MV Agusta F3 800 Ago Now Officially Debuts

We already announced the bike last November, and brought you a bevy of hi-res images of the special edition machine. Although now that we think of it, MV Agusta never released anything on this Giacomo Agostini tribute motorcycle — better late than never, right? Back at the EICMA show launch, where the MV Agusta F3 800 Ago was first shown to the public (and Agostini himself), the Varese brand promised us two additional motorcycle launches in early 2014. MV Agsuta made good on half that promise with the Dragster 800 model, hopefully this Ago special edition isn’t the other half of that statement, and MV Agusta still has something waiting in the wings. That being said, the Tricolore & Gold paint scheme is gorgeous, and looks even better in person.

Isle of Man TT Gets TV Deal for Australia & USA

Want to watch the Isle of Man TT from the comfort of your non-British TV, but haven’t been able to in the past? A new TV from the Isle of Man’s Department of Economic Development will do just that. Inking a new TV contract with North One TV, the Isle of Man TT will be televised in the American, Australian, and of course British markets, making it easier than ever to watch the iconic road race. With a five-year contract with the Velocity Channel in the US, the American cable channel will show seven one-hour race shows. Each segment will air within 24hrs of each race, and be tailored for the American market.

Castiglioni Denies Fiat Buyout of MV Agusta Is in the Works

After reporting 22% growth in Q1 2014, Giovanni Castiglioni had some closing words about the rumors that Fiat could acquire MV Agusta — a popular rumor that has been swirling around in the press the last two months. Denying outright that MV Agusta had, or was in, talks with the Fiat-Chrysler group about an acquisition (some reports linked even MV Agusta to being bought by Fiat-owned Ferrari), Castiglioni said the Italian company solely was focused on building growth, and building motorcycles. “Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group,” said Giovanni Castiglioni, the President and CEO of MV Agusta.

A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

The Anatomy Behind BMW Motorrads Sales Dominion BMW K1300R 635x423

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011′s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

“This outstanding sales result shows that we are on the right track in terms of our product and market strategy,” touted General Director of BMW Motorrad Hendrik von Kuenheim in the most German way possible. “We have achieved yet another sales record within a persistently challenging market environment. At the same time we have been able to take on market leadership and strengthen our market position in over 15 countries. In business performance terms we anticipate an all-time high in fiscal 2011 for both turnover and revenue. I would like to take this opportunity to thank our customers worldwide most sincerely for the trust they have placed in BMW Motorrad.”

So where was BMW Motorrad’s market of choice? Why in Germania of course. The backbone of the soon-to-be-in-shambles eurozone, BMW Motorrad found the most sales traction in its home market, selling 20,0002 motorcycles in Germany alone. That number is nearly double the volume done in the United States (10,203 units), but what is more astounding is that nearly one in four “large displacement” motorcycles (500+cc) sold in Germany last year was from the Bavarian brand. In 2011 alone, BMW’s motorcycle sales in Germany went from accounting for 1.7% of motorcycles sold in the that market, to 24.9% (boom goes the dynamite). Certain to be partially due to the decline of other brands’ sales figures, that staggering change in percentage still carries with it a certain astonishing weight.

Further fueling BMW Motorrad’s sales in Europe, Italy stood as BMW’s second-best motorcycle market worldwide, though the boot-shaped country saw an overall decline in yearly sales (-4.5%). Posting 13,600 units (down from 14,234 in 2010), the Bavarians were still able to gain market share in Italy, as the Italian two-wheeled market continued its post-recession tailspin. Accounting for 19.9% of all bikes sold in Italy that were over 500cc, BMW Motorrad Italia grew from its previous position of having 18.4% of the relevant Italian market.

France rounded out BMW’s third top-spot in Europe, with 9,850 units and a 15% sales growth over 2010. Similarly, BMW Motorrad was up 7.4% in the United States, with the BMW S1000RR leading sales here domestically, a change from the usually show-stopping R1200GS, which continues to be the best selling 500cc+ bike worldwide. With no real surprises in the numbers from France and the US, what is interesting is to see the growth in developing countries.

Before you get your Southeast Asia flags waving, BMW Motorrad reports that it found its second-best growth by market in Brazil, not Asia. Up 55.2%, the Brazilian market accounted for only 5,442 units sold, but shows strong potential to grow further in the coming years, as the South American country’s economy continues to gain steam. To side-step tariffs, BMW builds the G650GS, F800R, and F800GS locally in Brazil, and presumably as more models get local assembly in Manaus, BMW’s sales trend will continue with those models. BMW reports that sales in Latin America, Eastern Europe, and Asia all grew positively across the board, but declined to mention at what rate or volume those markets faired in 2011.

As far as model go, the BMW R1200GS series still reigns supreme, accounting for 28,866 units in total worldwide (18,413 units for the R1200GS, 10,453 for the R1200GS Adventure). The GS dominance continues with the F800GS selling 9,829 units worldwide, and was followed closely by the BMW R1200RT (9,540 units) & BMW S1000RR (9,044 units). Meanwhile, the recently launched K1600GT/GTL accounted for 8,019 units, while the rest of the line-up broke down as follows; F800R (7,986 units), R1200R (7,310 units), and the F650GS (6,145 units). All very interesting indeed.

Source: BMW Group


  1. Austin Tiller says:

    I really enjoyed seeing these numbers.

  2. For me the amazing thing is how stunningly right BMW got the S1000RR right out of the box. When I heard they were doing an I-4 sportbike without all the usual BMW Rube Goldberg bits, I wondered how many iterations it would take before it could go head to head with the GSXR’s and ZX’s, etc. Triumph’s round and round before they hit with the Daytona 675 came to mind. That the S/RR was such a complete package right from jump street was a complete shock. Now, if they’d quit trying to channel HRC and go with Magneti Marelli for their race ECU’s, it would start winning in competition.

    The GS’s still flummox me: Why I’d want to go offroad with an 800 pound beast with the cylinder heads sticking out at ankle/calf height is still beyond me . . . . .

  3. The Anatomy Behind BMW Motorrad's Sales Dominion – #motorcycle

  4. The Anatomy Behind BMW Motorrad's Sales Dominion – #motorcycle

  5. Smitch says:

    Kudos to them for sharing this kind of info…I’m looking at YOU, every other moto manufacturer!

    But I’m guessing BMW wouldn’t be sharing this numbers if they weren’t so positive.

  6. Singletrack says:

    I’m amazed at how looonnng it’s taken BMW to cater more to the performance motorcycle crowd. For decades they’ve been oddly content building conservative touring motorcycles for ‘suspender wearing geezers’ ;) Or dorky urban commuters ;) ;)

    But conversely, for decades the Auto ‘M’ division has been building snarling 6′s, V-10′s and V-12′s in their class leading performance cars.

    It seems that BMW is quickly becoming a real force in more street motorcycle segments. Now who’s ready for a lightweight, high tech, 4 cyl. 800cc VFR killer? Perhaps the M3 of the motorrad class?

  7. kevin says:


    Strange isn’t it. And if you think about it most of BMW’s auto products are performance oriented. I know the /128328/528 aren’t the most potent but the 135i/335i/535i etc are performance machines (not to mention the M vehicles).

    Then, you look across the aisle at the bikes and nothing. I’m glad BMW has turned the corner. In the past, when they released a “performance” motorcycle they always hobbled it. I wonder what the discussion was like at BMW HQ when plans for the S1000RR we’re announced?

  8. Mike H says:

    Would anyone happen to know the advertising agency that handles BMW’s marketing in the US? Europe?

  9. I know the US advertising is handled by KBS&P, not sure on the global.

  10. MikeD says:

    I just wanted to say… Curse you BMW for not selling the K1300R on the U.S.A. and no more R1200S

    I always wanted to own one or the other.

  11. MikeD says:

    …even if it would take me forever to put the $$$ togheter.

  12. You know, Singletrack, that’s a great idea: Since Honda WON’T build an Interceptor (‘Hey, have you heard the one about all the new V4 Hondas looking like JetSkis??’), and since BMW HAS a protoype 700cc little brother to the S/RR already up and running . . . .

  13. para says:

    Its not that surprising, from corporate point of view. Sometimes branches of the same brand can have a remarkably strong live of their own and BMW Motorrad, at least in Germany have a very distinct identity from the car branch. Somewhat different example…compare Yamaha NA with say Yamaha Australia or Europe. The NA branch is an old mens club catering to the cruiser crowd, missing out on, in my opinion, quite some money in other areas (say, adventure segment with the Tenere).

    Ironically, ask long term car owners of the brand, and they will tell you, that BMW Automobile has watered down its focus on performance quite a bit in general to cater to a wider customer base, halo models non-withstanding. More understandable though, from a commercial point of view.

  14. WetMan says:

    The author of this piece has been watching too much CNN. We have been hearing for two years now that the Euro is collapsing and that the Eurozone is going down the drain. Meanwhile BMW is selling motorcycles in Europe like hotcakes and the Euro has stabilized at 1.30 to the dollar and is climbing back up again. Maybe it’s time to start playing another tune…

  15. mxs says:

    I doubt that CNN has anything to do with that. BTW CNN is busy reporting about speaker’s open marriage ….

    BMW bikes are not the least expensive and usually their price points are not for people who are not well off. So to me this just proves that the people who have the dough they prefer BMW, especially Germans considered. It doesn’t mean that Europe sold more motorcycles overall in spite of the fiscal they find themselves in nowadays. Also, don’t discount the much more pro-motorcycle culture in Europe versus here in NA …. they will always do better there than here. It will be so, even if Eur drops even more.

  16. WetMan says:

    Unfortunately there is not much of a pro-motorcycle culture in Europe. At least not in the EU. Here the EU bureaucrats make it more and more difficult to even get onto a bike. From 2013 onwards you will need to pass three separate driving tests to be allowed on a R1000SS (one at 18 for 11 kW, one at 21 for 35 kW and one at 24 for 35+). Or wait until you are 24 and then you may, by the grace of the EU, try to pass a single test. Off course you can start driving a SUV monster or a Porsche at 17… In France they now force you to near neon (even on your helmet) and the EU is about to force its member states to put a costly yearly maintenance check for bikes into law. Even though less than 1% of accidents is due to the state of maintenance of the bike… And they will make it illegal to change the exhaust because the few bikes on the road are a enormous hazard to the public’s hearing (aids).
    The reason for the succes of the R1000SS is simple: it is currently about as expensive as the Japanese superbikes (yes really!) but much more powerful and outperforms them in every test. And it’s a BMW…