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Rossi Completes Testing at Misano

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Valentino Rossi completed 26 laps of testing today at Misano, while on-board a World Superbike spec 2010 Yamaha YZF-R1. After being off a motorcycle for nearly a month, Rossi and Fiat-Yamaha hoped to assess today how the Italian rider’s broken right leg has progressed since its injury on June 5th at Mugello. Rossi did an initial run of 11 laps on the R1 late in the afternoon, with a best time of 1’41.00. An hour later, the Champion did a second session of 15 laps, improving on his time by 3 seconds, with a best time of 1’38.200. Although pleased with the test, there’s still some debated on when Rossi will return to MotoGP racing.

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MotoGP TV Ratings Continue to Drop Without Rossi

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TV ratings for the Dutch TT at Assen are in for the Italian TV market (one of the largest markets for MotoGP), and once again they show a decline in MotoGP’s allure without Valentino Rossi. With 2,579,000 viewers, making up 16.79% of the total television audience, MotoGP in Holland attracted only half the audience from last year’s event (5,249,000 viewers, 31.69% of the total television audience). With a similar trend in 125GP and Moto2, some in the Italian press are calling for Dorna CEO Carmelo Ezpeleta’s resignation, as these ratings are surely a sign of the sport’s demise.

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Melandri Dislocates Shoulder – Out for Dutch TT

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Injuries continue to plague MotoGP, and the starting grid at Assen will feature only 15 riders as Marco Melandri dislocated his shoulder during today’s early morning practice session (FP2). Melandri was going through the revised Ruskenhoek corner, and found himself overshooting the corner, as he negotiated the narrow run-off, his rear tire went from the slippery grass surface to the tarmac. Catching immediate traction, the Gresini Honda catapulted Melandri, who landed on his shoulder, which became dislocated.

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Official: Yamaha Test Rider Wataru Yoshikawa Will Replace Valentino Rossi at Fiat-Yamaha

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Yamaha has officially announced that factory test rider Wataru Yoshikawa will be replacing Valentino Rossi at the next rounds of the MotoGP series, starting at the Catalan GP in Barcelona. The move comes after much speculation was created about whom would take the place of the Italian GP Champion, after his crash at Mugello. Yoshikawa is a former Japanese SBK Champion (1994 & 1999), and his ridden as a GP wild card numerous times for Yamaha.

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Hiroshi Aoyama Out for 2-3 Months, Kousuke Akiyoshi in for Interwetten Honda at Assen

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After getting another examination in Barcelona by a specialist, Hiroshi Aoyama has been ruled out from racing for at least two months, after the Japanese ride fractured his T12 vertabra. Taking Aoyama’s place will be Honda test rider Kousuke Akiyoshi, which will keep MotoGP from fielding only 15 bikes on the Dutch grid this weekend. Akiyoshi will race for Interwetten Honda at Assen, and also at Barcelona for the Catalan GP.

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MotoGP Television Viewership Drops with Rossi Gone

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The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.

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Rossi Crash “Worth” Over $8 Million

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There’s no doubt that Valentino Rossi’s injury at Mugello not only left a hole at Fiat-Yamaha garage, but also created a noticeable void for MotoGP racing as a whole. Perhaps one of the greatest GP racers of all-time, Rossi rarely crashes, and has never been injured so extensively before in his career. And for all the parties involved this incident, it is an untimely disaster that has financial repercussions.

But as the old marketing maxim goes, any press is good press, and with all the coverage that’s surrounded Rossi’s crash, a sizeable amount of “buzz” and media attention has been garnered for the associated parties. What is all that media attention worth? According to internet market research firm eXtrapola, just over 8 million in US dollars (over €6.5 million).

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Q&A with Valentino Rossi and Fiat-Yamaha

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With an overabundance of interest stemming from Valentino Rossi’s injury at the Italian GP, Fiat-Yamaha setup a Q&A with the team’s staff and Valentino Rossi himself that cover life in MotoGP post-Mugello. Find after the jump the responses from the team and Rossi, which should clarify a number of questions and concerns centered around the Italian rider’s injury, when he will return, and what caused the accident in the first place.

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Send Your Well Wishes to Valentino – Yamaha Adds “Support Rossi” Tab to Facebook Page

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Yamaha Racing has added a tab on their Facebook fan page that allows fans to send Valentino Rossi their support while the Italian GP rider recovers this week in the hospital.

Clearly Valentino Rossi is a huge part of the current MotoGP racing landscape, and has fans all around the world who wish to see the Champion return to MotoGP as soon as possible.

Yamaha is also one of the most media savvy manufacturers in the paddock, so it’s no surprise they’re using social media like this to connect Rossi to his fans while he’s in the hospital.

Follow this link if you wish to send Valentino Rossi a “get well” message on Facebook.

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Fiat-Yamaha Won’t Replace Rossi For Another Two Races Out of Sign of Respect

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It didn’t take long after Valentino Rossi’s highside for the speculation to begin as to whom will replace the Italian rider at Fiat-Yamaha, but as MotoMatters is reporting, the MotoGP team is in no rush to replace Rossi on their roster. For the next two races, Fiat-Yamaha will campaign only one bike on the MotoGP grid, leaving Rossi’s bike untouched as a sign of respect to the Champion rider.

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Neil Hodgson Retires From Racing

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After a crashin during a practice session at Brands Hatch re-injured Neil Hodgson’s shoulder, the former WSBK (2003) and BSB (2000) Champion announced his retirement from racing today in a press release. In his crash, Hodgson injured his shoulder, which had been previously injured during a motocross training accident (road racers after cross-train in the dirt) here in the US. After undergoing testing on the shoulder for the past three weeks, it’s become clear that the injury will require Hodgson to retire from racing after a 20 year career.

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