Students Explore News Ducati Designs

09/03/2010 @ 10:12 am, by Jensen Beeler6 COMMENTS

Students Explore News Ducati Designs Buonpensiere Mazzon 1 635x476

Students at the Istituto Europeo di Design (IED) of Turin had the opportunity to finish their studies by undertaking a thesis in transportation design that was done in collaboration with Ducati Motor Holdings. 10 students submitted 10 designs to Ducati, for a motorcycle that would enter new market segments and reach a younger demographic.

Five concept were then chosen, and made into 1:4 concepts, with the top concept then being picked and made into a full-size concept. Anchored in production reality, students had to keep an eye on the Ducati parts bin, and stay within the realms of practicability for the company (done with varying degrees of success).

With some very strong concepts coming from the collaboration, it seems almost a shame that Ducati could only pick one winner, but TWINS by Simone Buonpensiere and Daniele Mazzon (shown as the title graphic) was ultimately chosen. Mouthwatering delicious, we sincerely hope Ducati puts this dream into reality.

Buonpensiere and Mazzon describe their TWINS concepts as the following:

Twins is a supermotard category bike capable of satisfying the requirements of a broad range of clientele. The project was developed with the aim of creating two motorbikes with different characteristics yet based on the same original layout. The first version, of which the full scale model has been created, was designed to satisfy a more glamourous audience thanks to the customisable saddle with a variety of different technical fabrics, colours and graphics; the second was instead designed to attract a more sporting and dynamic clientele seeking a more extreme and fun-to-ride bike.

Since the dirt segment is really the last frontier for Ducati, now that the Bologna brand is making a cruiser, we could really see the Italian company latching onto this bike’s design, and producing a more purpose-built dirt digging Hypermotard.

Source: IED

Comment:

  1. RGR says:

    Drool…

    Build the bikes pictured as #12 and 13, and #19 and I’m buying.

  2. Peter says:

    I’m just glad Ducati hasn’t forgotten about the importance of putting their brand on as many products as possible. Please, let’s have a Ducati edition iPhone/case. Just what I was looking for.

  3. RGR says:

    Ha! Sounds like ol’ Petie just wants to see his name in print and his personal vendetta publicized. What exactly does your comment have to do with a student competition for prototypical future motorcycle designs relative to Ducati branding non-motorcycle products with their logo? Which by the way, every manufacturer does. If you don’t agree with it, don’t buy whatever it is their brand name is on.

    Student competitions like this are very common and happen in all industries. It’s a way for the students to get noticed by hiring companies and a way for hiring companies to find the best and brightest…and maybe even get some product ideas along the way. At worst, it’s a design exercise the students are tasked with in order to pass their courses.

    Last I saw, Ducati still makes motorcycles and these are all motorcycle designs. I didn’t notice any iPhones in the bunch. Take your attitude somewhere else, preferably a Harley site so I don’t have to see it. LOL!

  4. Peter says:

    Clearly you’re blind.

    “Last I saw, Ducati still makes motorcycles and these are all motorcycle designs. I didn’t notice any iPhones in the bunch. Take your attitude somewhere else, preferably a Harley site so I don’t have to see it. LOL!”

    How about the first picture in the gallery. Did you even look at them?

    I don’t have a personal vendetta against Ducati.

    Troll harder.

  5. Peter says:

    @RGR:

    u mad?

  6. Will says:

    Look closer at the lower right corner of the first pic…iPhone is attached to bike and serving as a dash display…and possibly more. Pretty cool imo, blending the bike and phone together.