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Alta Motors is announcing that it has closed two fundraising rounds, for a total of $27 million capital raised in exchanged for preferred stock in the San Francisco based electric motorcycle company.

The B & C series fundraising rounds were led by Grassy Creek Ventures, with the Series C round joined by Latin American venture capital fund Mountain Nazca, along with motorcycle legend Bob Fox – of Fox Racing fame.

Alta Motors says that the use of funds goes to the expanding the company’s existing manufacturing and R&D facility in Brisbane, CA; refining the company’s vehicle technology; and developing more lightweight vehicles.

From the funding, Alta Motors sees two more board members added to the company’s board of directors: Travis Bradford, Professor of Practice and Director of the Energy and Environment graduate program at Columbia University, and Hector Sepulveda, Managing Partner at Mountain Nazca.

I woke up this morning to a message from a colleague, with a link to a story that linked Royal Enfield to buying Ducati Motor Holding. The story was from a fairly reliable news publication, but the headline read “Royal Enfield Might Consider Buying Ducati Pretty Soon” – the grammarist in me cringed.*

“Might consider” is the most nebulous phrase in the English language. Let’s think about that phrase for a moment, as it literally means that you are considering the possibility of considering something. Don’t get me started on the timeliness of “Pretty Soon” in the news realm, as well.

Metaphysics and meaningless headlines aside, for our purposes this narrative devolves further in that this story offers nothing new, beyond the story that Reuters published two weeks ago, which set off alarms in the motorcycle industry around the world.

We have been here before, with financial news outlets discussing the possibility of Volkswagen divesting Ducati Motor Holding from its collection of companies. Let’s be clear, this talk about talk…not talk about action.

The idea of VW selling Ducati isn’t new. We first reported on this rumor back in September 2015 – when VW was found fudging around with its diesel-powered cars. Many thought the ramifications of Dieselgate would mean a bevy of brands being unload by the German car company. Nothing came of that.

Then last year, around June 2016, more talk of Ducati’s divestiture came to the forefront. The rumors were so strong, that Audi AG (the direct owner of Ducati) had to publicly state that the Italian motorcycle brand wasn’t for sale.

So here we are today, again with reports that the highest levels of Volkswagen are considering looking into selling their little motorcycle brand.

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships.

Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters.

As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank.

The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year.

Ducati released a new financing program this week, maybe you saw the announcement already. If you even bothered to read one of the copy/paste jobs on this announcement, you probably got three sentences into it, and then realized you just lost a minute or two of your life, which you will never get back.

It is hard to make this topic sexy, and motorcycle journalists are lazy creatures (myself included)…which is why you probably just saw the press release reprinted on a website, with some Ducati advertising placed next to it, just for good measure.

The Ducati Premier Financing program is a big deal though, just not in a way that is immediately sexy to the casual motorcycle buyer.

In realities, Ducati Premier Financing is not that different from the BMW 3asy Ride financing program, in that it is a finance plan that is not too dissimilar from a leasing program, and it is aimed at making the monthly payment on a motorcycle incredibly affordable*.

As motorcycle manufacturers report their 2016 numbers, we see the continued trend that last year was a tough year for OEMs in the USA. Harley-Davidson reports that its sales dropped 1.6% overall (262,221 units) in 2016, but that number doesn’t paint the full picture for the Bar & Shield brand.

Harley-Davidson sales were down 3.9% in the USA for the 2016 sales cycle (161,658 units), which is a stark contrast to the 2.3% growth Harley-Davidson saw abroad with its international sales.

These losses translated to Harley-Davidson’s balance sheet, with the company posting an 8% decrease in net income, making $692.2 million in 2016. Consolidated revenue remained steady however, at $6 billion.

In my last A&R Pro article, I argued that the recently debuted and updated Honda Rebel was the most important new motorcycle that we have seen thus far for the 2017 model year.

That is a bold statement, as many pointed out, especially when you consider the bevy of intriguing new models that were unveiled at the various industry trade shows this year, and also considering the lack-luster product the outgoing Honda Rebel 250 proved to be for many.

In that story, the bulk of my argument was that motorcycling needs an affordable gateway for young and new riders to come into the industry, and with cruisers accounting for over half of the new motorcycles sold in the United States, having cruiser-styled entry models is a shrewd move by Honda.

There is more to that argument though, which I want to touch upon today. It concerns the growing divide of motorcycle buyers, and how their access to capital greatly affects the motorcycles they can, and do, purchase.

American motorcycles sales fall almost entirely under what is called consumer discretionary income, and when it comes to how we spend our hard-earned money, there are two ways we do so: with cash and with credit.

That is the fairly obvious part of this argument, but this is an important concept for us as enthusiasts and consumers to understand, as it allows us to make better sense of the strategies behind the new models we see from manufacturers. It also allows us to peer into the future of the motorcycle industry.

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Last week, I was ready to start polishing the obituary for MV Agusta – the Italian company seemingly in an impossibly terminal state.

Italy’s Guardia di Finanza had found that the Italian company had been using the social security contributions of its workers to pay down the money owed to parts suppliers (something MV Agusta disputes is the case), and earlier this year MV Agusta CEO Giovanni Castiglioni was investigated for irregularities on his tax return.

All of this is on top of the ever precarious financial situation MV Agusta has been in for the past year, which has resulted in the company looking to restructure its €50 million debt in the Italian court system, furlough a good portion of its workforce, and reduce its production volume to roughly 9,000 units per year.

Now it seems MV Agusta’s fortunes are changing, with the Italian motorcycle maker signing an agreement with the Black Ocean investment group to recapitalize MV Agusta.

Details of the pending transaction haven’t been released, but we can assume that the increase in capital will help ease MV Agusta’s relationship with suppliers, get workers back on the assembly line, and continue the development of new models.

More bad news comes from Italy, as MV Agusta has come under investigation by the Guardia di Finanza for allegedly misusing its employees’ INPS contributions (Italy’s national pension system, similar to the USA’s Social Security system), which may have gone to paying bills from suppliers, to the tune of €6.8 million.

To put this into context for our American readers, Italy’s Guardia di Finanza is law enforcement agency that handles financial crimes – its duties and powers are analogous to the intersection on a Venn diagram that is composed of our IRS, FTC, and US Customs bureaus.

Italian businesses are required to pay into the INPS pensions of their employees, and here the Guardia di Finanza has been investigating whether MV Agusta used those funds instead to pay its supplier invoices. MV Agusta CEO Giovanni Castiglioni denies the allegations, though has some financial issues of his own to contend with.

With all the new motorcycles for the 2017 model year debuting right now, it might seem counter-intuitive that this would be the right time to make a trip down to your local motorcycle dealership, but it is. Let me explain.

After seeing a modest rebounding of sales and momentum from the recession, this year has been a stumbling block for the motorcycle industry, with sales at the beginning of the year building slowly, before tapering off later in the summer and early fall.

Economic indicators are up, unemployment is down, but the third quarter results from around the industry are pointing to the US motorcycle market taking a market contraction for 2016. The reason for this is uncertainty.