Some good news from Italy, as MV Agusta is reporting a sales boost so far this year for the Varese brand, with January and February up 100% over the same time period in 2012. “The new year has started well for us regardless of the negative global market trend,” said MV Agusta CEO Giovanni Castiglioni.
“We are very satisfied with our results to date. I’m convinced that they will tend to grow even further thanks to the arrival of the new RIVALE 800, for which we’ve already received many orders. We have good reason to look forward to 2013 with optimism.”
We are more than sure that the doubling in sales has something to do with the previously low volume numbers for the brand, and the nearly 50% increase in the number of models MV Agusta is now offering motorcyclists, three of which are “low price” models: the MV Agusta F3 675, MV Agusta Brutale 675, and MV Agusta Brutale 800.
It hasn’t even been two months since MV Agusta debuted it line-up of motorcycles for the 2013 model year, but the Italian company is already revising its European pricing ahead of the 2013 bikes’ debut in the coming spring. With most models getting a €200 to €300 boost in MSRP, the only MV’s unaffected by this strange price increase are the base model MV Agusta Brutale 1090 and base model MV Agusta F4.
The three-cylinder MV Agusta F3 and MV Agusta Brutale 675 machines get a €200 kick across the board, while the four-cylinder machines get the €300 price increase. No word as to why MV Agusta is increasing the price (though we can guess that the Varese brand is looking for some more euros on its bottom line).
The price change is an especially strange move after releasing its 2013 line so recently, and shows MV Agusta second-guessing itself on one of the company’s more important decisions. It is not clear at this time how this news will affect pricing in North America, if at all (we suggest contacting your dealer). A full breakdown of the price changes is after the jump.
We might question the wisdom of building a stroked-out 798cc version of the three-cylinder MV Agusta Brutale 675, but we cannot disagree with the fact that the machine is a sight to behold. Using the same engine that motivates the MV Agusta Rivale, power for the MV Agusta Brutale 800 comes in at 123hp, with 59.7 lbs•ft of torque at 8,600 rpm, which means the new Brutale 80 won’t be nearly as peaky with its horsepower as the Brutale 675.
Fitted with higher-spec suspension and components, along with the MVICS electronics package, MV Agusta hopes that the Brutale 800 will be the feature-rich alternative to the more affordable naked bike, which is the Brutale 675. However you want to make the distinction between the two models, it is another piece of rolling motorcycle art, better known as MV Agusta. We have 36 photos of it after the jump for you to…enjoy.
It made a lot of sense when MV Agusta debuted the four-cylinder side of its Brutale line, as the oddly positioned MV Agusta Brutale 920 was absent from the now exclusively 1,078cc range. Priced close to the MV Agusta Brutale 675, the Brutale 920 likely would have cannibalized sales from its three-cylinder successor.
For a moment there, it seemed MV Agusta was about to shy away from its previous strategy of over-saturating market segments with multiple varieties of similar bikes, but luckily today, balance has been restored in Italian motorcycle land, as the Varese brand has announced the MV Agusta Brutale 800.