The Three Big Trends That We Saw at EICMA

The 2017 EICMA show has come and gone, and with it our glimpse at the new motorcycles that will arrive for the next model year, and beyond. EICMA week has always been my Super Bowl, as it culminates the year’s work, and also sets the tone for the upcoming riding season. Beyond just my limited world though, EICMA sets the trends and the expectations of the motorcycle industry. There is no trade show in our two-wheeled microcosm that has a larger influence than EICMA. So, while all the new models that we just saw are the week’s big headlines, it is really the trends and movements that will dictate the future of the motorcycle industry. For this round of the EICMA show, three major trends presented themselves in Milan, along with a few more notable occurrences.

ARCH Motorcycle’s Next Bike Won’t Be a Cruiser

ARCH Motorcycle is in Italy right now, and they just took the wraps off three bikes, one of which isn’t so much a cruiser, as it is a naked roadster model. Built using carbon fiber MonoCell chassis technology, a building technique usually reserved for ultra high-end sport cars and Formula 1 racing chassis, the ARCH Method143 features a potent 143ci (2,343) v-twin engine. Though, instead of the performance cruiser layout the company is better known for, the ARCH Method143 will have mid-body rearsets for the feet, and clip-on handlebars for the hands, making for a very sporty riding position. Backing up that notion is the use of Öhlins suspension, which includes a proprietary Öhlins FGRT series front fork with carbon fiber airfoil covers.

No One Seemed to Notice that the MV Agusta Dragster 800 RR Is New for the 2018 Model Year

We had to search high and low for information about the 2018 MV Agusta Dragster 800 RR – it doesn’t help that MV Agusta’s press site is offline right now – but it seems just about every news publication missed the fact that this attractive roadster got some serious changes for the 2018 model year. These unnoticed changes certainly are partially due to the fact that MV Agusta went without a press introduction at this year’s EICMA show, but it is also due to the company’s never-ending line of “bold new graphics” changes, one-off customs, and special livery designs, which only muddy the waters for when actual changes occur.

Kawasaki Ninja Z900RS Cafe Brings Modern to Retro

Kawasaki made an impression at this year’s Tokyo Motor Show, debuting the new Z900RS standard. The premise was simple there: take the potent Kawasaki Z900 street bike, and dress it in retro clothing. The effect was something that looked incredibly like the Kawasaki Zephyr of old, but with modern brakes, suspension, traction control, and even a slipper-assist clutch. Now we see that Team Green plans on already expanding the line, debuting today the 2018 Kawasaki Ninja Z900RS Cafe. Basically the Z900RS with a bikini fairing, this modern café racer should be a perfect fit for those riders that want an older looking motorcycle that doesn’t run like an older looking motorcycle. Mostly a visual exercise, the basic stats of the Z900RS Cafe don’t stray too far from the donor bike from whence it came.

Kawasaki Ninja ZX-10R SE Debuts with Track Goodies

For the 2018 model year, Kawasaki continues to develop its superbike package. As such, the 2018 Kawasaki Ninja ZX-10R SE brings some special new features, to earn those extra letters after its name. The big addition is the new Showa electronic suspension, which is the only semi-active suspension system on motorcycles that includes built-in stroke sensors. These stroke sensors are able to measure the movement of the fork and shock internals, allowing Showa’s suspension to measure and change its damping settings on the fly, as you ride. The Kawasaki Ninja ZX-10R SE also gets the forged aluminum wheels found on Kawasaki’s homologation-spec superbike, the Ninja ZX-10RR, which should help the Ninja ZX-10R SE feel more nimble on the race track, despite its 459 lbs wet weight.

So Many Photos of the New KTM 790 Duke to Drool Over

We are rapidly coming to the conclusion that the new KTM 790 Duke is the bike of this year’s EICMA show. Making a potent 105hp from its 799cc parallel-twin engine, packed into a 418 lbs (wet)steel trellis body, the 2018 KTM 790 Duke brings a host of features to the middleweight sport bike category. In typical KTM fashion, the 790 Duke left no angle behind in its high school honors geometry course, and the LED headlight builds upon the common design features that KTM has been putting together on its street-going machines. Not quite the vision that was the KTM 790 Duke prototype, the production model still evokes the same emotions, and is handsome in its own right – allaying our fears when seeing spy shots of the machine.

Mega Gallery: Husqvarna Vitpilen 701

We have had to wait two years to see it come into production, but the Husqvarna Vitpilen 701 will finally be available to motorcyclists in March 2018. As an added bonus, the street-going machine stays true to its concept design, which wowed the crowd at last year’s EICMA show. This year in Milan, the Husqvarna Vitpilen 701 is all the talk of EICMA, and while “Best in Show” at EICMA almost exclusively goes to an Italian marque, the real winners are surely coming from Austria, as both the Husqvarna Vitpilen 701 and KTM 790 Duke look like winners. A duality from Mattighofen, KTM and Husqvarna approach motorcycles from two opposite spectrums. KTM lives in the extreme, with an edgy focus on its “Ready to Race” mentality. Conversely, Husqvarna is subtle and sophisticated…maybe even understated.

Aprilia RSV4 Comes with Winglets for 2018, Yup…Winglets

The Aprilia Factory Works program has always been an impressive part of the Noale company’s lineup, and it offers the 250hp Aprilia RSV4 R FW-GP to any mere mortal who can afford such a thing. For those of us who have to work for a living, perhaps the Superstock version of the Aprilia RSV4 RF factory works bike is enough to suffice for our track and racing needs. It makes 215hp at the crank, is totally race legal, is hand-built by factory race technicians in Italy, and oh…IT COMES WITH WINGLETS. Aprilia prefers the term “aerodynamic appendages” in its press release, but we all know what they are talking about. Developed by Aprilia Racing as part of the Aprilia RS-GP MotoGP bike program, now you too can benefit from GP-level aerodynamics.

Officially Official: KTM 790 Adventure R Prototype

We were the first outlet to bring you photos of the KTM 790 Adventure R prototype, but now this 799cc trail-shredding machine is out in the wild, and we can share with you more specs, details, and higher resolution photos. The first point is the obvious, the KTM 790 Adventure R will not be a 2018 model, but instead will debut for the 2019 model year. It shares a parallel-twin engine with the KTM 790 Duke, which also debuted today at the EICMA show in Milan. The 105hp engine is a fully stressed part of the steel-tube chassis, which means there should be excellent weight savings for the 790 Adventure R. A full electronics suite is expected as well, with the 790 Duke already showing itself to be fully stocked against the competition.

Moto Guzzi V85 – A New Platform, A New Enduro

A quirky bike in its own right, the Moto Guzzi Stelvio had a strange cult following behind its bulky adventure-touring frame. As such, it was missed when it disappeared from Moto Guzzi’s lineup. Well, now it’s back…sort of. The following is what’s being called the Moto Guzzi V85 concept. It’s a loud enduro model that picks up where the Stelvio left off, and it also boasts a new 850cc engine platform from the Italian brand, which with its 80hp, will sit between the V7/V9 family of bikes, and the big 1400 cruisers. Strangely, Moto Guzzi isn’t sharing too many details about the new V85 concept, though we know that it will have a fully digital dash, as well as LED daytime running lights.

Asphalt & Rubber is in New York right now, attending the unveiling of the 2018 Pirelli Calendar. It might seem strange that a tire manufacturer from Italy would become so famous for producing something as benign as a calendar, but the Pirelli Calendar is an institution in its own right.

A product of the fashion elite – mixing the world’s top models and celebrities with some of the most renowned photographers, at some of the most beautiful locations – the Pirelli Calendar is available only to a select few of Pirelli’s best customers, as well as the most famous of people.

For a long time, the Pirelli Calendar grew from the intersection of garage pin-up photography and high-fashion aesthetic and production, but in 2016 “The Cal” switched its tone to something more reflective of the time, and with a larger social message. Gone were the naked supermodels.

For the 2018 edition, the Pirelli Calendar continues this trend, and for the second time ever, it features an all-black cast of models, actors, celebrities, and social figures.

Relying on the talents of British photographer Tim Walker, the 2018 Pirelli Calendar retells the story of Alice in Wonderland by ‎Lewis Carroll.

It features the following models: Adwoa Aboah, Sasha Lane, , Thando Hopa, Slick Woods, Zoe Bedeaux, Alpha Dia, King Owusu, Wilson Oryema, Adut Akech, and Duckie Thot as Alice – with celebrity appearances by Jaha DukurehWhoopi Goldberg, RuPaul, Djimon Hounsou, Puff DaddyNaomi CampbellLupita Nyong, and Lil Yachty

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Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal.

Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women.

Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain. You can read about her time racing the Suzuka 4-Hours right here (Part 1, 2 & 3), where she and Melissa Paris were the first all-female team to complete in the Japanese endurance race.

Now as a global face for one of the most iconic cosmetic brands, Moreda’s reach will extend well beyond the race track, and into the mainstream media consciousness.

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History was made in the FIM World Supersport 300 class this weekend in Portugal, as Ana Carrasco became the first woman ever to win a World Championship (solo) race.

Her victory didn’t come easy though, as three riders had a hand on the winner’s trophy, as they came down the front straight away for the final time.

Expertly gauging the draft to the finish line, Ana Carrasco put herself in front of Alfonoso Coppola (+0.053) and Marc Garcia (+0.062), narrowly beating the two Yamaha YZF-R3 riders with her Kawasaki Ninja 300.

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Two Enthusiasts Podcast #59 – Leticia Cline

08/10/2017 @ 11:59 pm, by Jensen BeelerComments Off on Two Enthusiasts Podcast #59 – Leticia Cline

Episode 59 of the Two Enthusiasts Podcast is out, and it sees a special guest joining the crew, Ms. Leticia Cline (of the internetz). One of the biggest social media influencers in the motorcycle industry, we spent almost two hours talking to Leticia about a number of subjects.

The big bullet points of the discussion revolve around Leticia’s time in the AMA paddock (she used to date some guy named Ben Spies), the state of the motorcycle industry, marketing to women, and how brands are leveraging social media to reach new audiences, like millennials.

Not only does Leticia bring with her a bounty of insight and knowledge, but she is pretty fun to talk to as well. As such, we think you are really going to enjoy this episode.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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The Curious Case of Female Spectators in MotoGP

03/14/2017 @ 5:22 am, by Jensen Beeler27 COMMENTS

Last week during International Women's Day, my colleague Tammy Gorali - the first female commentator ever in the MotoGP paddock, I should point out - tweeted some timely statistics about female attendance at MotoGP races.

In short, here tweets showed that over the past four years, the number of female spectators has declined an astonishing 19%. That's no small drop, and the timeliness of that revelation should be noted.

On its face, this tweet showed that MotoGP was seemingly hemorrhaging female fans. But, the reality isn't as clearcut, and this is also where things get weird.

Intrigued by Gorali's info, I dug into the numbers a bit further to see what was behind this startling statistic. What I found was that if you pulled the scope back further by just one more year, then over the past five years female attendance at MotoGP races has actually increased by 33%.

If your brain is hurting right now, that's ok, but it is difficult to understand how the number of women attending MotoGP races declined by 19% over the past four years, but increased somehow also increased 33% over the last five?

Keep on reading, and I will try and shed some light on this curious case of female MotoGP attendance.

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At 23 years of age, it is strange not to see Elena Myers on the race track these days, as the talented MotoAmerica racer is undoubtedly in the prime of her life, racing-wise.

But, Myers hung up her leathers a little over a year ago, saying that she could not secure enough funding for the 2016 season – a common enough story in the American road racing paddock – but seemingly other issues were percolating below the surface of that statement.

Giving an extensive account to the Philadelphia magazine, Myers describes a narrative about how a sexual assault during a hotel massage changed not only her life, but also lead to her quitting the sport she loved.

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More and more women are riding motorcycles, according to the Motorcycle Industry Council’s (MIC) latest motorcycle ownership survey. The data from the survey shows that out of the 9.2 million motorcycle owners in the United States of America, 14% of them are women. Booyah!

This figure is a stark contrast to the 8% ownership rate for women that was found in 1998, though it shows that the motorcycle industry still has a great deal of ground to cover when it comes to appealing to both sexes equally.

Encouraging though is the fact that 30 million people in the USA swung a leg over a motorcycle, with over a quarter of those people being female (some presumably as passengers), which shows that the sport and industry is at least reaching out beyond the gender lines.

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Saturday Summary at Phillip Island: Lorenzo’s Tactics, Iannone’s Smarts, & Marquez’s Speed

10/17/2015 @ 10:32 pm, by David EmmettComments Off on Saturday Summary at Phillip Island: Lorenzo’s Tactics, Iannone’s Smarts, & Marquez’s Speed

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Will championships be decided tomorrow? The Moto3 title could well be settled after the race, a lot of bleary-eyed British fans clinging to their cappuccinos in a desperate attempt to stay awake. It won’t take much: Danny Kent just has to finish ahead of Enea Bastianini and higher than seventh to be sure.

The MotoGP title is still too close to be settled at Phillip Island, but tomorrow’s race could well turn out to be pivotal. If Valentino Rossi finishes ahead of Jorge Lorenzo, the Italian will have one hand on the MotoGP crown.

If Lorenzo finishes ahead of Rossi, and especially if he can put some bodies between himself and his Movistar Yamaha teammate, then the pendulum might finally start to swing back Lorenzo’s way.

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Laia Sanz Drops HRC for KTM in Enduro and Rallies

04/10/2015 @ 10:49 am, by Jensen Beeler3 COMMENTS

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A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship.

The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority.

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No, it’s not April Fools, but it does seem that motorsports in general is evolving into the 21st century. No sooner did A&R run an article about umbrella girls in the MotoGP Championship, then did the FIA World Endurance Championship (WEC) announce that it would do away with scantily clad girls at all its events, including at the historic 24 Hours of Le Mans.

It’s an interesting move by a major series in the four-wheeled world — the effects of which will undoubtedly be tracked by every major racing series around the world.

Will WEC see a drop in male attendance? An increase in female attendance? An influx of new advertisers? Younger viewers? These are all valid and interesting questions.

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