MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

California Considers Killing Internal Combustion

Bloomberg is reporting that California Governor Jerry Brown is considering ways to ban the sale of vehicles that use internal combustion engines – a move that could have massive implications not only for vehicle sales, the environment, but potentially the motorcycle industry as well. Still in the early days of consideration, the news comes from remarks made by Mary Nichols, who is the Chairman of the California Air Resources Board (CARB), and her remarks and relaying of thought from Gov. Brown don’t make it clear if the ban would apply only to passenger vehicles, or if it would include modes of transportation like trucks, commercial vehicles, and motorcycles. However, the move mimics similar bans that we have already seen in places like China, and follows a trend that is catching on in European countries as well.

MV Agusta F4 LH44 Limited Edition Debuts

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Eugene Laverty Explains His 2017 WorldSBK Season

A return to World Superbike, with the bike that he came so close to winning the championship on – it all appeared like a dream opportunity for Eugene Laverty, to put himself into a position to win the title. The dream quickly turned to a nightmare, and from the start of winter testing it was clear that major work needed to be done to return the RSV4 to the front. Moving to the Milwaukee Aprilia squad understandably led to heightened expectations. In their second year in WorldSBK, the former British Superbike champions were expected to make a leap forward. Teething problems were expected with the switch from BMW to Aprilia, but not the struggles that lay ahead. “During the winter you can go in the wrong direction with the bike,” commented Laverty. “Unfortunately, that was the case for us.”

Rewind a few years ago in the electric segment of the motorcycle industry, and you found a landscape where manufacturers published wildly inaccurate numbers relating to speed, range, and power. The situation of over-promising and under-delivering was so bad, virtually any figure quoted, whether it was made with the best or worst intentions, was immediately called into question. The issue of course stemmed from the fact that OEMs were unable to deliver motorcycles with specifications that were remotely acceptable to a savvy motorcycle market. 20 mile ranges? 15hp available continuously? 60 mph top speeds if you’re downhill, tucked in, have a tailwind, and add five to the speedo’s reading? Yup, those were the good old days.

As the industry matured, so did our expectations, and it looked like some sanity was going to come to fruition as the MIC began pooling interest on developing a standard to rate the various performance specifications of electric motorcycles. An industry group setup to look after the best interests of the OEMs and other business in the motorcycle industry, you only need to follow the cash to see whose best interests are really being served by this group.

So, it should not surprise us then that the latest “standard” from the MIC, which establishes criterion on how the highway mileage of an electric motorcycle should be rated, is doing a downright scandelous disservice to consumers and the industry itself, as the proposed standard massively overrates the highway range of electric motorcycles.

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With Honda’s electric motorcycle racing effort thinly disguised as the Mugen Shinden and getting a tremendous amount of attention, the motorcycle racing press missed the very subtle joint-entry by Zytek Automotive and Bournemouth Kawasaki Racing into the 2012 TT Zero. Already incorporating one of the most advanced technology groups in electric and hybrid automotive technology, as well as one of the top Isle of Man TT racing teams, the Kawasaki-Zytek ZX10ev race bike also benefits from another important element: the backing of Kawasaki Motors UK.

Using one of Zytek’s 100 kW (134 hp) permanent magnet oil-cooled KERS motors for its power plant, the Kawasaki-Zytek ZX10ev has the added benefit of a six-speed gearbox, which like the bike’s chassis, is a recycled component from the Kawasaki Ninja ZX-10R donor bike the electric racer is built from. Using the firm’s automotive racing experience to its benefit, Zytek’s motor design has previously been used on the company’s Hybrid Le-Mans 24 hour race-winning car, and uses technology similar to Zytek KERS system used in the 2009 Formula 1 Championship.

Powering the motor will be four 15Ah LiFeP04 cylindrical cell battery packs, which have been located in the ZX-10R’s fuel tank, airbox, radiator, & exhaust for a total of 11.8 kWh in energy storage. “The shape of the Ninja ZX-10R frame is designed to curve around a conventional engine, and does not lend itself naturally to the fitment of a battery,” said Zytek Project Manager Des Hill. “We have ended up filling the area normally use by the tank, air-box, radiator and exhaust with four sculpted packs. In total we have 240 power cells carefully distributed around the bike.”

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2012 Brammo Empulse R – Was It Worth the Wait?

05/09/2012 @ 11:24 am, by Jensen Beeler41 COMMENTS

Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

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Photos: One Crashed 2012 Brammo Empulse RR

05/06/2012 @ 1:25 am, by Jensen Beeler6 COMMENTS

Retaining the same basic shape as last year’s bike, the 2012 Brammo Empulse RR is still a looker, due mainly to its very “Iconic” livery scheme. Keeping things an Oregonian affair, the addition of Portland-based Icon as a sponsor to the Brammo racing effort bodes well for the team, and brings more validity to the budding electric motorcycle racing scene. It’s just a shame the color scheme lasted all of a few hours for Team Icon Brammo at Sears Point Raceway this weekend.

Crashing in yesterday’s first TTXGP practice session, Steve Atlas was diagnosed with six fractured vertebrae. With a thrashed bike, the Brammo squad managed to cobble together the race bike again, and thanks to its busy black & white design, one could barely see the black gaffer tape and white electrical tape that was keeping things together. Now with 130 hp at the rear wheel, as well as 35 lbs less poundage on its bulk, the revised Empulse RR clearly has a problem with people named Steve, as the electric motorcycle once again bucked a rider off, also again in Turn 7 at Sears Point.

Highsiding Steve Rapp during Saturday’s qualifying session, it is not clear what caused the rear wheel of the Empulse RR to spool up, as Rapp said he was still straight up and down with the bike when he went airborn. With fluid dripping from the bike afterwards, and Rapp stopping a lap earlier or two earlier because of the bike cutting out, the Brammo team is surely still pouring over the data as we type. That effort will do little to change the fact that Rapp has likely broken his hand from the incident, and will be out of racing the rest of the weekend, much to the chagrin to the Attack Performance AMA Superbike team, which Rapp took to a sixth place finish that same day in Superbike Race 1.

As you can see from the photos after the jump, the damage does not look too extensive to the bike — though, our assessment is only skin deep. Two riders, two highsides, one corner…no bueno. Surely not the result the Ashland-based crew wanted before it launches the street-bike version of the Brammo Empulse on Tuesday next week, it’s not clear if Brammo will try and race tomorrow, or if they even can race sans a healthy rider who lapped during Saturday’s qualifying.

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The first North American TTXGP round is this weekend, piggybacking off AMA Pro Racing’s stop at Infineon RacewaySears Point. Lightning has been quietly putting in impressive lap times this year. On the #80 bike is veteran Banana rider Michael Barnes, whose 1’47 lap times would place him in the back third of the AMA Supersport class this weekend. Meanwhile on the #89 bike is WERA top-man Tim Hunt, who has had the dubious task of learning Sears Point on a 240hp machine. Hunt’s times have been seven to eight seconds off Barnes, though were ahead of Rapp’s before his crash.

While Lightning has shown considerably more polish than in past rounds, the team has had its own setbacks with reliability, including one incident which saw the chain adjuster bolts on the Lightning Mk. II sheer apart, dropping the chain off the sprocket, and locking up the rear wheel of Barney’s bike. Barnes was not pleased with this, but fared better than the two Steve’s on-board the 2012 Brammo Empulse RR.

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Up-Close with the 2012 Brammo Empulse RR

05/04/2012 @ 11:41 pm, by Jensen Beeler8 COMMENTS

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Infineon Raceway Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

The chassis is noticeably the same to last year’s bike, and sans some minor improvements here and there, the bike is technically very similar to last year’s lap-record setter. Unlike the Brammo Empulse R that will debut Tuesday next week, the Empulse RR does not use the six-speed IET gearbox. Brammo’s Brian Wismann explained to A&R that the high-voltage system that the Empulse RR uses does not benefit as much from the IET gearbox as the lower voltage street bike does, and thus hasn’t made it to the race bike…yet.

With these pictures taken just a couple hours before Steve Atlas had a highside crash at Sears Point, we imagine the 2012 Brammo Empulse RR doesn’t look as good as when we last saw it. Atlas took a pretty big hit, but is said to be ok (UPDATE: Atlas has six fractured vertebrae, and will be out for the weekend). The bike on the other hand…well, hopefully the Brammo crew can get it ready in time for this weekend’s two TTXGP races in wine country. More drool material after the jump.

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Sticker Shock: Brammo Empulse R Priced at $20,000?

05/03/2012 @ 5:10 pm, by Jensen Beeler11 COMMENTS

A Bothan spy just dropped off a note in the A&R inbox saying that the soon-to-be-released and recently-spotted Brammo Empulse R is to come with quite the price tag. Said to be priced just shy of $20,000, the R-spec Empulse would be commanding a $6,000 premium over the $14,000 MSRP that was quoted when the Brammo Empulse first hit the newswires 22 months ago. Considering the $13,995 price tag offered by the Zero S ZF9, the $20,000 figure being bantered about sounds very high to our ears, at least initially.

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Spy Photos: Brammo Empulse R Caught in the Wild

05/01/2012 @ 10:49 am, by Jensen Beeler8 COMMENTS

Next week we will get to see the Brammo Empulse R officially and publicly unveiled in Los Angeles, but the eagle-eyed lens of Brenda Priddy & Co. and the pages of AutoMoto have caught the electric motorcycle during a movie shoot for its upcoming launch. With an “R” emblazoned on the side, you can be sure this Empulse R and not the base model Empulse we have looked at for the past 22 months, though the two bikes seem to share a bit of similarity.

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Zero Is Working on a Brammo-Killer for 2013

04/20/2012 @ 2:54 pm, by Jensen Beeler19 COMMENTS

The nearly two-year wait for the Brammo Empulse is nearly over, as the Ashland-based company is set to debut the Brammo Empulse and Brammo Empulse R in Los Angeles (and online) May 8th. It should come as no surprise then that the A&R Bothan spy network is picking up on murmurings from Zero Motorcycles, and that the Californian company is working on an Empulse-killer for the 2013 model year.

Said to be building a proper electric sport bike, as well as suitable electric dirt bike package, Zero is seemingly finally on the verge of sunsetting its current motorcycle designs for more mature motorcycle offerings, and is putting companies like Brammo and BRD squarely in its sights.

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Right on schedule, Brammo has released the technical specifications of the Brammo Empulse & Brammo Empulse R electric street bikes. Featuring a 54hp water-cooled Permanent Magnet AC (PMAC) motor, the Empulse will come with a 10 kWh (9.3 kWh nominal) battery pack, and of course the Oregonian company’s six-speed gearbox. With fully-adjustable Marzoochi front forks, a fully-adjustable Sachs rear shock, Brembo brakes, & Marchesini wheels, Brammo has included some nice kit on the Empulse, though the company hasn’t tipped off to what the “R” designation will mean for consumers.

Our best guess is the Brammo Empulse will be a naked version that is very similar to the Empulse prototype we’ve seen from day one, with some cosmetic updates of course, while the Brammo Empulse R will be a fully-faired sport bike that strikes a similar line to the Brammo Empulse RR electric race bike.

Asphalt & Rubber‘s Bothan spies report that the gearbox works incredibly well, allowing the Empulse to operate just like a standard street bike with shifting and gearing control. There’s still some debate as to whether electrics need trasmissions, let alone close-ratio six-speed transmissions, but we’ll leave that debate for another day.

Still not releasing any images of the new Empulse and Empulse R, Brammo will be taking the wraps off its latest bike on May 8th at an event to be held in Los Angeles. The unveiling will also be live-streamed on the web as well. Click after the jump for the full technical specifications of the 2012 Brammo Empulse R.

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