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synergy

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While it would seem that Mercedes-Benz and Ducati are exploring the limits of their marketing synergy (the two companies have announced a partnership that thus far sees AMG as “the official car partner” of Ducati Corse, and a Ducati Superbike 848 helping sell a C63 AMG Coupe in a TV commercial), and how two wheels can compliment four wheels, and vice versa, reliable sources close to Asphalt & Rubber have revealed that the partnership goes deeper than just a joint-marketing campaign, and is in fact a part of an elaborate purchasing agreement that sees Mercedes-Benz acquiring Ducati Motor Holdings should certain criteria be met.