Aprilia has the dubious distinction of having some of the most compelling motorcycles in its product lineup, which are mated to some of the worst market communications in the industry, but the Italian manufacturer certainly seems to be trying this year. Getting ready to launch the Aprilia Tuono V4 APRC in the US later this month, Aprilia is trying to expose more riders to the Italian brand and its racing heritage.
While we were less-than-impressed with the company’s more recent strategy of hiring motorcycle blogs to create online commercials for the brand, this latest media effort seems more genuine and original. Find after the jump an ever-so-trendy infographic on Aprilia’s racing heritage, APRC electronics system, and V4 engine, and RSV & Tuono motorcycles. Click on it for an even bigger version, it’s actually pretty interesting.
Source: Aprilia USA