The United Kingdom has a new law, requiring companies with 250 or more employees to report to the authorities the earnings of its workers, by gender. The topic has been a sticking point in the British news cycle right now, with woman across the company showing median earnings that are 12% lower than men, which is a sizable gap in income equality. Where does the British motorcycle industry falls into place in all this? Well as Visordown initially reported, that is more difficult to say, as it appears that only Triumph Motorcycles meets the reporting criteria, amongst motorcycle manufacturers. Technically, it is two brands that meet reporting criteria for gender pay gap, as Triumph Motorcycles Limited and Triumph Designs Limited split their duties for the British marque.
Asphalt & Rubber is in New York right now, attending the unveiling of the 2018 Pirelli Calendar. It might seem strange that a tire manufacturer from Italy would become so famous for producing something as benign as a calendar, but the Pirelli Calendar is an institution in its own right.
A product of the fashion elite – mixing the world’s top models and celebrities with some of the most renowned photographers, at some of the most beautiful locations – the Pirelli Calendar is available only to a select few of Pirelli’s best customers, as well as the most famous of people.
For a long time, the Pirelli Calendar grew from the intersection of garage pin-up photography and high-fashion aesthetic and production, but in 2016 “The Cal” switched its tone to something more reflective of the time, and with a larger social message. Gone were the naked supermodels.
For the 2018 edition, the Pirelli Calendar continues this trend, and for the second time ever, it features an all-black cast of models, actors, celebrities, and social figures.
Relying on the talents of British photographer Tim Walker, the 2018 Pirelli Calendar retells the story of Alice in Wonderland by ?Lewis Carroll.
It features the following models: Adwoa Aboah, Sasha Lane, , Thando Hopa, Slick Woods, Zoe Bedeaux, Alpha Dia, King Owusu, Wilson Oryema, Adut Akech, and Duckie Thot as Alice – with celebrity appearances by Jaha Dukureh, Whoopi Goldberg, RuPaul, Djimon Hounsou, Puff Daddy, Naomi Campbell, Lupita Nyong, and Lil Yachty
Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.
History was made in the FIM World Supersport 300 class this weekend in Portugal, as Ana Carrasco became the first woman ever to win a World Championship (solo) race.
Her victory didn’t come easy though, as three riders had a hand on the winner’s trophy, as they came down the front straight away for the final time.
Expertly gauging the draft to the finish line, Ana Carrasco put herself in front of Alfonoso Coppola (+0.053) and Marc Garcia (+0.062), narrowly beating the two Yamaha YZF-R3 riders with her Kawasaki Ninja 300.
Episode 59 of the Two Enthusiasts Podcast is out, and it sees a special guest joining the crew, Ms. Leticia Cline (of the internetz). One of the biggest social media influencers in the motorcycle industry, we spent almost two hours talking to Leticia about a number of subjects.
The big bullet points of the discussion revolve around Leticia’s time in the AMA paddock (she used to date some guy named Ben Spies), the state of the motorcycle industry, marketing to women, and how brands are leveraging social media to reach new audiences, like millennials.
Not only does Leticia bring with her a bounty of insight and knowledge, but she is pretty fun to talk to as well. As such, we think you are really going to enjoy this episode.
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.
Last week during International Women’s Day, my colleague Tammy Gorali – the first female commentator ever in the MotoGP paddock, I should point out – tweeted some timely statistics about female attendance at MotoGP races.
In short, here tweets showed that over the past four years, the number of female spectators has declined an astonishing 19%. That’s no small drop, and the timeliness of that revelation should be noted.
On its face, this tweet showed that MotoGP was seemingly hemorrhaging female fans. But, the reality isn’t as clearcut, and this is also where things get weird.
Intrigued by Gorali’s info, I dug into the numbers a bit further to see what was behind this startling statistic. What I found was that if you pulled the scope back further by just one more year, then over the past five years female attendance at MotoGP races has actually increased by 33%.
If your brain is hurting right now, that’s ok, but it is difficult to understand how the number of women attending MotoGP races declined by 19% over the past four years, but increased somehow also increased 33% over the last five?
Keep on reading, and I will try and shed some light on this curious case of female MotoGP attendance.
Elena Myers hung up her leathers a little over a year ago, saying that she could not secure enough funding for the 2016 season – a common enough story in the American road racing paddock – but seemingly other issues were percolating below the surface of that statement. Giving an extensive account to the Philadelphia magazine, Myers describes a narrative about how a sexual assault during a hotel massage changed not only her life, but also lead to her quitting the sport she loved. The account is a disheartening one, and it goes beyond just allegations of an assault by a masseur, as it spills into the all-too-familiar reality of how the indifference and unwillingness of others come part and parcel with what is already a serious crime.
More and more women are riding motorcycles, according to the Motorcycle Industry Council’s (MIC) latest motorcycle ownership survey. The data from the survey shows that out of the 9.2 million motorcycle owners in the United States of America, 14% of them are women. This figure is a stark contrast to the 8% ownership rate for women that was found in 1998, though it shows that the motorcycle industry still has a great deal of ground to cover when it comes to appealing to both sexes equally. Encouraging though is the fact that 30 million people in the USA swung a leg over a motorcycle, with over a quarter of those people being female (some presumably as passengers), which shows that the sport and industry is at least reaching out beyond the gender lines.
Will championships be decided tomorrow? The Moto3 title could well be settled after the race, a lot of bleary-eyed British fans clinging to their cappuccinos in a desperate attempt to stay awake. It won’t take much: Danny Kent just has to finish ahead of Enea Bastianini and higher than seventh to be sure.
The MotoGP title is still too close to be settled at Phillip Island, but tomorrow’s race could well turn out to be pivotal. If Valentino Rossi finishes ahead of Jorge Lorenzo, the Italian will have one hand on the MotoGP crown.
If Lorenzo finishes ahead of Rossi, and especially if he can put some bodies between himself and his Movistar Yamaha teammate, then the pendulum might finally start to swing back Lorenzo’s way.
A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.
No, it’s not April Fools, but it does seem that motorsports in general is evolving into the 21st century. No sooner did A&R run an article about umbrella girls in the MotoGP Championship, then did the FIA World Endurance Championship (WEC) announce that it would do away with scantily clad girls at all its events, including at the historic 24 Hours of Le Mans.
It’s an interesting move by a major series in the four-wheeled world — the effects of which will undoubtedly be tracked by every major racing series around the world.
Will WEC see a drop in male attendance? An increase in female attendance? An influx of new advertisers? Younger viewers? These are all valid and interesting questions.