem, Ducati Corse’s latest incarnation of a MotoGP chassis has been rumored for some time now.

With all eyes in the GP paddock looking to see if a the conventional frame design would be the silver bullet to Ducati’s woes, the testing sessions in Valencia have been interesting to say the least. With everyone playing Monday Morning Pit Boss over Ducati Corse’s issues, the past two days of tests have been important for Ducati Corse to understand the issues inherent in their design, as well as establishing what the teams does, and does not, know.

Valentino Rossi to Test New Aluminum Frame at Jerez

09/21/2011 @ 8:57 am, by Jensen Beeler15 COMMENTS

According to both GPone and MCN, Valentino Rossi and Ducati Corse will test a new aluminum frame at Jerez this week. Though the two MotoGP authorities differ on what sot of frame exactly will be used during the test (MCN says twin-spar, while GPone maintains an “open cradle” frame that leaves the motor still as a stressed object). Regardless of the style, the new chassis is reportedly made by FTR, and is another attempt by the Italian racing team to figure out how to solve the vague front-end feeling coming from the Ducati Desmosedici GP11/GP11.1/GP12.

Possibly similar to the chassis style used by Honda and Yamaha, this new frame design marks the fourth major chassis change this year for Ducati. Unable to compete against the top pack on the grid, Rossi has lately even struggled to keep up with his fellow Ducati riders come race day. While technically considered a test for the 2012 season and on the GP12 motorcycle, the results from the Jerez test (Ducati’s seventh test of an allowed eight) could easily find its way onto this season’s Desmosedici.

Ducati Desmosedici GP12 “EVO” Testing at Mugello

09/08/2011 @ 9:06 am, by Jensen Beeler25 COMMENTS

Testing at Mugello today and tomorrow, Ducati has very discretely (like that could actually happen) begun testing its Desmosedici GP12 “EVO” – a modified version of the GP12 that features an aluminum frame made by FTR. Replacing Ducati’s innovative carbon fiber “frameless” chassis, the twin-spar aluminum frame is an attempt by the Italian factory to bring more front-end feel to its riders (read David Emmett’s analysis of the Desmosedici’s troubles here). Testing today with Franco Battaini, we get these first photos of the Desmosedici GP12 “EVO” (or is it GP12.1?) testing at the Italian track.

Ducati Corse Running Parallel MotoGP Project with Aluminum Twin-Spar Chassis

08/18/2011 @ 3:07 pm, by Jensen Beeler21 COMMENTS

While Ducati might not be getting a two-wheel drive system in MotoGP anytime soon, the Italians are apparently in the process of running a parallel program to its MotoGP racing effort that explores the concept of Ducati Corse switching to an aluminum twin-spar frame. Uncovered by French journalist Thomas Baujard of the French magazine Moto Journal (yes, we really wanted to make sure you knew the French were involved with this), Ducati Corse has apparently enlisted the help of a third-party chassis manufacturing and engineering firm to construct a prototype aluminum chassis.

This news plays into the fact that Ducati has absolutely no experience in making an aluminum twin-spar frame, having dropped the steel trellis design for an all carbon fiber version back in 2009. Not wanting to start from zero, like Corse did with the carbon chassis in 2009, and with the “frameless” chassis in 2010, Ducati hopes that with aid from a third party, the Italian company can come up to speed on the twin-spar design, and begin to make improvements for the GP11/GP12 for Valentino Rossi and Nicky Hayden.