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I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.

At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.

Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.

Three days of testing at Jerez is over, and the real star of the show is obvious for all to see: The Weather. Of the 18 hours of track time that the MotoGP riders had at their disposal, only about 4 were in consistent conditions, and that was in the pouring rain on Saturday.

An afternoon of dry track time – well, dryish, with groundwater seeping through the track from the hills at Jerez, which have been lashed by unusually heavy rain all winter long – on Sunday and a bright start to Monday morning left the riders hopeful, but it was not to be.

It took 15 minutes for the first rain to arrive. The track opened at 10am. At 10:15am, the rain started to fall, leaving most of the teams twiddling their thumbs in the garages and hoping for some dry track time.

Right or wrong ethically or legally, we doubt that the Circuit of the Americas is going to come out winning the PR battle that Kevin Schwantz is waging against the Texan race track right now, but we do know that Mazda Raceway at Laguna Seca just scored some easy points.

Welcoming the former GP Champion to the track today, Laguna Seca’s Gill Campbell also formally invited Schwantz to attend the upcoming Red Bull US GP that will be held at the Californian circuit later this summer.

After witnessing the World Superbike Championship relegated to the obscurity of the beIN Sports channel for live race coverage (it was good coverage though), American motorcycle race fans can rest easy, as Dorna has finally inked an American TV deal for MotoGP.

Signing a three-year deal with FOX Sports, the 2013 MotoGP Championship will again air on the SPEED Channel, which will then become the FOX Sports 1 channel later in August (the Indianapolis GP will air during the new channel’s premiere week).

The news is a relief for the fans who thought MotoGP would go without television coverage in the United States this year, though that was never really a possibility.

To its credit, it looks like FOX Sports will give more extensive coverage to MotoGP, with the US qualifying rounds and pre-race coverage being broadcasted on TV. Free Practice and on-board footage will be available as well, although they will be sequestered to SPEED.com and SPEED2.

Valentino Rossi being fastest in a dry MotoGP session brought joy to the hearts of his millions of fans, but also relief to the writers of motorcycle racing headlines. For the past two years, with the exception of a damp and freezing session at Silverstone, the media – especially in Italy – have spent many hours puzzling over how to shoehorn Rossi’s name into a news item without it appearing overly clumsy. With little success: “Pedrosa grabs pole, Rossi to start from ninth” sounds, well, as awkward as it does dispiriting.

On Sunday, there was no need for tricky sentence construction. Valentino Rossi grabbed the headlines the way he would want to, on merit. Under a warm sun, and a dry track – well, relatively, but more of that later – Rossi just flat out beat his teammate, and the factory Hondas, and all the other 24 MotoGP machines that took to the track for the second day of the test at Jerez.

Beating his teammate, even if it was by just fifteen thousandths of a second, was crucial. That hadn’t happened in any of the previous tests, and the gap between himself and Jorge Lorenzo stayed pretty constant: at least three tenths of a second.

Every year we find ourselves covering the launch of LCR Honda’s team livery and subsequent photo shoot. Maybe it is because we love Lucio Cecchinello’s approach to localized sponsorship for his MotoGP team, but more likely it is the attention to detail and artisan approach the Italian brings to his satellite Honda squad.

This isn’t just a motorcycle team, it is a family…a family of very passionate motorcyclists, and it shows. For 2013, Stefan Bradl is back, and will be campaigning the season with a factory-spec Honda RC213V race bike. More photos after the jump.

It rained today in Jerez. Boy did it rain. The heavens were open for much of the day, with the intensity of the rain varying between a light drizzle and an absolute deluge, sending people scurrying for cover when the skies darkened too much.

A few brave souls ventured out to put in laps, but they did not last very long in the conditions. Until around 3pm, that is, when the rain let up, at least for an hour or so, and everyone took to the track. For two hours, testing was at full tilt, before the rain returned to chase most of the MotoGP men back into the pits.

Though having that much rain is hardly what the riders ordered, it still has its advantages. “It’s good to be able to test on a fully wet track,” Wilco Zeelenberg said after testing. “Normally, it’s that half-wet, half-dry stuff, which is hopeless.” Real work could be done on a wet set up, and lessons learned for 2013.

At the presentation of Yamaha’s 2013 MotoGP campaign, where the bike which Jorge Lorenzo and Valentino Rossi will ride in the coming season was unveiled, it was clear that there was one thing missing from the bike: this season, as for the last two years, Yamaha’s MotoGP team will not have a title sponsor, but will campaign in corporate colors once again.

Though the news hardly came as a surprise – the colors being used throughout the winter testing period suggested that Yamaha would be racing without a title sponsor – we were interested to find out whether the current situation is sustainable.

To that end, we cornered Yamaha Racing’s Managing Director Lin Jarvis, and put a few questions to him. Firstly, we asked, could Yamaha’s MotoGP team manage without a title sponsor, or was the expanded support from non-title sponsors sufficient? The answer to those questions was “yes and yes” Jarvis quipped.

I just arrived back in California, after spending the last few days in Austin, Texas — taking part in the Ducati 1199 Panigale R international press launch at the new Circuit of the Americas race course.

As I put the finishing touches on my reports about Ducati’s new homologation-special, as well as the newest MotoGP circuit in the United States, I thought I would share a view not too many track day enthusiasts will get a lap to see: a lap around the Circuit of the Americas.

Unless you are one of the few lucky riders who will attend the very limited number of events COTA has to honor this year, riding on this purpose-built GP circuit is going to be an expensive proposition.

That is a real shame because the Circuit of the Americas is a first-rate facility, and once you get the hang of this very-unstraight-forward track, COTA is a very rewarding course to ride on two wheels.

The last of the factory MotoGP teams to unveil its 2013 livery (Ducati Corse, Pramac Ducati & Repsol Honda here), Yamaha Racing has finally officially debuted the 2013 Yamaha YZR-M1 race bike, along with the team livery for riders Valentino Rossi and Jorge Lorenzo.

Unlike his 2011 defense, Lorenzo will not rock the #1 plate, perhaps getting wind of the dreaded number’s propensity to kill its owner’s chance of a successful title defense. For Rossi fans, the return to Yamaha is surely a welcomed sight, with The Doctor’s neon yellow “46” working better with Yamaha’s blue and white paint scheme. Somethings just seem to go better together, right?

Oh no, not another Circuit of the Americas article! It’s not our fault, really. You may remember the dust up between Kevin Schwantz and the Circuit of the Americas racing facility, which saw the Texan MotoGP star left out in the cold when issues regarding COTA’s contract with Dorna and 3FourTexasMGP came into question six months ago.

We hadn’t heard much about Schwantz and COTA since that time, and thought things had moved on from the “he said, she said” blame game that went on between the parties involved. That apparently is not the case, as Kevin Schwantz has released a statement regarding how he was escorted off the COTA premises during the private MotoGP test there last week.

Getting credentials through the Attack Racing CRT team to help coach its rider Blake Young, and an invited guest of the LCR Honda team, Schwantz says he found himself on the wrong-end of the COTA security team, which asked him to leave the facility or face criminal trespass charges.