Yamaha have today announced that they have signed a five-year deal with Spanish teleco company Movistar to act as title sponsor for the factory Yamaha team. The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP. The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid. The contract had been a long time in the making, as there was a conflict over fairing space with sponsor Monster, who had signed a two-year deal with team at the beginning of last season.
The Austrians refer to the KTM 1290 Super Duke R as “The Beast” whenever possible, and as our trained crash…
When you tell most people that you ride a motorcycle, their usual question is “so, what do you ride, a Ducati?” The only other brand name so synonymous with motorcycling would be Harley-Davidson. The famed Italian brand’s distinctive Euro-styling and cultural cachet seemed to resonate with nearly 45,000 people in 2013, as the brand from Bologna sold a record 44,287 motorbikes worldwide last year. Sales in South Asia rose by 26% with 5,200 motorcycles sold, while the United States, Ducati’s top market, accounted for 24% in sales, followed by Italy at 11.3% and Germany at 10.7%. By comparison, Harley-Davidson sold 167, 016 units in the United States alone in 2013, which nearly quadruples Ducati’s worldwide sales number.
In January, Roadracing World Editor-in-Chief John Ulrich penned an editorial where he outlined his desire to create a three-event road…
As it currently goes, I merely need to adopt the correct lifestyle aesthetics in the form of bikes and apparel…
The Kurt Caselli Foundation, an organization dedicated to the safety of off-road riders, has announced the release of their official…