Norton Gets £3 Million to Increase V4 Production

04/12/2017 @ 11:27 am, by Jensen Beeler5 COMMENTS

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank.

The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year.

“Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Norton has supposedly already sold out of its initial offering of its flashy superbike, which features a 1,200cc, 72°, V4 engine that makes 200hp. The bike includes a robust electronics package, which centers around a six-axis IMU that handles traction control, wheelie control, launch control, and cruise control.

The Norton V4 RR comes with a £28,000 price tag, while the more exclusive and higher-spec Norton V4 SS model will cost a princely £44,000 from your wallet.

Source: Derby Telegraph

  • madchilli

    Does this mean prices will come down?…………………Of course I’m joking!

  • Fivespeed 302

    £28,000 = $35,000. Still $5000 cheaper than Harley’s most expensive bagger.

  • Brett Lewis

    Leftover 2016 Commando for ~$18K, still out of my range but a lot closer to being affordable; https://www.cycletrader.com/dealers/Indian-Motorcycle-of-Orange-County-3010510/listing/2016-Norton-Commando-961-Sport-MK-II-118954842

  • BBQdog

    You get a pair of high quality sunglasses with the bike.

  • MM

    “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,”

    Sell bikes first, then worry about how to get them all built? That must be reassuring to anyone who’s put money down on one.