Matthew Sheahan Out as Head of Triumph America

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Triumph Motorcycles America has experienced a shakeup at its top management level, as Matthew Sheahan is out as Chief Operating Officer of the North American subsidiary.

The official line from Triumph is that Matthew Sheahan quit his post, though sources within the company tell Asphalt & Rubber that the American COO was fired from his role with the company.

The news comes amid a difficult year for Triumph, as sales in the United States have not been strong, with Triumph dealers also seeing a sales decline, and the network as a whole losing some key dealerships.

This downward trend left Sheahan at odds with the folks back in Hinckley, who saw his role at Triumph Americas as righting the ship that former CEO Greg Heichelbech left behind, who left the company amid accusations of channel stuffing by Triumph’s dealers.

Though, Triumph as been marketing strong results in the American market, the reality at the dealership level has been the opposite. 12-month sales are down roughly 9%, with dealer inventory extremely high.

As of now, it is not clear who is managing the day-to-day at Triumph Motorcycles America. Hopefully we’ll hear official word soon.

Source: Bothan Spies