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Norton V4

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What is old is new again might as well be the theme for this week, after the Crighton CR700W reemerged and the Husqvarna Norden 901 finally debut, and that theme continues now with the relaunch of the Norton V4 superbike, which has changed names to the Norton V4SV.

With the company now in the hands of India’s TVS Motor Company, the British firm is starting to make good on some of its previous owner’s promises, and one of those is making the Norton V4 work properly and land into the hands of happy customers.

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank.

The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year.

It seems like we have been talking about the Norton V4 superbike for ages, with not much to go on beyond concept sketches and vague promises. Well, this unicorn of a machine seems closer to reality now, with Norton giving us another teaser that we can sink our teeth into.

Debuting in three weeks’ time, it seems that we will finally get to see this 1,200cc V4-powered machine. The British brand says it has already sold out of the Norton V4 SS model (~£40,000), while you can still get your hands on one of the 250 units of the Norton V4 RR, which will cost £28,000.

Details on the bikes are still very much in short supply, which makes it hard to believe Norton has found already 200 individuals who are willing to buy the sold out SS model, sight unseen. Stay tuned though, the Brits are supposed to give us the full monty on November 19th.

More news from Norton, as the British firm has begun track-testing its V4 road race bike, in preparation of the 2012 Isle of Man TT. Focusing on the bike’s handling, Norton has been working hand-in-hand with Öhlins and Dunlop developing the bike’s chassis. The trio has devised the highly sophisticated “165 mph no hands” test, which supposedly checks the stability of the bike, though we imagine Health & Safety would frown upon it.

With the bike’s Aprilia RSV4 motor putting out 195hp at the crank, and with the total race package weighing 419 lbs (195 kg) when it is sopping wet, the Spondon-framed Norton may not be exactly what fans of the famous marques were hoping for after seeing the very appealing Norton NRV 588, though it does seem to be a potent package.