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Ducati Design Center

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If you want to design motorcycles for a living, the ArtCenter College of Design in Pasadena, California is the premier place to begin your studies, and attending the school could very well lead to a position as a designer at a two-wheeled or four-wheeled manufacturer. There is no better proof of that than today’s story.

Partnering with the Ducati Scrambler brand, the ArtCenter had students working on designs that explored the future of the Scrambler lineup, and the winner of the competition was rewarded with a training internship at the Ducati Design Center in Bologna, Italy.

In total, 10 projects were submitted for review, and it was Peter Harkins who took home the winning prize. While many students explored electric concepts for the Scrambler brand, Harkins thought of a more classic approach for Ducati’s heritage-based sub-brand.

I am not quite sure what makes the following a “concept” in the eyes of the Italian manufacturer, as the Ducati Hypermotard 950 is already a production model (it’s quite good too, by the way), and the example we see here differs only in paint and parts.

But still, the attraction that the Centro Stile Ducati has poured into this Hypermotard 950 is lurid, for sure.

The judges at the Concorso d’Eleganza Villa d’Este would seem to agree with us as well, as this Hyper won first place in the ”Concept Bikes: New Design and Prototypes by Manufacturers and Independents” category at the prestigious event.

The Scrambler Desert Sled concept from the Ducati Design Center is probably the best scrambler that you haven’t heard of – as the motorcycle had a very limited debut at the Concorso d’Eleganza Villa d’Este, around roughly this time last year.

The brainchild of Alex Earle – of Earle Motors fame – the Scrambler DS concept is very modern in its approach, and looks like it could easily do the deed when it comes to getting dirty in the muck.

Highlights include a beautifully machined double-sided swingarm; a large fuel tank up front, with an auxiliary tank in the rear; dual rear shocks and long-travel forks at the front; and a custom Akrapovic exhaust that tucks under the rear fender / fuel tank.

Overall, it is the bike that we wish Ducati would build, as it looks like a Scrambler that could really do some serious off-roading…while also adding to the premium look and feel that has made Ducati such an iconic brand.