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Official: Monster to Sponsor Yamaha Factory MotoGP Team

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Monster Energy has agreed to a two-year partnership deal with Yamaha Factory Racing, which will see the Monster brand act as sponsor to Yamaha’s MotoGP team. The announcement had been widely anticipated, and reported on here prior to Christmas, and extends Monster’s participation in MotoGP, where they go head-to-head with the other energy drink giant, Red Bull.

Though the deal between Yamaha and Monster will provide a useful influx of cash for the Japanese factory team (Spanish website Motocuatro.com put the total sponsorship deal at 4 million euros) Monster will not become title sponsor. Instead, the Monster logos will receive the same kind of prominence as Japanese oil sponsor ENEOS, appearing on the fairings of both bikes, as well as on the leathers of both Jorge Lorenzo and Valentino Rossi.

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Video: Yamaha Welcomes Back Valentino Rossi

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There is no real mystery to why Yamaha signed Valentino Rossi. His seven MotoGP titles are a sign of his undisputed talent, and despite two years in the wilderness at Ducati, he is expected to be competitive from the start of the 2013 MotoGP season.

But with the reigning MotoGP world champion Jorge Lorenzo already signed, there was more to Yamaha’s decision than the need for a competitive rider. Marketing also played a massive role in the decision to sign the Italian, with reports that the decision came mainly after pressure from the marketing department, and in face of resistance from the people inside Yamaha’s racing department.

Whatever the truth of the matter, Yamaha will be sure to maximize their return on investment in Valentino Rossi. Rossi’s massive popularity in key markets such as Indonesia, Thailand and India mean that he could be a significant factor in expanding market share and sales in those regions, as well as consolidating Yamaha’s position in contracting sports bike markets such as Europe and the US.

Today, Yamaha took advantage of the first opportunity to use the selling power of Valentino Rossi to their advantage. The factory posted a video on Youtube welcoming Rossi back to the fold. The video runs through the highlights of Rossi’s career, ending with photo highlights of his return to Yamaha at the Valencia test in November 2012. It will be a fascinating time for both Yamaha and Valentino Rossi.

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Ben Spies Talks About Leaving Yamaha

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Today, Cycle World posted a great story by none other than MotoGP’s Ben Spies. Now out of his contractual obligations with Yamaha Racing, Spies can finally speak candidly about his 2012 season, and what was occurring behind close doors within the Yamaha factory team, as well as his contract negotiations within the MotoGP and World Superbike paddocks.

Some of the story we already know, like how a high-ranking Yamaha official told Ben Spies to give 100% or not show up, after the American was sidelined with food poisoning at Mugello. Spies also sheds light on the rumors about his switch back to WSBK, namely with the BMW Motorrad team. Discussing his interactions with HRC and Gresini Racing, Spies also sheds insight about how he ultimately landed in the Ducati Corse camp. Head over to Cycle World, the article is well-worth a read.

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Who is the Best Mechanic for Your Yamaha?

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For the past five years, Yamaha has held a competition among the 30,000 or so graduates of its Yamaha Technical Academy (YTA). Hosting regional competitions first, 28 of the top mechanics from 20 nations come to Yamaha Motor’s headquarters in Iwata, Japan for a final competition to see who is the best Yamaha mechanic in the world.

With two classes to compete in (sport & commuter/business), the first part of the competition consists of a written exam, which includes questions that extend beyond just mechanical theory, and into current industry and customer trends.

Getting their hands dirty as well, mechanics have to perform typical maintenance tasks, as well as troubleshoot a broken motorcycle, which culminates with the competitor handing the bike over to a judge and explaining the work done as they would to a customer who is receiving back their worked-0n machine.

Putting together a short video on the 2012 Yamaha World Technician Grand Prix, we get a glimpse of this program from Yamaha, as well as the story behind Le Truong Qui Tu of Vietnam, who won the Commuter/Business Model Class (Thorsten Brand of Germany won the Sport Model Class).

Wondering how our local boys rated? Mark William Sagers (South Valley Motorsports in Draper, Utah) finished 2nd in the Sport class, while Eric John Romanowicz (Mondus Motorsports in Hudson, Wisconsin) tied for third with France’s Damien Vincent.

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Monster To Sponsor Yamaha’s Factory MotoGP Team?

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It is looking increasingly likely that energy drink company Monster is to take on a role as co-sponsor of Yamaha’s MotoGP team. Spanish website Motocuatro is reporting that Yamaha has bought Jorge Lorenzo out of his personal sponsorship by rival energy drink maker Rockstar and that both Lorenzo and Valentino Rossi are to carry Monster sponsorship on their leathers and on the fairings of their Yamaha M1s for 2013 and 2014.

According to Motocuatro, the story started earlier this year, after Lorenzo renewed his contract with Rockstar, and Valentino Rossi announced he would be signing with Yamaha. Both Rockstar and Monster had been in talks with Yamaha to step up their sponsorship of their riders – both men have personal contracts with their respective energy drink brands – to increase exposure for the brand.

At first, Motocuatro reports, Monster showed an interest in moving up as co-sponsor on Rossi’s bike, gaining the same level of sticker coverage as ENEOS, the Japanese oil brand which also adorns the Yamaha’s fairings.

In response, Rockstar started negotiations with Yamaha to match Monster’s offer, meaning that both Lorenzo and Rossi would have equal levels of energy drink sponsorship on their bikes. Lorenzo would have Rockstar stickers, while Rossi would have Monster badges.

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The Most Interesting Slide from Yamaha’s Three-Year Plan

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Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

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MotoGP: Two Rounds in Malaysia?

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According to MCN, Yamaha Racing’s Lin Jarvis is keen for more rounds in the Asian market — he is so keen in fact, that Jarvis has even suggested that s second round be held in Malaysia. With southeast asia proving to be an important market for the big motorcycle OEMs, the idea of doubling up on Malaysia for the MotoGP calendar is certainly not the worst idea ever proposed to Dorna’s Carmelo Ezpeleta.

For Yamaha Racing in particular, a second round in the southeast asian territory would dovetail nicely with the team’s already extensive connection to the region’s markets. While everyone in the paddock would seem to be in agreement on MotoGP’s needs to get out of Europe and into other markets, Jarvis’s request to Ezpeleta is still a tall order, as it is a tough proposition for the MotoGP Championship to double-dip not only a small country, but also the same venue.

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MotoGP: First Shots of Rossi Back on the Yamaha YZR-M1

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Here’s one for the Rossi fans, the first photo of Valentino Rossi on-board the 1,000cc Yamaha YZR-M1 at the Valencia test (snagged by Monster Yamaha Tech 3 mechanic Steve Blackburn).

Apparently, the weather is being less than co-operative in Spain, with sprinkles of rain being reported, but that didn’t stop The Doctor from getting on-board “his” bike.

After the jump, there are 17 photos of Rossi’s maiden voyage back on the Yamaha YZR-M1 — all courtesy of photographer extraordinaire, Scott Jones.

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Friday Summary at Valencia: Of Dr. Marquez and Mr. Hyde, Bumpy Tracks, & Leasing Yamaha Engines

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If there is one rider in the entire MotoGP paddock who recalls the strange case of Dr. Jekyll and Mr. Hyde, it is Marc Marquez. Around the paddock, speaking to the press, at public appearances, the Spaniard is soft-spoken, polite, friendly. When he speaks, he speaks only in commonplaces, his media training having expunged any trace of opinion or controversy from his speech (in either English or Spanish). Put him on a bike, however, and the beast is unleashed. He is merciless, in his speed, in his ownership of the track, and in his disregard of anyone else on the track.

So it was unsurprising that the Spaniard should find himself in trouble once again. During the afternoon practice, Marquez slotted his bike underneath an unsuspecting Simone Corsi going into turn 10, sending the Italian tumbling through the gravel in the process.

The move was reminiscent of the incident at Motegi, where Marquez barged past Mika Kallio with similar disregard for the consequences, but unlike Motegi, this time Marquez received a penalty from Race Direction, for contravening section 1.21.2, a section Marquez by now must now almost by heart. That part of the Sporting Regulations which governs ‘riding in a responsible manner which does not cause danger to other competitors’. For his sins, Marquez is to start from the back of the grid on Sunday, regardless of where he qualifies.

The punishment has been coming for a while. Race Direction has been working this year on taking previous behavior into account, and that, above all, was the reason for Marquez to have his wrist slapped.

The list of incidents involving Marquez is long: starting with the collision with Thomas Luthi in the very first race at Qatar; the clash with Pol Espargaro at Barcelona, causing Espargaro to crash out; the collision with Kallio at Motegi; and now this incident with Corsi at Valencia. There were numerous other minor incidents in which Marquez featured, the Barcelona incident, for example, coming at the end of a race which had seen a fair smattering of other questionable moves.

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Thursday Summary at Valencia: Of Anticipation, Determination, Preparation, & New Rules for 2014

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The atmosphere in the paddock at Valencia is an odd mixture of fatigue, excitement and anticipation. Fatigue, because it is the end of a long season, and the teams and riders are barely recovered from the three back-to-back flyaway rounds; excitement, because this is the last race of the year, and the last chance to shine, and for some, the last chance to impress a team sufficiently to secure a ride next year; and anticipation, because with so many riders switching brands and classes, they are already thinking about the test to come on Tuesday.

Or in Casey Stoner’s case, thinking about a future outside of MotoGP. As his departure from the championship grows near, it is clear that he has had more than enough of the series. Asked if he was worried about the politics in V8 Supercars, where he is headed in the near future, he said he wasn’t, because he understood that V8 Supercars is a different kind of championship.

MotoGP, though, was supposed to be a professional championship, and in his opinion, it was ‘a joke’. Four races in Spain, another just over the border in Portugal, this was not a truly world championship, Stoner said. Instead, MotoGP is too much of a European championship, and it needed to rediscover its roots.

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