For as much harping as I do about Zero Motorcycles, here comes some news from the Scotts Valley company that even my cold heart can appreciate. For those who don’t know, the Motorcycle Safety Foundation (MSF) has very strict criteria for the motorcycles that its classes can use during the hands-on portion of their curriculum. The various restrictions include things like seat height, displacement, weight, power, and so forth. Additionally, the classes concern themselves with the cost of the bikes themselves, the cost of maintaining the machines, and the cost of the replacement parts, which invariably will be needed as new riders cut their teeth on two-wheeled transportation.
Getting the nod from the MSF that the Zero XU can be used for its rider courses, Zero Motorcycles’ urban commuter is the first electric motorcycle to be certified for use in the popular rider training program. Not only a boon to the California-based company, the news is a step-forward for the MSF, as the clutchless, gear-less, noiseless, and effortless motorcycle is the ideal platform for a new rider to learn how to safely ride a motorcycle. Best of all though, the news bodes well in training soon-to-be motorcyclists more effectively, as well as increasing the likelihood of attracting otherwise disinterested riders into the world of motorcycles.
First breaking cover at the Indy Dealer Expo, BRD Motorcycles has finally gotten the BRD RedShift MX into the studio for some glamor shots, and it is showing off its “goooollllddddd” paint scheme very nicely indeed. The off-road variant to the BRD RedShift SM prototype that we tested several months ago, the RedShift MX is the San Francisco company’s electric equivalent to a 250cc lites-class off-roader. Promising a super-linear 40+ hp on tap, the model currently has 5.2 kWh of battery on-board, which should be good for two hours of mixed use.
Tipping the scales at 270 lbs in street trim, the BRD RedShift MX is a paltry 250 lbs in racing form, which makes for a very competitive power-to-weight ratio in this category of dirt bike. Priced at $14,995, this electric dirt bike is still an expensive proposition (even with its WP suspension), though its competitive race performance, low-cost of use, and super-smooth electric drive train helps make it a more attractive package for more serious riders. Enjoy the high-resolution photos after the jump.
There is a reason our humble motorcycle blog is called Asphalt & Rubber, as we tend to stick to the street side of the motorcycling equation. Growing up in a house where motorcycles were verboden, I often think that I’m the only person “in the industry” that didn’t grow up riding a dirt bike (something I hope to rectify this year, so more on that later). Still, I wanted to give some love to our friends across the bridge, as BRD Motorcycles is about to unveil the next motorcycle in its electric line-up: the BRD RedShift MX.
As the name implies, the MX version is not terribly dissimilar from the BRD RedShift SM prototype that I rode at Infineon a couple months ago, and will make its public debut at the Indy Dealer Expo later this week. Changing out the brakes, sprockets, wheels, and tires, the conversion from SM to MX seems fairly straight-forward with the BRD RedShift (I’d expect to see some kind of kit available from BRD for this). Perhaps that’s because the digital drivetrain is where most of the magic happens as far as making the RedShift a dirt-clawing demon instead of a street-chewing monster (can you gasoline motor do that?).
BRD Motorcycles continues to make progress with the company’s first electric motorcycle: the BRD RedShift. Asphalt & Rubber thoroughly enjoyed our time on BRD RedShift SM prototype when I rode it around the Infineon karting track, which makes me confident that the San Franciscan company’s small legion of wait-listed buyers will be pleasantly surprised by the electric motorcycle’s pep when it becomes available later this year.
Producing now a quick video of the BRD RedShift SM hooning around San Francisco, it could be that the guys at BRD want to build a little buzz about the RedShift before the company goes to Indianapolis to woo potential dealerships at the Indy Dealer Expo. Or maybe, the over-aged children at BRD couldn’t help but have a little fun between their 25hr work days. Either way, stunt rider Ryan Moore finds a way to put his creative and electronically-powered stamp on all the fine neighborhoods of San Francisco.
Bonus points for the pan-around shot in front of the Broadway strip clubs guys…not that we’ve been there.
During our chance to ride the BRD RedShift SM prototype, Wes Rowe was on-hand to document the event with photos and video. Sidelined by legal technicalities at Infineon Raceway (damn lawyers), Wes still managed to grab enough footage from outside the fenced-in perimeter of the karting track, and made this short promo video of the BRD RedShift SM. A day choked full of journalists, investors, racers, and extremely curious petrol heads, my time on the RedShift was short, but very intriguing.
Considering that BRD hopes to be delivering bikes to customers this time next year, the RedShift SM is already a very polished machine. Still true to its prototype name though, we had some technical issues during the test, but because electrics are powered by software, not mechanics, the team was able to clear the blue screen of death, and smooth out the lurching issue we encountered. What would have taken weeks in re-tooling and machining, was accomplished essentially overnight. Is the power of the electric drivetrain sinking in yet people?
Pay no attention to the no-talent internet hack at the 1:20 mark. No one really likes him.
It is a rare opportunity when a journalist gets to swing a leg over a prototype motorcycle. Virtually assured by definition to have perceivable flaws, effectively all the companies in the motorcycle industry prefer to keep the public and media at arm’s length until they have massaged their work into something that is ready for primetime consumption. Testing the BRD RedShift SM electric supermoto at Infineon Raceway today, we could attribute our good fortune to the fact that BRD Motorcycles (faster-faster.com) does not subscribe to the motorcycle industry’s status quo.
Conversely, we could also just as easily say that the boys at BRD are easily crazy enough to let a couple moto-journalists test the only existing example of what nearly a million dollars in motorcycle technology builds you, and the fact that those journalists are online blogger internet nerd types, well that just proves BRD’s insanity, right?
That notion of craziness comes almost without question though, as you would have to be crazy to think that you can take on the major OEMs in their own backyard. You would have to be crazy to give up the security of your day job to start a new venture in the worst recession since the 1930’s, crazy to convert your successful existing business into a risky startup, crazy to spend your accumulated life savings so every dollar raised goes into the company’s shared vision.
There is something crazy about what is going on with a small motorcycle startup in the San Francisco Bay Area, and as I not-so-prudently signed my life away on the test ride disclaimer today, Asphalt & Rubber got to see what manifestations BRD’s farce had produced since we last saw the BRD RedShift SM in August of this year.
After several months of testing and refining the BRD RedShift electric motorcycle, pricing and technical specifications from BRD Motorcycles has just graced our inbox. Wanting to make sure the BRD RedShift SM & RedShift MX lived up to the company’s hype, BRD has been reluctant to quote exact figures and prices until the San Francisco startup was confident it could back up those announcements with actual product performance. True to our prediction at the time of the BRD RedShift SM’s launch, the MX version will come with a $14,995 price tag, while the SM supermotard will tack on an extra $500 for a $15,495 MSRP.
Making 40 peak-horsepower, the BRD RedShift touts 250cc bike specs, especially with its 260/265 lbs (SM/MX) curb weight for street use (headlight and switchgear). In racing trim, both the SM & MX shed an additional 10 lbs. Because of the interest being generated in the police-style model (RedShift PD), BRD will make the model available with its more robust tail section, hard luggage, and more powerful electrical system for powering electrical components. These added components add an additional 35 lbs to the RedShift’s base weight, though the PD model is expected to be the company’s best selling model, as public and private fleet vehicles are increasingly pressured to include electrics into their vehicle pools.
Dropping us an email from across The Bay, the guys at BRD sent us this cool video by Sam Erickson, which follows the BRD team as they got ready to launch the BRD RedShift electric supermotard. Following the San Francisco company over July & August, we get a glimpse of the finally design and assembly of the Redshift, along with the bike’s launch in San Francisco (bonus points if you can spot my face during the unveiling).
We’ve been following BRD pretty closely the past few months, and while we can’t share too much of what we’ve seen and heard (rumors of a helium-filled front wheel are probably only slightly exaggerated), CEO Marc Fenigstein tells us that Monday next week will see the startup release the BRD Redshift’s final technical specifications, along with the retail pricing. As for the video, it’s well very well done, and captures the small team at BRD hard at work bringing ICE parity to the EV space. Check it out after the jump.
After launching its electric equivalent of a 250cc four-stroke supermotard, A&R spent a little quality time with the BRD RedShift SM at its future production facility in San Francisco. That’s right, not only is BRD hoping to tackle gas bikes head-on (we hear they only want to race in gas events), but the company, thanks to some clever design work, will be producing its electric motorcycles in the otherwise expensive SF/Bay Area. Instead of using a chassis architecture that would require hand or machine welds (the latter being far more expensive to setup for small production), BRD is using a combination of a casting and milling build process to create a motorcycle frame that is dependent more on machine operation, than worker labor. This means labor costs will be low, and production is limited only by how many milling machines the small startup can keep running at anyone one point in time.
Looking at the photos, you will have a hard time finding a weld on the RedShift’s frame, as the four pieces that make the main chassis are designed to be bolted together. Replacing what would normally be a single-cylinder thumper, BRD’s bright orange 5.2 kWh battery pack is exposed for aesthetics, and in conjunction with the powder blue and avalanche white bodywork, the overall livery hints at the Gulf Racing color scheme, without screaming it. At 40hp and tipping scales allegedly at the 250 lbs mark in its current form (we hear word it actually weighs less than 250 lbs at present), BRD thinks there’s more weight to be lost in the bike as the company refines the motorcycle for production.
The BRD RedShift SM is wearing prototype wheels from OZ Racing in these photos, which are made from forged aluminum, and reportedly are so light as to be practically buoyant. Overall the fit and finish of BRD’s pre-production model looks very nice, and as long as the SF company can keep that kind of build quality in its final product, it should be off to a strong start. Due to hit the streets before the KTM Freeride makes it stateside, it will be interesting to see if Zero can put out an offering next year to match the claimed performance specs from the RedShift. Similarly, it will be interesting to see if the Brammo Engage will make its debut with its six-speed gearbox by that time as well.
At a rumored $15,000 a pop, the price tag is hefty compared to gas equivalents, but that hasn’t kept orders from flooding BRD”s offices the morning after the RedShift’s launch last week in San Francisco. For those craving more photos of the BRD RedShift SM, we have 24 hi-res shots waiting for you after the jump.
We’ve been following the guys at BRD since the beginning of the year, and this scrappy San Francisco company has finally busted out of stealth mode with its first electric motorcycle line: the BRD RedShift. With a goal of meeting or exceeding parity with gasoline-powered two-wheelers, BRD’s first foray into the motorcycle industry is an interesting one, as the RedShift line brings true 250cc four-stroke power to the electric realm. Producing 40hp from the company’s proprietary water-cooled AC motor, the BRD RedShift SM produces more power than a Honda CRF250R while tipping scales at less than 250 lbs in supermoto trim (less than 240 lbs in MX-spec).
The RedShift line is BRD’s first line of motorcycle, and will feature three different purpose-built trims. The Supermoto (SM) model will be BRD’s on-road city bike, while the MX model will be the company’s enduro offering. BRD has also factored fleet sales heavily into its business plan, and will have a vehicle, designated as the RedShift PD, that will be available for government and private fleet usage. Point of sale and warranty work will stem from a standard dealer model, which will be aggressively built out over the coming months, and plays back into the company’s mantra that electric vehicles don’t need to be different from gas bikes, just better than them.