Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

2016 MotoGP Rules Clarified: 7 Engines, 22 Liters, 157kg, & Performance Balancing

The Grand Prix Commission have filled in the last question marks over the 2016 MotoGP regulations. While the decision on the amount of fuel the bikes would be allowed to run had already been decided last year, the rules on a minimum weight, the number of engines to be used, and how and whether the concessions allowed to manufacturers without a win would be extended into 2016 and beyond. All of these questions were settled at Qatar. The GPC meeting, where Dorma, the FIM, the manufacturers and the teams meet to agree a set of rules, confirmed that all bikes in MotoGP next year will use 22 liters of fuel.

Yamaha YZF-R1M Has Sold Out in Europe

It’s tough cookies if you want to order a Yamaha YZF-R1M in the European Union right now, as what is shaping out to be the superbike of 2015 has sold out in every European country. This means only those riders who pre-ordered an R1M online, on Yamaha Europe’s registration system, will be able to get a 2015 model — perpetuating the saying from the translated French: “you snooze, you lose”. To rub salt into the wounds, all European customers of the R1M will get to join Colin Edwards and other Yamaha racing staff at an upcoming Yamaha Racing Experience events in July. Schwing!

The #1 BMW Motorcycle Fan? — That’s a Tall Order!

08/15/2014 @ 12:36 am, by Jensen Beeler5 COMMENTS

someecard-weekends

I’m not complaining, but it’s been a busy week for Asphalt & Rubber’s Editor-in-Chief. Monday was spent getting back from the Indianapolis GP, where Dan and Tony once again proved how they are some of the most amazing photographers in the business, David as usually decrypted the paddock and wrote what should be considered the gold standard of daily summaries, and I…well, I tried to stay out of everyone’s way.

Finally back in California, Tuesday saw the hard drive in my laptop give up the ghost, and thus was spent knee-deep in nerdom with Scott — who knew that a #6 pentalobe screwdriver would be so difficult to find?! Wednesday was spent at the Honda CBR300R press launch, which for reasons beyond comprehension I drove to, instead of flying. Thursday meant swimming through the 800 or so emails that I neglected throughout the weeks’ activities, which just leaves me to say how is it Friday already?

Again I’m not complaining, but thank goodness it’s the end of the week. Anyhoo, I’m sure everyone has had their share of busy weeks, especially as summer is beginning to wind down. To help lighten the load, here’s a video of a giraffe that really loves himself some BMW motorcycles. If anyone asks, I’m saying a reader sent this to me…yeah…a reader…that’s what happened…

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

The 2013 BMW R1200GS in 293 Hi-Res Photos

10/02/2012 @ 6:54 am, by Jensen Beeler7 COMMENTS

The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.

Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.

Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.

Video: A Different Kind of Race in Dakar

01/12/2012 @ 12:35 pm, by Jensen Beeler10 COMMENTS

With the Dakar Rally a little over halfway through its 32nd running, the historic race has yet to show a decisive winner between the Despres/Coma grudge match. Shifting from its African namesake in 2009 because of safety concerns, the rally now takes place in South America instead. Some fans of The Dakar lament this change, citing various reasons for their desire to see the race continue on African soil, but beyond sentimental reasons, I would wager this year’s venues of Argentina, Chile, and Peru provide just as stunning and challenging of a course as the old Paris to Dakar route ever did.

I have done my fair share of traveling through this job and my previous lives, but for some reason I have yet to step foot onto the African soil, which is something I hope to change this year. Thinking about the landscapes I grew up watching during the “original” Dakar, Africa seems every bit the National Geographic adventure I believe it to be, and of course the Boy Scout in me would cherish a night under the African savanna’s sky.

Continuing a vein we have been exploring this week though, the motorcycle culture in Africa is something entirely different to our Americanized perspective on motorcycling. Often the more reliable means of transportation between cities and villages, I have partially gotten to know motorcycles in Africa through my experience with the folks from Riders for Health, but the cultural element to this is something I have yet to truly understand. Maybe this music video for Parachute Youth gets us all a little bit closer to that understanding, and in the process brings us back to where we ourselves started on two wheels as well. Thanks for the tip Q$-Bling!

Dainese No Longer “Made in Italy” – Moves Remaining Italian Production to Tunisia

01/19/2010 @ 3:28 pm, by Jensen Beeler10 COMMENTS

Italian apparel manufacturer Dainese, (who also owns Mavet and AGV) is shutting down its Molvena, Italy plant, and moving the bulk of its production to Tunisia. The move is presumably to help lower costs to the Italian brand, as sales have slumpped during the industry-wide economic slowdown. It’s unclear whether Dainese will open a new factory in Tunisia, or add the capacity to one of its two factories already in the North African country.

Yamaha Opening Pakistani Manufacturing Plant to Serve Asian/African Markets

09/21/2009 @ 2:32 pm, by Jensen Beeler1 COMMENT

Investing in emerging markets, Yamaha Motors is set to invest $150 million in a new motorcycle manufacturing plant located in Pakistan. The plant, which is to be established in the National Industrial Park at Bin Qasim, Karachi, will serve as a central location for Yamaha’s move into Pakistan, India, and other emerging Asian and African markets.