I was just in the BRD Motorcycles office the other day, and managed to get a glimpse of a near-production version of the startup’s RedShift supermoto/motocross platform. A more refined version of the prototype I rode in December 2011, though fundamentally and visually a very similar machine, we here at Asphalt & Rubber are eagerly awaiting the release of these lites-class bikes.
Unfortunately for my brief tour, the BRD team took away my phone, and gave me only vague responses to my questions about the RedShift in exchange. I can’t fault them on either account — the San Franciscan company doesn’t mess about with the “spy photo” nonsense, and would rather comment on realities, rather than push marketing hype.
CEO Marc Fenigstein did say that the company would have some announcements very soon though, which I would presume to be about additional company funding, which in turn leads to more concrete delivery dates of production bikes. Of course, time will tell on that.
However, one of those announcements might have been leaked out in one of the company’s job postings though: a cheap, powerful, affordable electric scooter for 2015.
First breaking cover at the Indy Dealer Expo, BRD Motorcycles has finally gotten the BRD RedShift MX into the studio for some glamor shots, and it is showing off its “goooollllddddd” paint scheme very nicely indeed. The off-road variant to the BRD RedShift SM prototype that we tested several months ago, the RedShift MX is the San Francisco company’s electric equivalent to a 250cc lites-class off-roader. Promising a super-linear 40+ hp on tap, the model currently has 5.2 kWh of battery on-board, which should be good for two hours of mixed use.
Tipping the scales at 270 lbs in street trim, the BRD RedShift MX is a paltry 250 lbs in racing form, which makes for a very competitive power-to-weight ratio in this category of dirt bike. Priced at $14,995, this electric dirt bike is still an expensive proposition (even with its WP suspension), though its competitive race performance, low-cost of use, and super-smooth electric drive train helps make it a more attractive package for more serious riders. Enjoy the high-resolution photos after the jump.
There is a reason our humble motorcycle blog is called Asphalt & Rubber, as we tend to stick to the street side of the motorcycling equation. Growing up in a house where motorcycles were verboden, I often think that I’m the only person “in the industry” that didn’t grow up riding a dirt bike (something I hope to rectify this year, so more on that later). Still, I wanted to give some love to our friends across the bridge, as BRD Motorcycles is about to unveil the next motorcycle in its electric line-up: the BRD RedShift MX.
As the name implies, the MX version is not terribly dissimilar from the BRD RedShift SM prototype that I rode at Infineon a couple months ago, and will make its public debut at the Indy Dealer Expo later this week. Changing out the brakes, sprockets, wheels, and tires, the conversion from SM to MX seems fairly straight-forward with the BRD RedShift (I’d expect to see some kind of kit available from BRD for this). Perhaps that’s because the digital drivetrain is where most of the magic happens as far as making the RedShift a dirt-clawing demon instead of a street-chewing monster (can you gasoline motor do that?).
BRD Motorcycles continues to make progress with the company’s first electric motorcycle: the BRD RedShift. Asphalt & Rubber thoroughly enjoyed our time on BRD RedShift SM prototype when I rode it around the Infineon karting track, which makes me confident that the San Franciscan company’s small legion of wait-listed buyers will be pleasantly surprised by the electric motorcycle’s pep when it becomes available later this year.
Producing now a quick video of the BRD RedShift SM hooning around San Francisco, it could be that the guys at BRD want to build a little buzz about the RedShift before the company goes to Indianapolis to woo potential dealerships at the Indy Dealer Expo. Or maybe, the over-aged children at BRD couldn’t help but have a little fun between their 25hr work days. Either way, stunt rider Ryan Moore finds a way to put his creative and electronically-powered stamp on all the fine neighborhoods of San Francisco.
Bonus points for the pan-around shot in front of the Broadway strip clubs guys…not that we’ve been there.
It is a rare opportunity when a journalist gets to swing a leg over a prototype motorcycle. Virtually assured by definition to have perceivable flaws, effectively all the companies in the motorcycle industry prefer to keep the public and media at arm’s length until they have massaged their work into something that is ready for primetime consumption. Testing the BRD RedShift SM electric supermoto at Infineon Raceway today, we could attribute our good fortune to the fact that BRD Motorcycles (faster-faster.com) does not subscribe to the motorcycle industry’s status quo.
Conversely, we could also just as easily say that the boys at BRD are easily crazy enough to let a couple moto-journalists test the only existing example of what nearly a million dollars in motorcycle technology builds you, and the fact that those journalists are online blogger internet nerd types, well that just proves BRD’s insanity, right?
That notion of craziness comes almost without question though, as you would have to be crazy to think that you can take on the major OEMs in their own backyard. You would have to be crazy to give up the security of your day job to start a new venture in the worst recession since the 1930’s, crazy to convert your successful existing business into a risky startup, crazy to spend your accumulated life savings so every dollar raised goes into the company’s shared vision.
There is something crazy about what is going on with a small motorcycle startup in the San Francisco Bay Area, and as I not-so-prudently signed my life away on the test ride disclaimer today, Asphalt & Rubber got to see what manifestations BRD’s farce had produced since we last saw the BRD RedShift SM in August of this year.
After several months of testing and refining the BRD RedShift electric motorcycle, pricing and technical specifications from BRD Motorcycles has just graced our inbox. Wanting to make sure the BRD RedShift SM & RedShift MX lived up to the company’s hype, BRD has been reluctant to quote exact figures and prices until the San Francisco startup was confident it could back up those announcements with actual product performance. True to our prediction at the time of the BRD RedShift SM’s launch, the MX version will come with a $14,995 price tag, while the SM supermotard will tack on an extra $500 for a $15,495 MSRP.
Making 40 peak-horsepower, the BRD RedShift touts 250cc bike specs, especially with its 260/265 lbs (SM/MX) curb weight for street use (headlight and switchgear). In racing trim, both the SM & MX shed an additional 10 lbs. Because of the interest being generated in the police-style model (RedShift PD), BRD will make the model available with its more robust tail section, hard luggage, and more powerful electrical system for powering electrical components. These added components add an additional 35 lbs to the RedShift’s base weight, though the PD model is expected to be the company’s best selling model, as public and private fleet vehicles are increasingly pressured to include electrics into their vehicle pools.
Dropping us an email from across The Bay, the guys at BRD sent us this cool video by Sam Erickson, which follows the BRD team as they got ready to launch the BRD RedShift electric supermotard. Following the San Francisco company over July & August, we get a glimpse of the finally design and assembly of the Redshift, along with the bike’s launch in San Francisco (bonus points if you can spot my face during the unveiling).
We’ve been following BRD pretty closely the past few months, and while we can’t share too much of what we’ve seen and heard (rumors of a helium-filled front wheel are probably only slightly exaggerated), CEO Marc Fenigstein tells us that Monday next week will see the startup release the BRD Redshift’s final technical specifications, along with the retail pricing. As for the video, it’s well very well done, and captures the small team at BRD hard at work bringing ICE parity to the EV space. Check it out after the jump.
We’ve been following the guys at BRD since the beginning of the year, and this scrappy San Francisco company has finally busted out of stealth mode with its first electric motorcycle line: the BRD RedShift. With a goal of meeting or exceeding parity with gasoline-powered two-wheelers, BRD’s first foray into the motorcycle industry is an interesting one, as the RedShift line brings true 250cc four-stroke power to the electric realm. Producing 40hp from the company’s proprietary water-cooled AC motor, the BRD RedShift SM produces more power than a Honda CRF250R while tipping scales at less than 250 lbs in supermoto trim (less than 240 lbs in MX-spec).
The RedShift line is BRD’s first line of motorcycle, and will feature three different purpose-built trims. The Supermoto (SM) model will be BRD’s on-road city bike, while the MX model will be the company’s enduro offering. BRD has also factored fleet sales heavily into its business plan, and will have a vehicle, designated as the RedShift PD, that will be available for government and private fleet usage. Point of sale and warranty work will stem from a standard dealer model, which will be aggressively built out over the coming months, and plays back into the company’s mantra that electric vehicles don’t need to be different from gas bikes, just better than them.