MV Agusta F3 Enters Production – Sales up 12% in 2011

02/05/2012 @ 11:18 pm, by Jensen Beeler11 COMMENTS

MV Agusta F3 Enters Production   Sales up 12% in 2011 mv agusta f3 production 635x431

Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

A&R is truly looking forward to the release of the MV Agusta F3, as it promises to be a potent machine with its symphony of 1,200 pieces. However, if there ever was a motorcycle whose failure to arrive to market on time wouldn’t surprise us, this would be the machine. We’ve already gone into detail about the troubles being banded about MV Agusta in business circles, and now it raises our eyebrow that in February of 2012 we still haven’t seen production progress on the base model F3 commence, the actual model that could define MV Agusta’s future.

2012 MV Agusta F3 Serie Oro:

Source: MV Agusta

Comment:

  1. Ricardo says:

    This will be a killer bike by sure…it seems to be excellent made and perfomance data is promising…let’s wait to ride it…

    http://www.facebook.com/groups/144806219688/

  2. Bruce says:

    Keep in mind that MV expanded into Canada in 2011 and delivered about 100 total units. Many of their Brutale models are still sitting in showrooms as Canadians aren’t big fans of a $20,000 naked bike.

  3. JasonB says:

    Saw it in person at the Minneapolis IMS this weekend. I realize it’s an early pre-production, but the fit and finish was embarrassing for a “premium” brand like MV.

  4. G.Irish says:

    @JasonB
    What in particular do you feel was not up-to-par on the bike?

  5. AC says:

    I sat on it at the DC show and it seemed plenty premium to me–comparable to a Ducati 848.

  6. JasonB says:

    One of the mirrors wouldn’t stay in place, a few of the panels had inconsistent seams. When I sat on the bike I could feel something sticking or grinding in the front forks, given there didn’t seem to be any damping what so ever it could be that they just had springs in the front. From six feet away it was easily the best looking bike at the show but close up I was disappointed.

  7. MikedD says:

    is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Xactly…what’s the big idea on doing it on such order ? Then again im no marketing consultant/Genious…(^_^)
    Personally, i think that’s backwards too.

  8. MikedD says:

    Not to sound like a Hater, but…i’ve seen the damn thing so many times now that’s it looks as xciting as watching paint dry on walls.
    Maybe as soon as i see one in the flesh i’ll eat my words…lol.
    I like the colors of the base model WAAAY BETTER.
    Red with Gold Wheels ? PIUUUCK….BLACK and GOLD much better.

  9. Westward says:

    I liked the blood red colour, it’s a nice change of pace.

  10. john says:

    anyone notice how few people there were, and how empty the place looks? that make me nervous as a purchaser;

  11. MikedD says:

    @John:

    LOL, nothing new there…after all, we are talking MV Agusta here…one very xclusive SMALL FRY.
    Usually if u buy one of these u already knew what u were getting into yorself…and i mean that in every and each possible way…lol.