Opinion/Editorial

It is not that the Japanese manufacturers don’t have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.

Bikes

We’ve covered the Lazareth Wazuma before, in its E85 drinking BMW V12 semi-bio-friendly form. Of course when you’ve already built a 500hp supercharged slede that makes mothers lock up their daughters, there isn’t much stopping you from pushing the limits even further, as is the case with Lazareth’s latest iteration of the Wazuma platform. Now powered by a Ferrari V8 motor, the Lazareth Wazuma V8F boasts other fun items like its BMW M3 gearbox, with push-to-shift controls embedded into the four-wheeler’s handlebars.