At the end of last year, we announced where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.
The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.
Our day wouldn’t complete if we didn’t bring you gloom from all four of the Japanese manufacturers; and yes, even Yamaha wasn’t spared the wraith of the global economic slowdown. Yamaha Motor Corporation is reporting double-digit percentage sales drops in its two-wheeled and four-wheeled retail sales. Yamaha said its U.S. motorcycle retail sales of 21,000 units is a 30% dip from last year’s numbers. Similarly, its U.S. ATV retail sales fell 26% to 17,000 units. This number is at least better than the ATV industry average of a 33% sales decrease. Overall for its worldwide operations, Yamaha reported a sales decline of 35.5% from the year-ago quarter, and a net loss of $189 million for its first quarter, which ended March 31. Source: PowerSports Business
Suzuki Motor Corporation is reporting its 3rd quarter in a row of sales dropping in its European and North American markets. In North America, the company sold 88,000 units, weighing in at a 34% reduction from last year’s numbers. Suzuki fared better in Europe where it sold 114,000 units, or a a 24% decrease from last year. Yes the bleeding continues, but at least . Source: PowerSports Business
Honda North America is reporting that its combined motorcycle, ATV, and personal water craft sales fell by 52% last quarter, compared to last year’s numbers. For motorcycles alone, Honda’s North American new unit sales totaled 45,000, or a reduction of about 47% from last year’s marks, whereas the company’s total motorcycle sales totaled 72,000 units, nearly half of the 150,000 units sold last year. For its entire fiscal year, Honda’s North American motorcycles segment sales totaled 320,000 units, or a drop of 29%. All eyes will on this quarter to see if the company can turn around this death-spiral in what is usually the best time of the season as far as motorcycle sales go. Source: PowerSports Business
First quarter numbers for the powersports industry are coming in, and they don’t look good. New unit sales were down more than 30% compared to Q1 of 2008. This drop is attributed to both the economic slowdown, as well as the ban on youth-designed ATVs and motorcycles with lead paint.