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For those of you who are fans of the Stig, you may remember his infamous “Mean Mower” episode from Top Gear’s Speed Week 2013, as he blasted around the track on a lawn mower that sounded more like an Aston Martin than a two-stroke. As comical as it was, that mower was producing 109hp, and had a 0-60 time of four seconds, all while retaining the ability to cut the grass and corners. That Mean Mower is back and this time, and at the IDIADA proving ground in Tarragona, Spain, it broke a Guinness World Record. The Honda HF2620 mower, paired with a 1,000cc v-twin Honda SuperHawk engine propelled the Mean Mower to an average of 116.57mph, to take the title of World’s fastest lawnmower title.

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Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.