Troy Lee Designs is celebrating 30 years of customizing helmets “For The World’s Fastest Racers” this year, and Honda Powersports has made a nice video that talks to Troy about how he came into the sport, his work, and how his business has grown and evolved over the past three decades.
Troy Lee Designs is obviously know for its custom helmets, which have adorned many a racers’ head, and the firm is also responsible for the paint and livery for the Rizla Suzuki team (along with some other creative work for the MotoGP squad). As for Honda’s involvement, there is now the 2011 Troy Lee Designs Supercross Team, which sees rider Cody Seely battling it out on the dirt for TLD with the Honda race package.
The following is lifted from the Troy Lee Designs website, but we think it summarizes the firms raison d’être quite well:
I have to thank all the amazing athletes that we have worked with over the years, and welcome the new ones that will become part of our team. From F1 to Indy to NASCAR, Motocross to Enduro to Freestyle, Dirt Track to Road Racing, MTB to BMX and on down the line, we have been fortunate to work with the best in the world. We at TLD appreciate the fact that every day the racers get out there and put it all on the line. They are my motivation to hop out of bed every morning and smile all the way to work!
Never in a million years did I think I’d have my own race team. With racing, you’re forced to take the good with the bad, and the emotion is unlike anything I’ve ever experienced. Just like the sense of fulfillment and achievement I’ve felt creating this business.
I work with amazing people. My passionate and talented employees have created a body of work that has many convinced we’re the most creative and artistic company in all of racing.
I have a wonderful wife who endures the craziness I put her, and probably everyone through. I have two gifted kids Max and Carly, and a new set of twins Dylan and Maya. And I’ve been able to make a living out of the two things I enjoy most: racing and art. They say that great art comes from strong emotion. Well, what I’m feeling right now is about to make my eyes well up.
Source: My Life at Speed
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