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Suzuki Motor of America Confirms Hayabusa Production Continues

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There has been much conjecture regarding the Suzuki Hayabusa in recent days, especially after the company’s Japanese website listed the Busa’s production as terminated.

This created a fervor on European publications, and because of the internet, it grew from there. We tried to talk some reason into the situation the other day, and now Suzuki Motor of America has made a press release on the matter.

“Suzuki Motor of America, Inc. (SMAI) has confirmed that U.S. market production of the Hayabusa sport motorcycle continues uninterrupted,” said the American subsidiary in a press release.

“Production of European specification Hayabusa models has been discontinued due to Euro 4 emission regulations. This situation, and resulting media reports, may have caused confusion and misunderstand among U.S. consumers, media, and dealers.”

The simple truth of the matter is that the European Union’s grace period for the non-Euro4 compliant Suzuki Hayabusa ends in just a few weeks. This means Europe and other markets that adhere to the standard (like Japan) will no longer be able to sell the Hayabusa.

That might not be as bad of a piece of news as one would think, as we are likely only a matter of months away from seeing a new Suzuki Hayabusa released, likely as an early 2020 model.

We had expected such a model at this year’s trade shows, and much has been said about what this new Hayabusa could entail, in terms of features, performance, and price.

While we will have to wait a little longer to see if rumors of turbos, IMUs, and dank whoolies are true, it does seem certain that a new Busa is on the way. Stay tuned.

Source: Suzuki Motor of America

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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