We could write a long list of what those involved in the Valentino Rossi-Ducati partnership have lost. Money, reputation, time, all have been lost in large quantities and on behalf of some of the most important people in motorbike racing. Smaller losses of various kinds have been incurred by many more people whose livelihoods are tied to Rossi’s success. But a huge number of people have lost something intangible but nonetheless important because of the inability of Rossi and Ducati to produce a winning package. Those many people who were attracted to motorcycle racing because first they felt an attraction to Valentino Rossi have lost something since his switch to Ducati.