BMW Motorrad Posts Best Month Ever – BMW R1200GS Leads the Way with 27% of Company Sales

05/13/2013 @ 4:15 pm, by Jensen Beeler3 COMMENTS

BMW Motorrad Posts Best Month Ever   BMW R1200GS Leads the Way with 27% of Company Sales 2013 BMW R1200GS engine 635x476

Record months, quarters, and years are becoming an old hat for BMW Motorrad, and last month continues the trend for the German brand. Selling 14,587 motorcycles in April 2013, BMW Motorrad says that it saw an 11.5% sales increase over April 2012.

The primary contributor for that sales boost is the 2013 BMW R1200GS, which has been completely redesigned from its venerable predecessor, and now includes “strategic” liquid-cooling for the cylinder heads, and a bevy of other enhancements (A&R will be swinging a leg over one shortly).

Year-to-date, BMW Motorrad is up 5% over the same time period in 2012, having sold 39,319 motorcycles thus far. As we already know, the global market for big-displacement motorcycles has struggled, even post-recession.

While Germany remains the marque’s strongest region (no surprise there), BMW says that its ability to keep strong sales in the USA, Brazil, Latin America, Asia, and Russia accounts for the company’s sustained growth.

For nitty-gritty numbers, 10,883 unites of the 2012 BMW R1200GS were sold this year so far, accounting for 27.7% of BMW’s motorcycle sales. The 2013 BMW HP4 also had impressive sales, considering its price-point, with over 1,300 units sold so far this year.

Source: BMW Group

Comment:

  1. kevin says:

    BMW and Ducati both maintain strong sales numbers is no surprise in this economy. It’s the old customer base matters in motorcycle sales just as in other luxury items. The buyers of BMW and Ducati are both in that income category largely unaffected by economic woes of the middle and bottom.

    Having just swapped one high end motorcycle for a Honda NC 700 X and some $$ in my pocket the conversation at the #2 sales dealer for Goldwings in the U.S. regarding their sales went like this. “People’s credit is so trashed that the sales rarely make it past the credit phase, a problem we didn’t have a couple years ago” “If we’re number 2 in sales I can’t imagine what other dealers are doing” said the owner.

    Nothing new in this world we live in. If you saw the credit scores from some of the most affluent members of Atlanta and specifically in the 30327 zip code you’d wonder how they live like they do. It’s living in debt as the debt to income is well in the WHAT? range as keeping up with the Jones’ continues on.

  2. Norm G. says:

    re: “BMW and Ducati both maintain strong sales numbers is no surprise in this economy. It’s the old customer base matters in motorcycle sales just as in other luxury items. The buyers of BMW and Ducati are both in that income category largely unaffected by economic woes of the middle and bottom.”

    YAAAHHTZEEE…!!!

    re: “the conversation at the #2 sales dealer for Goldwings in the U.S. regarding their sales went like this. “People’s credit is so trashed that the sales rarely make it past the credit phase, a problem we didn’t have a couple years ago”

    DOUBLE YAAAHHTZEEE…!!!

  3. mark says:

    @ kevin
    I believe part of that the reason Ducati & BMW show growth (against other brands) is that their second hand sales prices are phenomenal. Arriving in L. A. I was so surprised to see the high price of these 2 brands on second hand bike.

    Craigs list is littered with cheaper Asian bikes
    – but they don’t seem to keep their luster nor, their price