Record months, quarters, and years are becoming an old hat for BMW Motorrad, and last month continues the trend for the German brand. Selling 14,587 motorcycles in April 2013, BMW Motorrad says that it saw an 11.5% sales increase over April 2012.
The primary contributor for that sales boost is the 2013 BMW R1200GS, which has been completely redesigned from its venerable predecessor, and now includes “strategic” liquid-cooling for the cylinder heads, and a bevy of other enhancements (A&R will be swinging a leg over one shortly).
Year-to-date, BMW Motorrad is up 5% over the same time period in 2012, having sold 39,319 motorcycles thus far. As we already know, the global market for big-displacement motorcycles has struggled, even post-recession.
While Germany remains the marque’s strongest region (no surprise there), BMW says that its ability to keep strong sales in the USA, Brazil, Latin America, Asia, and Russia accounts for the company’s sustained growth.
For nitty-gritty numbers, 10,883 unites of the 2012 BMW R1200GS were sold this year so far, accounting for 27.7% of BMW’s motorcycle sales. The 2013 BMW HP4 also had impressive sales, considering its price-point, with over 1,300 units sold so far this year.
Source: BMW Group