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First debuting a new website before the Qatar GP, it’s clear that Dorna has its social media team out in full-force for the 2015 MotoGP Championship season — the Spanish company finally taking a shine to the online world.

So with all the news coming out of the season-opener at Losail, it is unsurprising that my social feeds are full of posts regarding Rossi’s win, Ducati’s revival, and Dani Pedrosa’s shocking revelation — on top of all the usual fanfare that comes with MotoGP finally restarting.

One story caught my eye in particular though, less for its content, and more for its source. The caption to the story was your typical craftily picked social media headline, designed to illicit clicks and responses from readers. It read: “What would we do without our lovely ?#?MotoGP? girls?!”

It was by the Official MotoGP Facebook page, and it was not referring to the organization’s female racers. Le sigh.

One of the more intriguing match-ups of the 2015 MotoGP season is the battle between the two newcomers from the support classes. Maverick Viñales and Jack Miller are both close friends and fierce rivals, sharing a motorhome off the track, doing battle on it.

Viñales has come to MotoGP early, after just a single year in Moto2, where he was very competitive within a short space of time. Miller has made an even bigger jump, skipping Moto2 altogether and heading straight to MotoGP from Moto3. It is a huge leap for the Australian, switching from a narrow, 55hp, 80kg razor of a bike to a 158kg, 250hp monster.

So how have they adapted? Though the two are only a few days apart in age, comparing their progress is fraught with difficulty. Viñales, riding the Suzuki GSX-RR for Suzuki, is on a factory prototype inside a factory team.

Miller, on the other hand, is riding an Open class Honda RC213V-RS with the LCR team. Viñales has a large team surrounding him, with sufficient backing to act on his input.

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.

Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.

But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.

Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced.

That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan.

If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

At a time when made-in-Japan meant cheap and poorly manufactured imitation, Yamaha endeavoured to build motorcycles that could capture hearts as much as wallets by using a corporate philosophy they call Kando.

What is the difference between winning in Moto3 and finishing at the back? The glib answer is “about 50 seconds”, but there must be an explanation for that gap.

It is a question which many have pondered, and to which there are few easy answers. Clearly, there is a difference in equipment, level of ability, and the ability of the team to get the set up right. But is there anything we can identify directly?

The one factor which we might be able to see in the lap times is the effect of hard work. Motorcycle racing is (paradoxically) a physically demanding sport, and physical fitness is one factor which a rider has in their own hands. Training, and dedication to training, could be a factor which makes a difference.

It may not be the difference between first and last, but it could well be the difference between finishing in the points and finishing at the very tail end of the field.

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface.

First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari, regardless of how much dual-sport experience they actually have.

And more recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines, that have at least some credibility in continuing the trip beyond where the sidewalk ends.

All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

First, let us make some definitions. Adventure-Sport bikes are “middleweight” and “heavyweight” motorcycles, with longer off-road styled suspension. They have an on-road bias, with their 17″ front wheels, and they make sport bike horsepower from their lightweight engines.

Adventure-Sports usually have an abundance of rider aids, which are typically aimed at taming these bikes’ powerful and peaky engines for mixed road conditions.

It will be a new year soon, and for some of Asphalt & Rubber‘s more international readers, New Year’s Eve may have already given way to New Year’s Day (Happy New Year, if that’s already the case).

Going through my various feeds, it seems obligatory that we make some sort of Happy New Year proclamation, summarize the stories the site has covered, and share some insight on the inner-workings of our operation here at A&R. The Dude abides, but bear with me first.

It seems like we hardly talk anymore, you and I. Sure, every day I and the rest of the Asphalt & Rubber crew bring you stories to help fuel your motolust, but aside from the snarky messages I leave in the comments section, we haven’t really been getting enough “us time”, so to speak.

I want to change that, at least intermittently, on these doldrum Sundays, with a column that really has nothing to do with motorcycles…at least not directly.

This is something I’ve been wanting to do for a while now this year, but I just didn’t get around to starting because either I thought I was too busy, or I didn’t have a subject at-hand to explore, or I dunno…derringers.

Now as I begin planning what’s ahead for A&R in 2015, I see the same problem occurring: projects have long languished on my to-do list, and I keep saying “yeah, we should do that…” with no results in sight.

The issue is one of impulse, that moment of force that pulls you from the warm spot on the couch and back to the Bat Cave again. The issue is one of “saying yes”, ideally with reckless abandon.

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing?

Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation?

You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money.

Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

In a few hours time, we will know who will be the 2014 World Superbike champion. Tom Sykes leads Sylvain Guintoli by 12 points going into the final two races at Qatar. With 50 points up for grabs, the title race is still completely open, and in a series as close as World Superbikes has been this year, anything could happen.

What both Sykes and Guintoli need are help from their teammates. Guintoli most of all: if the Frenchman is to be champion, he will need someone, such as his Aprilia teammate Marco Melandri, to get in between him and the Kawasaki of Sykes.

Sykes, on the other hand, can wrap up the title by winning both races, or at least finishing ahead of Guintoli. If he can’t finish ahead of the Frenchman, then he will hope that his teammate Loris Baz can assist.

As loyal teammates, surely Melandri and Baz will be happy to help? That was only partially the case at the last round in Magny-Cours. In race one, Melandri theatrically waved Guintoli past and into the lead, making it patently obvious that victory was Melandri’s to dispense as he saw fit, and he was prepared to allow his teammate to win this time.

Further back, Baz did the same same for Sykes, though without making quite as much of a song and dance about it as Melandri did.

Race two was a different affair. Once again, Melandri led, and could grant victory to Guintoli if he wanted to. He chose not to, taking the win – despite his pit board making the feelings of his team very clear indeed, for the second race in a row – and taking 5 precious points from Guintoli.

If Melandri had obeyed team orders and moved over, then Guintoli would have trailed Sykes by 7 points instead of 12. That would put Guintoli’s destiny in his own hands: win both races, and it would not matter what Sykes did.

Now, Guintoli needs help, he needs someone between him and the Englishman. Will his teammate come to his rescue this time? Will the Aprilia WSBK team issue team orders again, commanding Melandri to serve the cause of Guintoli’s championship challenge? At the core of this is a much bigger question: Is motorcycle racing a team sport?

I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different.

This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. To give us proof of that assertion, they included in the emails links to a Facebook page for a new web forum for the H2, which is where the leak apparently occurred.

A quick check on our massive RSS feed (roughly 600 publications now) showed the viral story had only been picked up by one other publication, Motorcycle.com. MO ran the story with the headline “Inside Info About Kawasaki’s Radical H2 Sportbike?” — which had been written by the ever loveable “Motorcycle.com Staff” author, and qualified with the profession’s ubiquitous “?” phrasing.

Our friends at MO certainly do a bit of traffic (I say that with sincerity), though I normally wouldn’t use a single publication covering a story as an indication of that story going viral, but ok whatever…hyperbole is part of the game.

Like any good editor though, I dove into the story deeper. What I found has me supremely worried.