Motorcycles are a good time out. If you are reading Asphalt & Rubber, then you already know this simple truth. So with such a basic offering, why do we struggle to bring more people into this sport?
How are we encouraging this sport and this industry to the other 50% of the American population, especially when we don’t have a robust female community that uses two-wheels for their urban commute?
Well recently one such answer to that question came in the form of the girls-only Girl’z MotoCamp put on by our friend Shelina Moreda.
An FIM and AMA Pro Racing rider, Moreda is no stranger to racing in a man’s world, and she is well aware of the limited number of entry points for ladies into motorcycling — you may have seen that she recently penned a story on A&R about teaching at the FIM girls camp in Spain, just a few months ago.
Sure, lady riders can sign-up for any number of the available track days, riding courses, and racing schools that are already heavily utilized and dominated by male riders.
However, consider for a minute that the Girl’z MotoCamp is one part of a two-pronged approach that sees both integrated and separate offerings for women as being essential to growing the number of women who enjoy motorcycles.
Open only to the ladies (of all ages), and instructed only by female riders, the idea is to create a welcoming environment for women who want to ride, and learn to ride better.
The potential for the industry is huge, potentially doubling motorcycling’s consumer base; but for now, we’ll just say it looks like a good time out on two-wheels, and isn’t that what being on a motorcycle is all about?
For those riders sporting a pari of X chromosomes, your next opportunity to ride with Moreda and her girls is April 25th-27th. And hopefully, Moreda’s efforts will spur other girls-only camps throughout the US that will encourage women to swing a leg over a motorcycle and give the boys a run for their money.
Source: She’z Racing