You know when a company starts quoting sales figures “in the last nine months of the year…” that the numbers from the first three months that they are not mentioning have to be pretty bad. Such is the case with American Suzuki, though the company’s overall performance continues to flounder in the this economy. In Suzuki’s fiscal nine-month period (April 2011 to December 2011), sales to North American dealers were up 160%, as wholesale unit sales to dealers rose from 13,000 units (mostly ATVs) in 2010 to 34,000 units in 2011.
However despite shipping more models to dealers, Suzuki’s sales in North America were actually down 11.5%, as the Japanese company sold only 31,000 units in the nine-month period, compared to the 35,000 units it sold during the same fiscal period last year. Because of this dip in consumer sales, Suzuki has revised its sales predictions for the end of its fiscal year in North America from 50,000 units to 46,000 units. American Suzuki sold 51,000 units to consumers in 2010, meaning that for the 2011 fiscal year, Suzuki is expecting a 9.8% retail sales decline compared to last year.
A few years ago death was on the doorstop for Harley-Davidson. Posting yearly sales losses on a regular basis, when the recession hit the Milwaukee company, it sold off its holdings in MV Agusta, and shuttered the Buell Motorcycle brand in order to keep its core business unit intact.
In Q2 of 2011, Harley-Davidson posted its YTD of growth since 2006, and the Bar & Shield brand continued that trend throughout the rest of last year. Finishing Q4 2011 with sales up 10.9% worldwide (11.8% in the US) over Q4 2010, Harley-Davidson finished the year strong with sales up 5.9% worldwide when compared to 2010. Additionally, sales in the United States posted a similar 5.8% of growth for units sold.
The BMW Group has released its 2011 sales numbers, and the results for BMW Motorrad are very impressive indeed. Posting its best yearly sales figures ever in the brand’s nearly 90-year history, BMW Motorrad surpassed its previous high-water mark, set in 2007, of 102,467 units by selling 104,286 units in 2011 (Q1, Q2, & Q3).
Accordingly, sales for 2011 were up 6.4% over 2010, which saw the brand sell 98,047 units last year. Helping spur that sales growth was BMW Motorrad’s strong performance in December 2011, as the German motorcycle manufacturer delivered 4,232 units worldwide in the last month of the year alone, a 12.4% increase over sales in December 2010.