One of the more interesting announcements to go unnoticed at the EICMA show in Milan, was that Vibram was looking to get into the motorcycle industry.
Known best for its five-toed “shoeless” shoes, the Italian company actually has a rich history, which includes being part of the first successful summit of K2 (arguably the most difficult mountain to climb in the world).
Now Vibram makes its business selling rubber soles to shoemakers, with the company’s brand gaining traction (pardon the pun) in the B2B realm with partners like CAT, Danner, The North Face, and many others.
Now looking for new markets to penetrate, it only makes sense to see Vibram coming to the motorcycle industry.