Racing

Laguna Seca Returns to the World Superbike Calendar

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Infront Motor Sports and the Mazda Raceway Laguna Seca have agreed to a three-year contract, which sees World Superike racing returning to the coastal California circuit. The American round for the 2013, 2014, and 2015 WSBK seasons, Laguna Seca replaces Miller Motorsports Park, with this announcement, as the sole-destination for the premier production motorcycle racing class.

Returning back to Laguna Seca after an eight-year hiatus, Infront cites that Seca’s vital location near the motorcycle industry, as well as its rising attendance as the main reasons for the switch from Miller. However, we think US fans will agree though that Miller provided an excellent venue for WSBK, and that the World Superbike Championship could benefit from having more than one American-based round, especially considering how many stops on its calendar are still in Europe.

“We are absolutely delighted to be returning to Laguna Seca for the US Round for the first time since 2004,” declared Paolo Flammini, CEO of Infront Motor Sports. “Over the ten-year period in which we were last there, we witnessed an extraordinary growth in interest and in overall attendance and we are sure that this event will once again become one of the most prestigious on the calendar.”

“The return of Laguna Seca to the Superbike World Championship, with its six competing manufacturers, will definitely be a boost to the championship’s growth in the US market as California has a special tradition and offers significant opportunities for the motorcycle industry, sponsors and media,” added Flammini.

“We have a strong history with World Superbike and are thrilled to have them commit to a three-year race schedule,” said Gill Campbell, Mazda Raceway Laguna Seca CEO/General Manager. “Their return to Mazda Raceway Laguna Seca solidifies our position as THE premier circuit in the U.S. for motorcycle racing.”

Source: WSBK

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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