Not too long ago I gave a presentation at the San Francisco Dainese Store about MotoGP & social media, and one of the interesting points that came up from the discussion was the fact that Casey Stoner did not have a Twitter account. With former-World Champions Jorge Lorenzo and Valentino Rossi racking up 400,000 & 600,000 follower respectfully, the current-MotoGP World Champion was voiceless in the online space, which only fueled further the perception that Stoner’s interests in MotoGP resided only with racing on Sunday afternoons.
Well someone in Stoner’s or HRC’s camp must have convinced the Australian to get with the interwebs, as an official Casey Stoner twitter account went live this weekend. In only a few days, Stoner has amassed 20,000+ followers and we expect that number to grow rapidly over the rest of the week. Providing fans with a great insight to his racing, Stoner’s tweets so far have shown off some of the scenes from the second Sepang test, as well as conversations with fellow racers Colin Edwards, Ricky Carmichael, and Jamie Whincup.
Perhaps one of the most poorly understood racers in MotoGP right now, it’s exciting to see Stoner make a presence on Twitter and give fans an insight into his actual personality. Highly-focused, driven, and brutally honest, Stoner also has a great sense of humor that sneaks up on you with his subtle deliveries. Campaigning to defend his #1 plate, now is the perfect moment for Stoner to let race fans into his life a bit more. I think the Aussie will be surprised by how much good PR this move will bring him.
Source: Casey Stoner (Twitter)