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Hello from from the Canary Islands, where we have the curious reality of being in both Europe and Africa at the exact same time (the islands are politically part of Spain, and thus the European Union, but sit on the African continental shelf).

A winter retreat for Europeans, the archipelago provides a temperate climate for the elderly, and year-round riding for motorcyclists. As such, we are here to shred some tires, and we will be doing that the press launch for the new Ducati Hypermotard 950.

Ducati has for us a two-part program: a street ride and a half-day of riding on the track, which should help us to evaluate both the base model Hypermotard 950, as well as the up-spec Hypermotard 950 SP.

A motorcycle that is near and dear to this author’s heart, as the two previous models ended up in my garage as personal bikes, bought with my hard-earned blogging dollars, we will be especially keen to see if Ducati has retained the unique character of this plus-sized supermoto, while also refining some of its gremlins.

Race officials for the Dakar Rally have just released their initial plans for the 2019 edition of the grueling off-road race, and next year Dakar competitors will compete in only one country: Peru.

The news is a bit of a shock, since in the past The Dakar has found hosts in multiple South American countries (Argentina, Bolivia, & Chile). But, South America’s hospitality has been on the wane, which leads us to our next bit of news…

There is a growing idea that the Dakar Rally could be headed back to Africa for the 2020 edition and onward. Boom goes the dynamite.

Episode 76 of the Two Enthusiasts Podcast is finally out, and in it we talk about Jensen’s recent trip to Africa. Well actually, it’s two trips to Africa.

First we talk about going to South Africa with Pirelli, riding on the new Pirelli Diablo Rosso Corsa II tire, which we got to test at the recently renovated Kyalami Grand Prix Circuit, outside of Johannesburg.

Next up we head to Morocco, where we rode on two new tires from Bridgestone – the Battlax A41 adventure-touring tire, and the Battlax T31 sport-touring tire – riding in the desert region of Ouarzazate.

Three tires to test means a bevy of bikes were ridden too, which also means plenty of rabbit holes for us to jump down. As such, this show is a tad on the long side. Set aside a couple hours in your day, and enjoy.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. 

We hope you will join the conversation, and leave us some audio comments at our new email address: twoenthusiasts@gmail.com.

Another day, another trip to Africa – the Asphalt & Rubber frequent flyer miles account is strong this year. As such, we are coming to you from South Africa, were we will be among the first to ride the new Pirelli Diablo Rosso Corsa II tire – the Italian company’s new high-performance street/track tire.

Replacing the original Diablo Rosso Corsa tire that debuted in 2010, the DRCII is a tire that is designed for modern high-performance motorcycles, many of which have advanced technologies like cornering ABS and IMU-powered traction control.

Pirelli says that the DRCII is the first multi-zone compound tire for the Italian brand, with two compounds and three zones on the front tire, and 3 compounds and five zones on the rear tire.

To take these tires for a spin (pardon the pun), Pirelli has two rides planned for us. For our street ride, we will be riding the roads near Kruger National Park (including the famous “Road 22”), which is the largest game reserve in Africa, and features perhaps the best riding in the country.

For the track portion, we will head to the Kyalami Grand Prix Circuit, which once was a stop on the World Superbike calendar. Recently renovated, riding this famous track should be a real treat, and a great place to showcase the Pirelli Diablo Rosso Corsa II tires.

So with that said, feel free to pick my brain about the new Pirelli tires, the bikes I’ll be riding (check posts on social media), and what it is like to visit South Africa, Kruger National Park, and the Kyalami Grand Prix Circuit.

As always, you can follow our thoughts on the tires via FacebookTwitter, and Instagram, and you can see what our colleagues are posting on social media by looking for the hashtags #PirelliNation, #PirelliMoto, #PirelliDiabloRossoCorsaII, & #RossoCorsa2.

Asphalt & Rubber is in New York right now, attending the unveiling of the 2018 Pirelli Calendar. It might seem strange that a tire manufacturer from Italy would become so famous for producing something as benign as a calendar, but the Pirelli Calendar is an institution in its own right.

A product of the fashion elite – mixing the world’s top models and celebrities with some of the most renowned photographers, at some of the most beautiful locations – the Pirelli Calendar is available only to a select few of Pirelli’s best customers, as well as the most famous of people.

For a long time, the Pirelli Calendar grew from the intersection of garage pin-up photography and high-fashion aesthetic and production, but in 2016 “The Cal” switched its tone to something more reflective of the time, and with a larger social message. Gone were the naked supermodels.

For the 2018 edition, the Pirelli Calendar continues this trend, and for the second time ever, it features an all-black cast of models, actors, celebrities, and social figures.

Relying on the talents of British photographer Tim Walker, the 2018 Pirelli Calendar retells the story of Alice in Wonderland by ?Lewis Carroll.

It features the following models: Adwoa Aboah, Sasha Lane, , Thando Hopa, Slick Woods, Zoe Bedeaux, Alpha Dia, King Owusu, Wilson Oryema, Adut Akech, and Duckie Thot as Alice – with celebrity appearances by Jaha DukurehWhoopi Goldberg, RuPaul, Djimon Hounsou, Puff DaddyNaomi CampbellLupita Nyong, and Lil Yachty

When you watch the Valencia GP this weekend, keep an eye out for a pair of strikingly red motorcycles on the track, piloted by Alvaro Bautista and Stefan Bradl.

This is because their Aprilia RS-GP race bikes will be sporting a special (RED) livery, supporting the charity that fights acquired immune deficiency syndrome – better known as AIDS.

A disease that once generated massive headlines in the United States in the 1980s, now for many in the western world, AIDS is no longer the specter it once was.

Modern antiviral treatments can reduce the presence of AIDS in affected patients to below detectable levels, thus making AIDS a chronic instead of terminal disease, and which allows patients to lead mostly full and normal lives.

However in other countries, AIDS is still very much a death sentence once it is contracted, with access to life-saving medication incredibly more difficult to acquire, and prevention efforts woefully inadequate.

Over 37 million people worldwide are currently infected with AIDS, with 2 million more contracting the disease with each passing year – many of them in Africa. (RED) aims to change that epidemic, and has contributed $360 million to the stop of AIDS, tuberculosis, and malaria in the region.

Hopefully with the help of Aprilia and the MotoGP Championship this weekend, even more support can be channeled to this worthy cause.

What you see here is an homage back to a day when men were men, and the Dakar Rally actually went to Dakar, the capital of Senegal and the western-most point of Africa.

Called the BMW Lac Rose Concept, this retooled BMW R nineT is named after Lac Rose (Lake Retba to some), which is just outside of Dakar – a picturesque locale, for a photogenic motorcycle.

BMW Motorrad styled the Lac Rose concept after the Dakar Rally bikes of the 1980s, which adds to the retro flare that the German brand has been channeling though its R nineT platform.

If you believe the rumors, the Lac Rose could very well go into production, as a 2017 model year machine, thus adding a trifecta of throwback machines to BMW’s R nineT lineup, with the R nineT roadster and scrambler models already strong sellers.

If you are a regular reader of Asphalt & Rubber, then you surely have seen our banners supporting Riders for Health, one of the great charities to come out of the motorcycle industry.

The non-profit organization, based out of the UK, provides healthcare services to remote locations in Africa, utilizing motorcycles to traverse the uncertain terrain.

Started by Andrea and Barry Coleman, along with Randy Mamola (yes, that Randy Mamola), Riders for Health even had HRH Princess Anne as its patron, with major support from the FIM and the MotoGP Championship as well.

If you attended a MotoGP round in the US or UK, then you may have seen the Riders for Health auctions, or participated in the Day of Stars or Day of Champions events.

Therefore, it is unfortunate for us to report that Riders for Health will be closing its UK offices, effectively ending the charity’s operations.

Thankfully, some of Riders’ operations in a number of African countries will continue on despite this closure, as their operations have already transferred to local actors, governments, or organizations.

Benelli motorcycles will finally be coming back to the American market, with SSR Motorsports taking on the importation and distribution duties for China’s Qinjiang Group – the owner of the Benelli motorcycle brand.

Benelli’s debut model in the USA seems set to be the Benelli TnT25, which looks suspiciously like the Benelli BN251 that we showed you back in November of last year.

If that’s the case, then it will be stark contrast to the Benelli we have been used to seeing in the US, namely an Italian brand that invokes all aspects of the Italian motorcycle heritage: utterly beautiful machines that are also notoriously unreliable.

I’m not complaining, but it’s been a busy week for Asphalt & Rubber’s Editor-in-Chief. Monday was spent getting back from the Indianapolis GP, where Dan and Tony once again proved how they are some of the most amazing photographers in the business, David as usually decrypted the paddock and wrote what should be considered the gold standard of daily summaries, and I…well, I tried to stay out of everyone’s way.

Finally back in California, Tuesday saw the hard drive in my laptop give up the ghost, and thus was spent knee-deep in nerdom with Scott — who knew that a #6 pentalobe screwdriver would be so difficult to find?! Wednesday was spent at the Honda CBR300R press launch, which for reasons beyond comprehension I drove to, instead of flying. Thursday meant swimming through the 800 or so emails that I neglected throughout the weeks’ activities, which just leaves me to say how is it Friday already?

Again I’m not complaining, but thank goodness it’s the end of the week. Anyhoo, I’m sure everyone has had their share of busy weeks, especially as summer is beginning to wind down. To help lighten the load, here’s a video of a giraffe that really loves himself some BMW motorcycles. If anyone asks, I’m saying a reader sent this to me…yeah…a reader…that’s what happened…

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.