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Honda Motorcycle/ATV/PWC Sales Fell 52% Last Quarter

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Honda North America is reporting that its combined motorcycle, ATV, and personal water craft sales fell by 52% last quarter, compared to last year’s numbers. For motorcycles alone, Honda’s North American new unit sales totaled 45,000, or a reduction of about 47% from last year’s marks, whereas the company’s total motorcycle sales totaled 72,000 units, nearly half of the 150,000 units sold last year.

For its entire fiscal year, Honda’s North American motorcycles segment sales totaled 320,000 units, or a drop of 29%. All eyes will on this quarter to see if the company can turn around this death-spiral in what is usually the best time of the season as far as motorcycle sales go.







Source: PowerSports Business







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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