US Motorcycles Sales Decline 5.2% for the First-Half of 2013

Google+ Pinterest LinkedIn Tumblr

Don’t call it a comeback, because even though the US motorcycle industry beat the Motorcycle Industry Council’s projections last year, sales so far for 2013 are looking less than stellar in the first-half of the year.

Down 5.2% from January to June, motorcycle sales were hit mostly by abysmal losses in the scooter segment (23.3%), and helped along by modest losses in the on-road segment (5.3%). Adding more to the misery, dual-sports suffered a 3.4% drop in the first half of the year, though surprisingly off-road bikes showed a gain, increasing 5.4% over Q1 & Q2.

All accounted for, the MIC says that 362,500 motorcycles, scooters, and ATVs were sold the first-half of this year, compared to the 380,500 units sold in the first-half of 2012.

The news may not be all bad though, as motorcycle sales in June were up 1.9%, with off-road sales being up 10.1%, on-road sales up 1.8%, and scooter sales down only 8.6% compared to June 2012.

Considering that Q1 2013 was down 14.7% compared to Q1 of last year, the US motorcycle market has made a strong correction in Q2, though it remains to be seen if the industry can post a gain for the year.

Source: MIC

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.